Market Size in 2023 | Market Forecast in 2032 | CAGR (in %) | Base Year |
---|---|---|---|
USD 2,602.80 Million | USD 3,723.20 Million | 4.18% | 2023 |
The global popping candy market size was worth around USD 2,602.80 million in 2023 and is predicted to grow to around USD 3,723.20 million by 2032 with a compound annual growth rate (CAGR) of roughly 4.18% between 2024 and 2032.
Popping candy is a type of candy with three main ingredients. They are flavors, sugar, and pressurized carbon dioxide. Upon consumption, poppy candies deliver a popping sensation in the mouth which is one of the most attractive aspects of popping candies and a distinguishing factor against other types of candies. The first ever invention of poppy candies was by William Mitchell, a chemist who was assigned the role of developing novel food products to attract consumer markets. Initially marketed as an innovative food product for children, over the years, popping candies have become more mainstream and also popular among adults. The growing popularity of popping candies has encouraged food & beverage (F&B) giants to continue experimenting with innovative edibles with popping candy flavors. The manufacturing process of sugar-based popping candies includes exposing the mixture of sugar and flavorings to carbon dioxide gas.
Following this, the gas mixes with the mixture resulting in the formation of bubbles throughout the candy. The mixture is then cooled until the candy turns hard and the cooling gets trapped in the formed bubbles. Once the final product comes in contact with moisture, in human consumption case the moisture is imparted by saliva, sugar content of the candy gets dissolved in water resulting in the entrapped gas escaping from the bubbles and providing the unique popping sensation. The industry for popping candy is expected to witness high growth during the projection period.
Growing construction of supermarkets and hypermarkets globally may drive the market demand rate
The global popping candy market is projected to witness high growth due to the growing construction of supermarkets & hypermarkets globally. Along with these large-scale facilities housing numerous types and brands of food products, there has been a rise in the number of mid-size food retailers catering to the needs of the general population. Such facilities allow higher access to global food brands and products thus contributing to greater revenue. In October 2023, Walmart, a global consumer goods retailer, announced the launch of its next-generation fulfillment center with the opening of a 1.5 million-square-foot facility in the USA. The company has invested in opening at least 5 such centers in the coming years. In February 2024, the retail giant was reported to be working on plans to launch 150 stores across the USA in the coming 5 years. It will also be spending on remodeling around 650 of the existing stores.
In addition to this, these facilities are undergoing tremendous technological changes including the installation of automated solutions. In January 2024, Too Good To Go, a Danish company, announced the launch of an Artificial Intelligence (AI)-powered solution with the aim to help supermarkets conduct verification for identifying expiry dates of food products thus reducing food wastage. In December 2022, Trigo, a computer vision company based out of Israel and developing technologies for retail analytics and autonomous checkout, launched the first fully autonomous cashierless supermarket in Germany while partnering with REWE Group.
Increasing world population and growing demand for candies among children may promote the industry’s expansion rate
Candies are a popular sweet among children. The growing population rate globally subsequently expands the consumer group for food companies. The world population as per official statistics currently stands at over 8 billion. Every year, millions of children are born worldwide. In addition to this, food and confectionery products have increased their marketing and advertising budgets which could translate to a global popping candy market growth rate. Digital advertisements including marketing food items across social media platforms and TV-based advertisements have helped companies generate massive customer turnover.
High sugar content in popping candies may restrict the market expansion rate
The global popping candy market is expected to be restricted due to the high sugar content in popping candies. On average, a 28-gram serving of poppy candy has around 14 to 21 grams of sugar. Studies indicate that consuming excess sugar in a diet can lead to several medical conditions. Excessive sugar consumption is the leading cause of obesity among children. It also leads to nutritional deficiencies thus contributing to a compromised immune system. Consumer awareness around the impacts of high-sugar confectionery items has improved in the last few years driven by an increase in awareness programs leading to restricted growth for popping candies globally.
Rising experiments in terms of popping candy products may generate extensive growth opportunities
The global popping candy market is expected to generate tremendous growth opportunities during the projection period. The market players have increased innovation rate in the last few years thus bringing new flavors and textures in the market and attracting more consumer groups. For instance, in September 2023, Candy Poppy, a leading player in the popping candy sector, announced the launch of its new collection featuring three additional flavors that are Seaweed, Scallion, and Coriander thus offering a unique blend of sweet and salty. In 2015, Cadbury, one of the world’s leading confectionery brands, launched new ice cream flavors one of which was popping candy. In April 2021, Starbucks, a leading coffeehouse company launched a new beverage flavor that included Frappuccino topped with pink poppy candy and whipped cream. The higher versatility of popping candies allows them to be with other confectionery items thus promoting innovation.
Surge in demand for healthy confectionery products could open new growth avenues for the industry
The substantial growth in the number of health-conscious people globally opens new growth avenues for food companies, especially confectionery product manufacturers. Companies must invest in developing low-calorie or low-sugar alternatives to popping candies to create a dedicated following amidst the changing consumer preferences. In October 2023, Guangdong Baida Biotechnology Co Ltd, a producer of poppy candy as a general food item, launched a new variant of the candy containing probiotics and Vitamin C thus tapping into the potential of the global poppy candy market.
Extreme competitiveness in the industry could challenge the market expansion rate
The global popping candy industry is highly competitive. It is home to several players targeting the same set of customers. In addition to competition from other brands selling popping candy, the industry is also challenged by other types of candies making it difficult for brands to stand out. It may take years for new entrants to develop a dedicated set of customers or improve brand recall value thus impeding the industry’s growth rate.
The global popping candy market is segmented based on application, product, and region.
Based on the application, the global market segments are independent retailers, convenience stores, online platforms, supermarkets/hypermarkets, and others. In 2023, the highest demand was witnessed in the supermarkets/hypermarkets segment driven by the growing customer footfall across large-scale food product selling facilities. The increasing construction of regional and international scale food retail brands globally further helps the segment flourish. For instance, the number of Walmart stores has reached around 10,500. The online platforms segment is projected to generate massive growth during the forecast period due to the escalating rise in the number of online shoppers.
Based on the product, the global industry segments are chocolate flavor, fruit flavor, cola flavor, and others. In 2023, the highest growth rate was registered in the fruit flavor segment. Popping candy is available across a wide range of fruit flavors which helps in improving the overall appeal of the confectionery options. Additionally, children are more attracted to fruity flavors such as strawberry and mango. The growing rate of childbirth may contribute to the segmental growth rate. Around 140 million babies are born every year as per the United Nations (UN).
Report Attributes | Report Details |
---|---|
Report Name | Popping Candy Market |
Market Size in 2023 | USD 2,602.80 Million |
Market Forecast in 2032 | USD 3,723.20 Million |
Growth Rate | CAGR of 4.18% |
Number of Pages | 229 |
Key Companies Covered | Casali GmbH, HLEKS Ltd., Guangdong Baida Biotechnology Co. Ltd., Chung Hwa Food Industrial Co. Ltd., Mondelez International, Pop Rocks Inc., Sweets Kendamas Inc., Nabisco (a subsidiary of Mondelez International), Concord Confections Inc., HLEKS (Hangzhou Fuluo Biological Technology Co. Ltd.), Weilong Foodstuffs Group Co. Ltd., Zeta Espacial S.A., Future Packaging and Machinery Ltd., Heidi Chocolat AG, Royal Ingredients Group., and others. |
Segments Covered | By Application, By Product, and By Region |
Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
Base Year | 2023 |
Historical Year | 2018 to 2022 |
Forecast Year | 2024 - 2032 |
Customization Scope | Avail customized purchase options to meet your exact research needs. Request For Customization |
Growth in North America will be driven by the US during the projection period
The global popping candy market is expected to witness high growth in North America. The regional revenue will receive a major contribution from the US region. It is one of the world’s largest markets for candy and confectionery items. Sweets and confectionery items have been integral to the overall economic growth in the US since the confectionery industry is a large gross domestic product (GDP) contributor. The presence of key confectionery brands in the US that also enjoy international dominance has been influential in helping the region thrive. Sweets are a diet staple in several parts of North America. As per official reports, more than 74% of the American population consumes sugar products in excess. Additionally, the sale of popping candy is further promoted by easy access to the products through supermarkets and independent retailers. Europe is an important market for poppy candy. Companies such as Nestle, Mondelez, and Ferrero Groups originate from Europe and have become widely popular in the international confectionery industry. In July 2023, Candy Pop invested EUR 150 thousand for the launch of its largest store in Poland due to growing consumer demand in the domestic market. Asia-Pacific has tremendous growth potential. China, India, and Japan are some of the largest consumer markets in the world. Additionally, the changing consumer lifestyle may impact regional growth trends.
The global popping candy market is led by players like:
By Application
By Product
By Region
FrequentlyAsked Questions
Popping candy is a type of candy with three main ingredients. They are flavors, sugar, and pressurized carbon dioxide.
The global popping candy market is projected to witness high growth due to the growing construction of supermarkets & hypermarkets globally.
According to study, the global popping candy market size was worth around USD 2,602.80 million in 2023 and is predicted to grow to around USD 3,723.20 million by 2032.
The CAGR value of popping candy market is expected to be around 4.18% during 2024-2032.
The global popping candy market is expected to witness high growth in North America.
The global popping candy market is led by players like Casali GmbH, HLEKS Ltd., Guangdong Baida Biotechnology Co., Ltd., Chung Hwa Food Industrial Co., Ltd., Mondelez International, Pop Rocks Inc., Sweets Kendamas Inc., Nabisco (a subsidiary of Mondelez International), Concord Confections Inc., HLEKS (Hangzhou Fuluo Biological Technology Co., Ltd.), Weilong Foodstuffs Group Co., Ltd., Zeta Espacial S.A., Future Packaging and Machinery Ltd., Heidi Chocolat AG and Royal Ingredients Group.
The report explores crucial aspects of the popping candy market including detailed discussion of existing growth factors and restraints while also browsing future growth opportunities and challenges that impact the market.
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