Poke Food Market Size, Share, Industry Analysis, Trends, Growth, 2032

Poke Food Industry Prospective:

The global poke food market size was evaluated at $7.8 billion in 2023 and is slated to hit $12.8 billion by the end of 2032 with a CAGR of nearly 5.66% between 2024 and 2032.

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Poke Food Market: Overview

Poke food is a conventional Hawaiian dish that makes use of diced raw fish that is consumed as an appetizer. Furthermore, poke is made by using various varieties of fish that can substitute octopus or shellfish.  Reportedly, the product consists of high omega-3 fatty acids and proteins. Moreover, a growing preference for healthy fusion-flavored food products is anticipated to spearhead the expansion of the global market.

Key Insights

• As per the analysis shared by our research analyst, the global poke food market is projected to expand annually at the annual growth rate of around 5.66% over the forecast timespan (2024-2032)
• In terms of revenue, the global poke food market size was evaluated at nearly $7.8 billion in 2023 and is expected to reach $12.8 billion by 2032.
• The global poke food market is anticipated to grow rapidly over the forecast timeline owing to growing demand for creating new poke bowls with various ingredients & flavors.
• In terms of type, the tuna segment is slated to register the highest CAGR over the forecast period.
• Based on end-use, the commercial segment is predicted to lead the segmental space in the upcoming years.
• Region-wise, the European poke food industry is projected to register the fastest CAGR during the projected timespan.

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Poke Food Market: Growth Factors

Escalating demand for the product owing to its nutritive contents will help the global market reach new heights of growth by 2032

Growing demand for creating new poke bowls with various ingredients & flavors will steer the global poke food market trends. Surging intake of grab-and-go diet due to hectic life schedule can pave the way for humungous expansion of the global market. Moreover, consumers prefer healthy & convenient diet and hence it is likely that the demand for pole food will increase leaps & bounds in the coming years. A humongous intake of healthy snacks will expand the scope of the global market demand in the years ahead.

New product launches will contribute majorly towards the growth of the global market. For instance, in February 2024, Pokeworks, a leading premium fast-casual Poke manufacturing firm, introduced plant-based tuna. The move is aimed at creating food dishes for people opting for a vegan diet.

Poke Food Market: Restraints

Availability of low tuna fish stock owing to massive intake of the fish can put brakes on the global industry expansion over the forecast period

Reduction in the fish stock, particularly tuna fish, can restrict the expansion of the global poke food industry. Apart from this, high product demand and its lesser supply can increase the cost of the product, thereby restraining the global industry growth.  

Poke Food Market: Opportunities

Rise in the online retail activities are likely to open new growth avenues for the global market

An increase in the online retail sales of the product along with a thriving e-commerce sector will open new growth opportunities for the global poke food market. In addition to this, rise in the web penetration and the growing trend of online shopping among end-users will scale up the growth of the market globally.

Poke Food Market: Challenges

Surge in import duties & supply chain oscillations can challenge the growth of the industry globally

A rise in import and export costs along with supply chain disruptions can prove to be a big challenge in the expansion of the global poke food industry in the years to come.

Poke Food Market: Segmentation

The global poke food market is sectored into type, end-use, and region.                                         

In terms of type, the poke food market across the globe is segregated into tuna, shellfish, salmon, octopus, and other segments. Furthermore, the tuna segment, which acquired nearly 55% of the global market earnings in 2023, is projected to record the highest gains in the ensuing years. The progression of the segment from 2024 to 2032 can be attributed to a rise in the use of raw fish for preparing poke foods. Additionally, the huge nutritive contents of tuna help in making poke food a healthy diet.

Based on the end-use, the global poke food industry is sectored into household and commercial segments. Additionally, the commercial segment, which gathered a key share of the global industry in 2023, is forecast to lead the segmental hemisphere in the years to come. The segmental progression from 2024 to 2032 can be owing to the surging trend of dining in restaurants & hotels among the millennial population and youth. Additionally, ready-to-eat poke helps save time for cooking and hence has gained enormous popularity among consumers across the globe, thereby spurring the growth of the segment.

Poke Food Market: Report Scope

Poke Food Market: Regional Insights

Asia-Pacific is predicted to maintain the leading position in the global Poke Food market in the upcoming years

North America, which accounted for nearly two-thirds of the global poke food market earnings in 2023, is projected to be a dominating region in the next couple of years. In addition to this, the growth of the market in the region over the assessment period can be subject to a rise in the consumption and demand for nutritive diets among the population of the U.S. and Canada. An increase in the number of hotels & restaurants offering poke foods in the region will embellish the growth of the market in North America.       

The European poke food industry is set to register the fastest annual growth rate in the forecast timeline. The expansion of the industry in Europe can be due to the escalating intake of convenience foods in European countries such as Italy, Russia, Estonia, Germany, the UK, and France. A surge in the working populace in the continent has translated into huge demand for the product in Europe due to their hectic work schedule leading to the intake of a convenience diet.

Poke Food Market: Competitive Space

The global poke food market profiles key players such as:

• Ahi Pokeand Island Fin Poke Co.
• Pokeworks
• Aloha Poke
• Double Seven Hospitality
• Island Poke
• Western United Fish Co.
• ECOO Common Food GmbH and Co.
• Ginger Sushi Boutique Franchise
• AnnaSea Foods Group
• The Poke Company
• Sweet fin Poke
• Freshfin Poke.

The global poke food market is segmented as follows:

By Type

• Tuna
• Shellfish
• Salmon
• Octopus
• Others

By End-Use

• Commercial
• Household

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa