Period Tracker Apps Market Growth, Size, Share, Trends, and Forecast 2032

Period Tracker Apps Industry Prospective:

The global period tracker apps market size was worth around USD 749.35 million in 2023 and is predicted to grow to around USD 1,664.15 million by 2032 with a compound annual growth rate (CAGR) of roughly 9.27% between 2024 and 2032.

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Period Tracker Apps Market: Overview

Period tracker applications are menstrual health management tools. They are software programs designed to assist women in tracking and managing their menstrual health. Periods typically occur once a month. The ideal cycle duration is 28 days. However, period flow and timing can vary depending on several external and internal factors. For multiple women across the globe, periods are non-consistent in terms of cycle length, duration, and flow intensity. Menstruation is an integral segment of women's health as it helps in preparing the female body for pregnancy every month. Period tracking applications are tools designed for smart device users to log their period journey every month and make informed decisions related to pregnancy, ovulation, or other aspects of the reproductive journey.

The most essential data that period tracker applications feature are menstrual flow rate, period start and end dates, and period-related symptoms. Additionally, every program offers other features exclusive to the application brand for improved user experience. In modern times, the use of period trackers has grown significantly. During the forecast period, the market is expected to witness a high growth rate.

Key Insights:

• As per the analysis shared by our research analyst, the global period tracker apps market is estimated to grow annually at a CAGR of around 9.27% over the forecast period (2024-2032)
• In terms of revenue, the global period tracker apps market size was valued at around USD 749.35 million in 2023 and is projected to reach USD 1,664.15 million by 2032.
• The market is projected to grow at a significant rate due to the rising sales of smartphones and increasing awareness about application availability
• Based on platform segmentation, Android was predicted to show maximum market share in the year 2023
• Based on application segmentation, period cycle tracking was the leading segment in 2023
• On the basis of region, North America was the leading revenue generator in 2023

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Period Tracker Apps Market: Growth Drivers

Rising sales of smartphones and increasing awareness about application availability will drive market growth

The global period tracker apps market is projected to grow due to the rising sales of smartphones and other modern devices. Modern period tracker applications run on smartphones or tablets. As women gain access to the tools, the use of period-tracking applications is likely to witness a steady rise. Recent reports indicate that nearly 98% of women in the US own at least one smart device. Several factors have been influential in the growing demand for smartphones.

For instance, there has been a rise in the women's workforce in the last decade. More women globally are working across industries and job types. As per the Australian Bureau of Statistics (ABS), around 62.2% of the region’s women workforce is employed. Emerging nations may not showcase the same trend but they are also registering considerable growth in women's employment statistics. As the female population becomes more accustomed to technology, the demand for period-tracking apps will flourish simultaneously.

Growing need for improved women's healthcare ecosystems will generate high revenue

Women's healthcare has become an integral point of discussion across healthcare-related discussions. Government and medical organizations are working actively toward establishing improved healthcare infrastructure. There is an urgent demand for menstrual healthcare systems and solutions as women across the globe continue to suffer from medical concerns related to periods.

For instance, the World Health Organization (WHO) has urged governments and citizens to acknowledge menstruation as a health issue and not a hygiene concern. As awareness and initiatives related to periods grow, the use of menstrual cycle tracker applications will register higher revenue during the forecast period.

Period Tracker Apps Market: Restraints

Inaccuracy of the applications may restrict market expansion

The global period tracker apps market is projected to be restricted due to the inaccuracies observed in menstrual trackers. Period flow and cycle are highly unpredictable parameters of a menstrual cycle. The flow intensity and duration are dependent on several factors that may or may not be under the control of the women. For instance, exposure to extreme physical or mental stress can disrupt the menstrual cycle.

In some cases, the next cycle may be delayed while in other cases, it may begin before 28 days. Users of period tracking apps cannot predict the reasons for the delay. The applications can only provide an estimate of the next cycle and help women navigate through the changes. Additionally, women may be unable to provide 100% accurate data leading to the application showcasing inaccuracies. These factors are expected to restrict market expansion.

Period Tracker Apps Market: Opportunities

Growing launch of new features for improved user experience and results will create growth opportunities

The rise in consumer awareness has led to an increase in the number of application downloads. This in turn has encouraged companies to invest in research & development (R&D) focused on innovation. Application developers are adding new features to the software programs. Some of the paramount characteristics include improved user safety and higher accuracy in terms of predictions. In June 2023, Flo, a leading period tracking application, announced the addition of ‘anonymous mode’ to the application. The new elements will allow users to remain completely anonymous without adding any form of personal data that typical applications require such as email, telephone numbers, or name.

During the same period, Sirona, another female health brand, launched India’s first period tracker on the popular chatting application WhatsApp thus making the tool more accessible and user-friendly. Such advancements are likely to generate higher curiosity among potential consumers in the global period tracker apps market.

Rising cases of unwanted pregnancy will be essential driving factors

Period tracker applications have proved helpful in avoiding unwanted pregnancies. The growing number of cases of unintended pregnancy is expected to encourage more women to use menstrual cycle-tracking applications. As per reports published by the Guttmacher Institute, around 5% of the US women in the reproductive age group are reported to have an unwanted pregnancy per year leading to higher use of the offerings in the global industry for period tracker apps.

Period Tracker Apps Market: Challenges

Rising fear of misuse of personal data may challenge market expansion

The global period tracker apps market is projected to witness challenges due to the growing number of women fearing misuse of personal information. For instance, in the US, women feared that the information could be used against them in criminal cases in regions where abortions are illegal. Period tracking applications consist of extremely personal information and women may be hesitant to share the information using an application that is susceptible to hacking.

Period Tracker Apps Market: Segmentation

The global period tracker apps market is segmented based on platform, application, and region.

Based on platform, the global market is divided into iOS and Android. In 2023, the highest growth was witnessed in the Android segment. It dominated more than 73.15% of the total share. A large part of the world population, especially in emerging nations, prefers Android systems since the price range is expensive and Android systems are more compatible with technological systems. iOS users are growing every year however, the gap between iOS and Android users is significantly large. More than 70% of the world's population uses Android systems.

Based on application, the global market is divided into fertility & ovulation management and period cycle tracking. In 2023, the highest growth was registered in the period cycle tracking segment with dominance over 65% of the overall revenue. The rising number of new product launches, growing consumer awareness, and the use of technology for healthcare management are the leading segmental drivers. Fertility & ovulation management is used for planning a pregnancy or avoiding unwanted pregnancies.

Period Tracker Apps Market: Report Scope

Period Tracker Apps Market: Regional Analysis

North America to register the highest growth rate during the forecast period

The global period tracker apps market is expected to witness the highest growth in North America. In 2023, around 39.2% of the global revenue was generated in North America. Consumer awareness in the US and Canada regions related to period tracking apps is higher as compared to other regions. The rising incidents of underage pregnancy and greater access to information related to female health management could be the preliminary growth drivers. As per official reports, around 3 out of every 10 US women get pregnant before the age of 20. Teenage pregnancies are a major cause of concern in the country and the associated healthcare bodies are working on encouraging more children to use technology and other means of pregnancy management tools.

Europe is expected to deliver higher revenue. The growing number of period tracker apps and the rising use of the programs among the general population have been essential for the region’s overall growth. In October 2024, Flo, a leading period tracker application with a head office located in Europe, launched a new feature meant for male partners to gain insight into the menstrual health of their respective female partners.

Period Tracker Apps Market: Competitive Analysis

The global period tracker apps market is led by players like:

• Period Tracker (My Calendar)
• Eve by Glow
• Clue
• P Tracker Lite
• Flo
• Femometer Period Tracker
• Ovia Fertility & Cycle Tracker
• Menstrual Calendar
• Natural Cycles
• PinkBird
• Period Tracker Deluxe
• Period Diary
• Maya - Period
• Fertility
• Ovulation & Pregnancy
• Glow
• Kindara

The global period tracker apps market is segmented as follows:

By Platform

• iOS
• Android

By Application

• Fertility & Ovulation Management
• Period Cycle Tracking

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa