Personalized Gifts Market Size, Share, Industry Analysis, Trends, Growth, 2032

Personalized Gifts Industry Prospective:

The global personalized gifts market size was evaluated at $41 billion in 2023 and is slated to hit $142 billion by the end of 2032 with a CAGR of nearly 11% between 2024 and 2032.

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Personalized Gifts Market: Overview

Personalized gifts are customized ones and are chosen based on individual interests. Moreover, they are creative and unique. They are given to others on a slew of occasions such as festivals. Furthermore, they are exceptionally designed and creative. For the record, personalized gifts include ornaments, monogrammed products, engraved items, apparels, and story books.

Key Insights

• As per the analysis shared by our research analyst, the global personalized gifts market is projected to expand annually at the annual growth rate of around 11% over the forecast timespan (2024-2032)
• In terms of revenue, the global personalized gifts market size was evaluated at nearly $41 billion in 2023 and is expected to reach $142 billion by 2032.
• The global personalized gifts market is anticipated to grow rapidly over the forecast timeline owing to a rise in digitization and customer preference for personalized gifts along with the use of IoT technologies.
• In terms of type, the non-photo personalized gifts segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the women segment is predicted to contribute majorly towards the global industry share in the upcoming years.
• Region-wise, the Asia-Pacific personalized gifts industry is projected to register the fastest CAGR during the projected timespan.

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Personalized Gifts Market: Growth Factors

Growing inclination towards offering gifts on birthdays and various auspicious occasions to boost global market trends

A rise in digitization and customer preference for personalized gifts along with the use of IoT technologies has resulted in humungous growth of the global personalized gifts market. Furthermore, the growing trend of giving 3D-printed gifts and return gifts has driven the global market trends.  Escalating popularity of meaningful gifts will scale up the expansion of the market globally. In addition to this, an increase in the influence of social media on the global population has provided impetus to the expansion of the market across the globe. A surge in online shopping has further surged the expansion of the market across the globe.

Personalized Gifts Market: Restraints

Surging product prices to restrict the expansion of the global industry in the forecast period

A rise in product costs owing to an increase in manufacturing prices will put brakes on the growth of the global personalized gifts industry.  Strict government regulations controlling the use of Facebook and Instagram have further decimated the global industry expansion.

Personalized Gifts Market: Opportunities

Thriving online retail activities will prop up the progress of the market globally over 2024-2032

Flourishing e-commerce activities and customer preference for experiential gifting are anticipated to open new growth avenues for the global personalized gifts market. Apart from this, a rise in the availability of gifts in hypermarkets and retail stores will foster global market expansion.

Personalized Gifts Market: Challenges

Surging manufacturing costs of gift items can challenge the growth of the industry across the globe

An increase in production costs and no regulations governing the quality control of the products can challenge the expansion of the global personalized gifts industry. Apart from this, some of the e-commerce firms do not have a return or refund policy if the gift is found altered or defective and this can challenge the expansion of the global personalized gifts industry.

Personalized Gifts Market: Segmentation

The global personalized gifts market is divided into type, distribution channel, and region.                                          

In terms of type, the personalized gifts market across the globe is bifurcated into photo personalized gifts and non-photo personalized gifts segments. Additionally, the non-photo personalized gifts segment, which gained approximately 33.4% of the global market revenue in 2023, is expected to record the highest CAGR in the forecast timespan. The expansion of the segment in the next eight years can be due to the reason that these non-photo personalized gifts do not include photos but are physical items made with the help of engraving & embroidery and embossing.

Based on the end-user, the global personalized gifts industry is divided into women, men, and kids segments. Furthermore, the women segment, which gathered approximately two-fifths of the global industry earnings in 2023, is set to make major contributions towards the global industry share in the next eight years. The expansion of the segment in the forecast timeline can be credited to the growing preference of women for personalized gifts and their instinct to recognize apt gift items. The flourishing fashion sector will further contribute to the segmental surge.

Personalized Gifts Market: Report Scope

Personalized Gifts Market: Regional Insights

North America is expected to maintain a numero uno position in the global market in the forecast timeline

North America, which accounted for 55% of the global personalized gifts market revenue in 2023, is expected to establish a leading position in the global market in the next couple of years. In addition to this, the regional market surge in the forecast timeline can be credited to a rise in the sale of smartphones along with a surge in the purchasing capacity of people in countries such as Canada and the U.S. Presence of key players will further add to the growth of the market in North American sub-continent.

The Asia-Pacific personalized gifts industry is slated to register the highest growth rate annually in the coming few years. The growth of the industry in the continent can be due to a surge in urbanization and an increase in the per capita income of the people in countries such as Japan, India, and China. Moreover, people give gifts as a part of their culture, customs, and traditions, thereby driving the growth of the industry in APAC.

Key Developments

• In the first half of 2024, Etsy, a key player in the e-commerce sector, launched a new AI-driven feature for personalized gift items.
• In the last quarter of 2022, Dudu, an online gift shop based in India, launched customized Diwali personalized gifts.  

Personalized Gifts Market: Competitive Space

The global personalized gifts market profiles key players such as:

• Cricut
• Photobox
• Printerpix
• Etsy
• Redbubble
• Personalization Mall
• Things Remembered
• Zazzle
• Snapfish
• Inked Gaming
• Custom Ink
• VistaPrint
• CafePress
• Minted
• Shutterfly
• Greetabl
• Not on the High Street
• Moonpig
• Papier
• Hallmark.

 The global personalized gifts market is segmented as follows:

By Type

• Photo Personalized Gifts
• Non-Photo Personalized Gifts

By End-User

• Women
• Men
• Kids

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa