Personal Care Appliances Market Size, Share, Analysis, Trends, Growth, 2032

Personal Care Appliances Market Insights

According to Zion Market Research, the global Personal Care Appliances Market was worth USD 23.58 Billion in 2023. The market is forecast to reach USD 41.56 Billion by 2032, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period 2024-2032. The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the Personal Care Appliances Market industry over the next decade.

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Global Personal Care Appliances Market: Overview

Personal care has become a necessity for the people, who use personal care products for grooming on a daily basis. Personal care appliances include a hair dryer, trimmer, hair straightener, shaver, massagers, hair curler, epilator, and oral care appliances. Due to its better affectivity as compared to traditional procedure along with time saving feature demand for personal care appliances is growing gradually. Consumers using personal care appliances are also quality conscious, additionally urban consumers are also becoming more and more conscious about their style, which is propelling the personal care appliances market growth invariably.

COVID-19 Impact Analysis

The coronavirus had unleashed a series of unprecedented events affecting numerous industries. The situation has been an offset for the personal care appliances market in the initial weeks but switching to online mode for sales aided companies to capture the market. However, if the COVID continue to spread and the worldwide lockdown happen gain then the market is anticipated to drop as it does not comes under essential items. The economies of the nations and purchasing power of people will get affected adversely.

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Global Personal Care Appliances Market: Growth Factors

The market is anticipated to witness significant growth, owing to the surge in expenditure due to styling and grooming products. Numerous players are continuously involved in R&D to introduce products that allow consumers to create desired style. The rising consciousness of consumer relating to the benefits of personal care appliances in the developing economies along with rapidly surging urbanization are some of the factors that are expected to boost the market for personal care appliances. Additionally, rising investment in the e-commerce sector and the listing of businesses with e-commerce websites are anticipated to boost the market growth in the projected timeframe.

Personal Care Appliances Market: Report Scope

Product Segment Analysis Preview

Hair styling under the product segment will grow at a CAGR of over 12.5% from 2024 - 2032. The growth is attributed to the rising use of hair straightener which is affordable and easily accessible. Additionally, straighteners with high-end heat protectants are gaining great traction among customers of the global market. Hair removal, grooming products, beauty appliances, oral care, and others form the remaining segment of product segment.

End User Segment Analysis Preview

Women in the end-user segment are anticipated to dominate the market in terms of the usage of personal care appliances. The segment held a share of over 30% from 2024 - 2032. Women have a wide variety of products to go for including hair appliances, beauty appliances, styling tools, etc. However, shaving and grooming appliances have been gaining popularity among men too hence a significant growth in the same is expected.

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Global Personal Care Appliances Market: Regional Analysis Preview

North America will grow at a CARG of around 10% from 2012-2028. This is attributed to the developed economy and established women's customer base and women using epilators in place of waxing and other products to remove body hair. Furthermore, due to the presence of major market players in the region such as Procter and Gamble, Remington Products Company, Conair Corporation, Colgate-Palmolive, and Helen of Troy L.P the market for personal care appliances is anticipated to witness growth in the long run.

The Asia Pacific region is anticipated to grow at a CAGR of 5.1% over the projected timeframe. This surge is due to the increasing adoption of online shopping in the region. The growing need for self-care and grooming amongst youngsters and the huge population in countries like India and China have become the reasons for growth in these regions.

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Personal Care Appliances Market: Key Players & Competitive Landscape

Some of the key players in the Global Personal Care Appliances Market are

• Helen of Troy L.P
• Panasonic Corporation
• Lion Corp
• Royal Philips Electronics NV
• HoMedics Incorporation
• Colgate-Palmolive Company
• Conair Corp
• Remington Products Company
• Norelco Consumer Products Company
• Braun GmbH
• Johnson & Johnson
• GABA GmbH
• Procter & Gamble 
• among others.

The global personal care appliances market is segmented as follows:

By Product

• Hair Styling Products
• Hair Removal
• Grooming Products
• Beauty Appliances
• Oral Care
• Others

By End User

• Men
• Women

By Delivery Channel

• E-commerce Websites
• Supermarkets
• Specialty Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa