Personal Security Apps Market Size, Share, Analysis, Trends, Growth, 2032

Personal Security Apps Industry Prospective:

The global personal security apps market size was evaluated at $756 million in 2023 and is slated to hit $2,450 million by the end of 2032 with a CAGR of nearly 14% between 2024 and 2032.

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Personal Security Apps Market: Overview

Personal security apps are gaining popularity for improving the safety of individuals in a slew of conditions. Moreover, these apps make use of technologies such as GPS, communication tools, and emergency alerts. Furthermore, key product features include safe driving features, geofencing, emergency SOS, panic buttons, location detection, home security integration, and personal alarms. Additionally, the most popular personal security apps include SafeTrek, Guardian App, Noonlight, Kitestring, and Life360.

Key Insights

• As per the analysis shared by our research analyst, the global personal security apps market is projected to expand annually at the annual growth rate of around 14% over the forecast timespan (2024-2032)
• In terms of revenue, the global personal security apps market size was evaluated at nearly $756 million in 2023 and is expected to reach $2,450 million by 2032.
• The global personal security apps market is anticipated to grow rapidly over the forecast timespan owing to the integration of new technologies such as real-time communications and IoT with personal security apps.
• In terms of product type, the emergency SOS apps segment is slated to register the highest CAGR over the forecast period.
• Based on deployment mode, the individual segment is predicted to contribute majorly towards segmental space in the upcoming years.
• Region-wise, the Asia-Pacific personal security apps industry is projected to register the fastest CAGR during the projected timespan.

Personal Security Apps Market: Growth Factors

A surge in the number of crimes across the globe will spur the global market expansion over 2024-2032

An increase in the rate of crimes and technological breakthroughs are projected to expand the growth rate of the global personal security apps market. Furthermore, integrating new technologies such as real-time communications and IoT with personal security apps is predicted to drive the expansion of the global market. In addition, humungous demand for smart wearables, including fitness bands and smartwatches, is expected to steer the growth of the market globally. An increase in the geriatric populace and urbanization as well as favorable government initiatives will spur the global market trends. Demand for AI-based features and the use of data analytics is expected to boost global market trends.

Personal Security Apps Market: Restraints

Increasing prices of the product can obstruct the elevation of the global industry

Escalating costs of personal security apps and restricted web access in remote areas can restrict the expansion of the global personal security apps industry. Moreover, the lack of availability of user-friendly interfaces can severely impact the growth of the global industry.

Personal Security Apps Market: Opportunities

A surge in the elderly populace and the use of wearable devices are expected to enlarge the global market expansion

An increase in the geriatric population and workspace safety is expected to drive the expansion of the global personal security apps market. Additionally, the use of wearable equipment and the launch of the smart home concept are projected to open new growth avenues for the global market.

Personal Security Apps Market: Challenges

Stringent compliant regulations & cumbersome and tedious process of approving the apps can halt the global industry surge

Strict compliance laws and tough approval process can obstruct the growth of the global personal security apps industry in the years ahead. Issues related to end-user trust and technical glitches can severely impact the expansion of the global industry.

Personal Security Apps Market: Segmentation

The global personal security apps market is divided into product type, end-user, and region.                                             

In terms of type, the personal security apps market across the globe is segmented into emergency SOS apps, geofencing apps, personal alarm apps, location tracking apps, identity theft protection apps, and home security integration apps segments. Apparently, the emergency SOS apps segment, which amassed nearly 55% of the global market revenue in 2023, is projected to record the fastest CAGR in the coming years as a result of the surging awareness about personal safety along with the need for quick assistance in emergency conditions. 

Based on the end-user, the global personal security apps industry is segmented into individuals, government organizations, families, and business segments. Apparently, the individual segment, which led the global industry in 2023, is predicted to contribute notably towards the segmental surge globally in the upcoming years. This can be a result of the growing demand for personal safety for individuals of all age groups.

Personal Security Apps Market: Report Scope

Personal Security Apps Market: Regional Insights

North America is likely to maintain leadership position in the global market over the projected timespan

North America, which contributed about 46% of the global personal security apps market size in 2023, is set to establish a number one position in the global market in the upcoming years. In addition to this, the regional market progression in the next eight years can be attributed to the presence of key players in countries such as the U.S. and Canada. In addition to this, technological advancements, customer awareness about personal safety, and supportive laws will boost the regional market growth in the upcoming years.

The Asia-Pacific personal security apps industry is expected to record the fastest CAGR annually in the upcoming years. The progression of the industry in APAC can be a result of the swift expansion of the economy in Asian countries such as India and China. In addition, surging urbanization and the need for personal safety in APAC countries will expand the scope of industry growth in the region. A rise in smartphone usage, seamless web connectivity, and the launch of the 5G network in the region will further embellish the business space in the APAC zone.

Key Developments

• In September 2024, Evolv Technology, a firm manufacturing self-driven AI-driven weapon detection systems for bags, declared the launch of two novel products: Evolv eXpedite™, a self-driven AI-driven weapon detection tool for bags, and Evolv Eva™, a personal security application. Such strategic moves will boost the expansion of the global personal security apps market.  

Personal Security Apps Market: Competitive Space

The global personal security apps market profiles key players such as:

• Family Locator
• Life360
• Rave Guardian
• Find My Kids
• WeHelp
• Guardian App
• React Mobile
• Parachute
• Safe Trek
• Kinetic Global
• SOS Alert
• Find My Kids
• Noonlight
• UrSafe
• Citizen
• Silent Beacon
• Circle of 6
• Snug Safety
• Kitestring.

The global personal security apps market is segmented as follows:

By Product Type

• Emergency SOS Apps
• Geofencing Apps
• Personal Alarm Apps
• Location Tracking Apps
• Identity Theft Protection Apps
• Home Security Integration Apps

By End-User

• Individuals
• Government Organizations
• Families
• Business

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa