Portable Hanger Market Size, Share, Trends, Growth 2032

Portable Hanger Industry Prospective:

The global portable hanger market size was worth around USD 525.5 million in 2023 and is predicted to grow to around USD 1,027.80 million by 2032 with a compound annual growth rate (CAGR) of roughly 7.86% between 2024 and 2032.

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Portable Hanger Market: Overview

A portable hanger is a clothes-hanging tool that can easily be carried to different locations. Hangers are simple tools that are manufactured in the shape of human shoulders and are designed to hang all types of clothing items including shirts, blouses, coats, jackets, dresses, and other products. The design of hangers prevents wrinkling in clothes. The lower bar of a hanger is used for hanging skirts or blouses. However, each user is free to use the hanger for managing clothes in whichever way that seems fit. Most hangers are sturdy and hence not recommended for use on the go. This is one of the main reasons for the growing market for portable hangers. These variants can be designed to be carried across locations. Modern portable hangers have flexible designs which means they can be arranged or folded in compact sizes that can fit small bags.

Furthermore, portable hangers are not heavy, unlike stationary hangers which adds to the overall appeal of the industry. The market is driven by several factors including a drastic change in consumer preferences in which modern buyers are opting for more versatile products that save space and can be used for multiple purposes. The overall aesthetic appeal of portable hangers further adds to their higher demand. The greater access to disposable through online sales channels is promoting the growing consumption of portable hangers. The forecast period will deliver significant revenue for the industry.

Key Insights:

• As per the analysis shared by our research analyst, the global portable hanger market is estimated to grow annually at a CAGR of around 7.86% over the forecast period (2024-2032)
• In terms of revenue, the global portable hanger market size was valued at around USD 525.5 million in 2023 and is projected to reach USD 1,027.80 million, by 2032.
• The market is projected to grow at a significant rate due to the growing product advertisements on social media platforms
• Based on the distribution channel, the online segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the type, the plastic-based hanger segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period

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Portable Hanger Market: Growth Drivers

Growing product advertisement on social media platforms may drive the market demand rate

The global portable hanger market is expected to grow due to the increasing social media advertisement expenditure undertaken by brands. Social media platforms have wide consumer reach. These channels include global platforms such as Snapchat, Instagram, Pinterest, TikTok, and others. As per official data, popular channels such as Instagram have an active monthly user rate of 1.4 billion. The same statistics for YouTube stands at 2.2 billion. The growing access to consumer electronics and reduced prices of the internet have allowed more people to gain access to social media channels. Companies and brands have been working on leveraging the extensive reach of these sites to target remote customers and generate higher brand awareness or demand. The activities undertaken by companies for selling consumer goods include partnering with popular social media personalities, running brand pages on the platforms, or spending on advertisements drafted for modern social media users. According to market research, the total social media advertising spending in 2023 was over USD 270.5 billion and the number is expected to increase during the projection period. The growing consumer database of social media channels and increased expenditure on corresponding marketing or advertisements will help the industry flourish.

Growing tourism rate may fuel the market expansion possibilities during the projection period

Portable hangers are extremely useful tools when traveling. These foldable products can fit into smaller backpacks. Travelers can carry portable hangers with ease and use them when required for hanging clothes. The travel rate has surged in the last 2 to 3 years. The number of business-related and leisure travel has witnessed a massive hike driven by factors such as growing disposable income, a rise in business operations, and a change in living ways. For instance, more than 690 million visited European countries in 2023. Moreover, regional countries are expanding their travel-oriented services and experiences with the launch of new getaways attracting more travelers. For instance, the United Arab Emirates (UAE) launched the Museum of the Future which cost around AED 500 million. The global market for portable handers is likely to register high demand as the traveling rate increases and consumer awareness rises to new levels.

Portable Hanger Market: Restraints

Attribute to commodity products may restrict the market growth rate

The global industry for portable hanger is expected to be restricted since they are commodity products with limited brand recall value. Additionally, a particular brand of portable hanger can be easily replaced with another brand with better features. Commodity products enjoy limited brand loyalty. In addition to this, portable hangers face tough competition from traditional hangers since they have wide consumer acceptance and use. Consumers may opt for traditional hangers since they tend to be sturdier and can be used for handling heavier clothing items.

Portable Hanger Market: Opportunities

Continuous changes in the design and overall performance of products may generate higher revenue

The global portable hanger market players can leverage innovation and development for further growth in the coming years. Since the awareness around portable hangers is growing, manufacturers must continue to experiment with novel designs and wright carrying capacity to attract a broader group of audience. In addition to this, the material used for portable hangers plays a key role in making a mark among consumer groups. The buyers are becoming more environmentally conscious and market players are tapping into this segment of a growing set of consumers. The increasing investments in the use of biodegradable plastics or recycled materials may help the industry grow at a rapid rate. Moreover, brands can experiment with integrating advanced sensors and other technologies for improved customer experience. These devices can help detect and communicate environmental variables such as temperature, moisture, and humidity to the users thus improving the product’s performance.

Rising use in the entertainment industry will create more windows for further growth

The global entertainment industry is a large consumer of hangers in general. These devices are used for hanging the clothes of artists and other professionals. Portable hangers can be used for safely keeping expensive clothes worn by people in the entertainment sector. Celebrities and other famous personalities are often minutely judged or scrutinized for their clothes and wrinkles can significantly impact the overall appearance of the clothes thus making efficient hangers and likely necessary in the entertainment business. The expansion of the performance arts sectors across global territories as entertainment personalized continues to generate a fan following irrespective of language and regional barriers may generate extended growth opportunities for the global portable hanger market.

Portable Hanger Market: Challenges

Limited use of hangers may impact the overall market growth trajectory

Portable hangers have limited application. The main purpose of portable hangers is to assist in managing clothes in a desired manner. A large set of people may not find portable hangers appealing especially if the cost efficiency cannot be justified. In addition to this, excess competition in the industry may further limit the expansion trajectory since makers of portable hangers may be unable to keep up with the changing consumer demands.

Portable Hanger Market: Segmentation

The global portable hanger market is segmented based on distribution channel, type, and region.

Based on the distribution channel, the global market segments are offline and online. In 2023, the highest growth was observed in the online segment. Commodity products are witnessing massive growth in the online sector due to the ease of buying. Portable hanger producers can target a large group of audience by selling products through websites and social media platforms. They can save costs by eliminating the need to spend on developing a brick-and-mortar center. From the consumer’s point of view, the online mode offers wider options thus improving overall customer experience. Impulse shopping trends are also affecting the market growth rate. As per the recent survey, an average is likely to buy 3 products on impulse out of 10 visits to a store.

Based on the type, the global market divisions are plastic-based hanger and metal-based hanger. In 2023, the plastic-based hanger segment was the higher revenue generator. Plastic variants are lightweight and offer greater flexibility. Plastic can be easily molded in several shapes thus serving the purpose. Metal-based hangers are generally heavier and difficult to use. Portable smart hangers can cost between USD 30 to USD 110 per piece.

Portable Hanger Market: Report Scope

Portable Hanger Market: Regional Analysis

North America is expected to witness higher growth during the projection period

The global portable hanger market will witness higher growth in North America. The primary reason for significant regional market demand is the higher per capita income of the general population. This translates to better spending capacity. The regional population in the US and Canada has a higher tendency to buy novel products such as portable hangers. In addition to this, the entertainment industry in the US could act as a crucial driver for portable hangers. In recent times, the number of entertainment events in the form of concerts and TV programs has surged in the US.  In 2023, the Eras Tour by popular American artist Taylor Swift generated more than USD 1 billion in revenue as per official claims. Such events enlist the help of several key artists and background helpers who are continuously traveling from one location to another. Moreover, consumer awareness about portable hangars is higher. Asia-Pacific will emerge as an important regional market with tremendous growth potential. The growing population of India and China may help the region thrive. Additionally, portable hangers are widely manufactured in Asia-Pacific since the regional economies are home to a robust manufacturing sector. The online sales segment will act as a key revenue contributor since the online shopping trend in Asia-Pacific enjoys an unprecedented reach. China is Asia’s largest online market as consumerism in the country is growing rapidly.

Portable Hanger Market: Competitive Analysis

The global portable hanger market is led by players like:

• Titan Mall
• AmazonBasics
• Whitmor
• Wonder Hanger
• Simple Houseware
• Neaties
• IPOW
• Home-it
• B&C Home Goods
• DOIHIN
• STORAGE MANIAC
• ZOBER
• DOIOWN
• Meetu
• HOUSE DAY.

The global Portable Hanger market is segmented as follows:

By Distribution Channel

• Offline
• Online

By Type

• Plastic-Based Hanger
• Metal-Based Hanger

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa