Picture Frame Market Size, Share, Analysis, Trends, Growth, 2032

Picture Frame Industry Prospective:

The global picture frame market size was worth around USD 9.33 billion in 2023 and is predicted to grow to around USD 15.20 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.00% between 2024 and 2032.

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Picture Frame Market: Overview

A picture frame is a container that encircles an image and is used to preserve, exhibit, and enjoy the visual appeal of many items and images, including fabrics, pictures, paintings on canvas, drawings & prints, posters, mirrors, shadow box mementos, and photos. Wood picture frames are still very popular because they are strong, can be carved into a wide range of profiles, and can have several surface treatments applied to them. Stiff plastics like polystyrene and metals like aluminum, bronze, and silver are examples of additional materials. Any color or texture can be used for a frame surface. Although most framing companies have many other surfaces, both real gilding and counterfeit gold are still in demand.

Key Insights

• As per the analysis shared by our research analyst, the global picture frame market is estimated to grow annually at a CAGR of around 5.00% over the forecast period (2024-2032).
• In terms of revenue, the global picture frame market size was valued at around USD 9.33 billion in 2023 and is projected to reach USD 15.20 billion by 2032.
• The growing disposable income is expected to drive the global picture frame market growth over the forecast period.
• Based on the type, the hanging picture frames segment is expected to dominate the market during the forecast period.
• Based on the application, the artwork segment is expected to capture a significant market share over the projected period.
• Based on the material, the wood segment is expected to hold the largest market share over the projected period.
• Based on the distribution channel, the online segment is expected to grow at the highest CAGR during the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market during the forecast period.

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Picture Frame Market: Growth Drivers

An increasing variety of applications for picture frames drives market growth

Artists typically employ frames to protect and enhance their priceless artwork, adhering to established traditions. Framing has several uses, like as protecting artwork from harm and keeping it in good condition for easy viewing. Additionally, framing pictures is a stylish method to adorn mirrors in residences or commercial spaces. Photo frames have become increasingly popular, particularly when used for sentimental photos of loved ones or treasured memories. Because it transforms photos into priceless works of art and aesthetically enhances areas—like adorning mirrors and stockpiling bookshelves with literary works—framing has become increasingly popular. The growing demand in this industry has also been aided by the practice of framing certificates in workplaces, homes, and other establishments. Thus, this is expected to drive the picture frame market expansion during the projected period.

Picture Frame Market: Restraints

The rapid adoption of smartphones hinders market growth

The conventional photo frame sector has suffered due to the growing popularity of smartphones. In recent years, the picture frame industry has grown overall because photo frames have become more and more popular as gifts and decorative pieces in homes. However, the use of photo frames for gifting and display has decreased as a result of the widespread adoption of smartphones. The sophisticated camera features of smartphones, which offer high-quality photos and the ease of swiftly taking many frames, are accountable for this decrease. As a result, traditional photo frames are no longer as popular for displaying and sharing photos due to the ease of use and variety of smartphones.

Picture Frame Market: Opportunities

Increasing adoption of digital frames offers a lucrative opportunity for market growth

The growing popularity of digital frames has caused a substantial disruption in the frames sector in the modern era of technology. The modern features of digital screens are combined with the classic elements of picture frames in these digital frames. Traditional frames compete with digital frames, which have acquired significant traction in recent years. While there are benefits to traditional frames, consumers are increasingly interested in digital frames due to their improved quality. Customers may now select frames that suit their needs and preferences from a broad range of frames available on the market, which caters to a variety of preferences. The market for photo frames has seen some intriguing changes as a result of the growing use of digital frames.

Picture Frame Market: Challenges

Sustainability concerns pose a major challenge to market expansion

Customers who care about the environment may be turned off by the usage of non-recyclable materials and environmentally hazardous procedures. Costs for manufacturers may rise in response to stricter environmental rules and requirements, especially for those who are not yet compliant. Thus, posing a major challenge for the picture frame market expansion.

Picture Frame Market: Segmentation

The global picture frame industry is segmented based on type, application, material, distribution channel, and region.

Based on the type, the global picture frame market is bifurcated into hanging picture frames and tabletop picture frames. The hanging picture frames segment is expected to dominate the market during the forecast period. The demand for hanging picture frames that fit with different types of decor has increased due to the growing interest in interior design and home decor trends. Sales are boosted by the increased demand for personalized hanging frames that are customizable. The growing urbanization of the population is another important driver of market expansion.

Based on the application, the global picture frame industry is bifurcated into personal photos, artwork, and others. The artwork segment is expected to capture a significant market share over the projected period. The segment expansion is attributed to the growing disposable income of the population across the globe.

Based on the material, the global picture frame market is bifurcated into wood, metal, bamboo, and others. The wood segment is expected to hold the largest market share over the projected period. Wooden picture frames have a classic, rustic look. They are preferred because of their robustness and the coziness they bring to home design. Wood's ubiquity and adaptability make it a prominent material.

Based on the distribution channel, the global picture frame industry is bifurcated into online and offline. The online segment is expected to grow at the highest CAGR during the forecast period. Online shopping is becoming more and more popular, mostly because of the ease it provides to customers. This rise is a result of this. E-commerce has become a desirable choice for buying picture frames since it allows customers to explore a large selection, compare costs, and read reviews online. In the upcoming years, this market is probably going to increase steadily as internet retail keeps getting bigger.

Picture Frame Market: Report Scope

Picture Frame Market: Regional Analysis

Asia Pacific leads the market over the projected period

The Asia Pacific is expected to lead the global picture frame market growth during the forecast period. The area is a major supplier of wood items and home décor to other countries; large stores help regional producers grow their product lines. The international retailer Walmart has introduced a new online store for furniture and home décor items. The Observatory of Economic Complexity (OEC) reports that, with a value of USD 255 million, Asia-Pacific is a prominent exporter of picture frames, mirror items, and pictures. For the past ten years, picture frames have been among the most sought-after consumer goods. Due to the enormous demand for home accessories and other related products in emerging economies, the regional picture frame market is growing at a staggering pace.

Picture Frame Market: Competitive Analysis

The global picture frame market is dominated by players like:

• Omega Moulding Inc
• SPAGL GmbH
• Huahong Holding Group
• Shandong Intco Recycling Resources Co. Ltd
• Dunelm Group plc
• NBG Home
• Larson-Juhl
• HALBE-Rahmen GmbH
• Smac cornice
• Hiroshima Wood Frame Sdn Bhd
• Roma Moulding Inc
• International Moulding
• CLASSIC ART PICTURES LTD
• Quality Glass
• Frameshop
• Ashworth & Thompson
• Habitat
• Provasi Luca cornice
• Delta Picture Frame Co.
• Williams-Sonoma Inc (Pottery Barn)

The global picture frame market is segmented as follows:

By Type

• Hanging Picture Frames
• Tabletop Picture Frames

By Application

• Personal Photos
• Artwork
• Others

By Material

• Wood
• Metal
• Bamboo
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa