Proanthocyanidins Market Size, Share, Demand, Trends, Growth 2032

The global proanthocyanidins market size was worth around USD 2849.63 million in 2023 and is predicted to grow to around USD 5578.84 by 2032 with a compound annual growth rate (CAGR) of roughly 7.75% between 2024 and 2032.

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The proanthocyanidins market is expected to witness substantial growth within the forecast period on account of the growth of the dietary supplement industry in several regions across the globe. Proanthocyanidins are utilized in a wide range of applications to provide a health benefit. When incorporated in a dietary food, the proanthocyanidins help in strengthening capillaries, lowering down blood pressure and slowing down the progression of diabetic retinopathy. Proanthocyanidins also known as condensed tannins, are oligomeric flavonoid which has powerful antioxidants properties and are found in food sources such as grapes (seeds and skins), apples, pine bark, red wines, cranberries, blueberries, unsweetened baking chocolate, bilberries, and hazelnuts. Its antioxidant and other therapeutic properties have made proanthocyanidin supplements gain traction in the global market. The therapeutic sector is expected to drive the growth of the proanthocyanidins market within the forecast period.

Due to increase in lifestyle-related diseases, people are opting for healthier lifestyle and food. Proanthocyanidins protect and reduce the oxidative damage caused by free radicals in the body; it also helps in preventing heart-related diseases as many studies have shown that proanthocyanidins reduce blood pressure and improve fat metabolism, moreover, some studies claim proanthocyanidins to have anti-cancer and antitumor activity. These are the factors anticipated to fuel the growth of global proanthocyanidins market over the forecast period. Additionally, the major restraint for the proanthocyanidins market is low market penetration and the lack of consumer awareness about proanthocyanidins in the emerging and developing markets. This is expected to restrain the growth of global proanthocyanidins market over the forecast period.

The study encompasses a market attractiveness analysis, wherein segments are benchmarked based on their market size, growth rate, and general attractiveness.

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Proanthocyanidins Market Segmentation Analysis

The proanthocyanidins market can be segmented based on end use application, distribution channel, source, and region. Based on end use application, the proanthocyanidins market can be bifurcated into a dietary supplement, food and beverage, personal care & cosmetics, and others. Dietary supplement & food and beverage accounted for the largest market share among end user in 2023.

On the basis of the distribution channel, the market is bifurcated into direct and indirect sales. Indirect sales can be further bifurcated into modern trade, drug and pharmacy stores, online retail, and convenience stores. On the basis of source, the market is bifurcated into grape seed, pine bark, berries and others.

Proanthocyanidins Market: Report Scope

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East & Africa. 

Proanthocyanidins Market Regional Analysis

Geographically, the proanthocyanidins market is segmented into North America, Latin America, Europe, Asia-Pacific, and MEA. Globally, among all regions, North America dominated the proanthocyanidins market in 2016 and is also expected to witness the fastest growth within the forecast period, followed by Europe. In North America, U.S. is the most dominating segment and is expected to contribute maximum revenue in the coming four to five years due to the relatively high consumption owing to the high daily intake of proanthocyanidins in the in the U.S. population.

Additionally, the high population and increasing disposable incomes have aided in boosting the consumption and spending power in the Asia Pacific. Moreover, increase in health awareness in food sector has driven consumers in choosing products with high nutritional content, which is expected to further propel the growth of the proanthocyanidins market in the Asia Pacific. Asia Pacific market is anticipated to witness rapid growth over the forecast period owing to rising consumer awareness of proanthocyanidins rich products and growing consumer preferences for the food products rich in nutritional content in countries such as China and India

Proanthocyanidins Market: Competitive Analysis

The global Proanthocyanidins market is dominated by players like:

• NOW Health Group Inc
• Bio Botanica, Inc
• Ocean Spray Cranberries Inc
• IL Health & Beauty Natural Oils Co Inc
• Swanson Health Products, Inc
• Atrium Innovations Inc
• Skin Actives Scientific

This report segments the global proanthocyanidins market as follows:

Global Proanthocyanidins Market: End-User Segment Analysis

• Food and beverage
• Dietary supplement
• Personal care & cosmetics
• Others

Global Proanthocyanidins Market: Source Segment Analysis

• Pine Bark
• Grape Seed
• Berries
• Others

Global Proanthocyanidins Market: Distribution Channel Segment Analysis

• Drug and pharmacy stores
• Convenience stores
• Modern Trade
• Online Retail

Global Proanthocyanidins Market: Regional Segment Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa