Probiotic Drink Market Growth, Size, Share, Trends, and Forecast 2032

According to the report published by Zion Market Research, the global Probiotic Drink Market size was valued at USD 18.84 Billion in 2023 and is predicted to reach USD 39.78 Billion by the end of 2032. The market is expected to grow with a CAGR of 8.78% during the forecast period. The report analyzes the global Probiotic Drink Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Probiotic Drink Market industry.

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Global Probiotic Drink Market: Overview

Scientists with astonishing research and studies have found that nearly 70% of the person’s immune system is put up within the gut wall. Probiotic drinks are the ultimate gut-friendly food consisting of a combination of beneficial bacteria and/or yeast. They help to build immunity, improve the quality of life, help digestion, and keeps the diseases at bay. Probiotic drinks can also be used in toddlers to relieve symptoms of abdominal discomfort, constipation, and irritable bowels.

Global Probiotic Drink Market: Growth Factors

The global probiotic drink market is growing at a rapid rate. Growing awareness to enhance digestive health, increase in demand for on-the-go consumption & ready-to-drink products, and growing preference for functional beverages are some of the key aspects that are boosting the growth of the global market. In addition to this, there is a huge prevalence of digestive disorders across the world. For instance, it is been recorded that annually nearly 62 million people in America are diagnosed with digestive disorders. This also has a negative impact on the economy.

Thus, people are becoming more health-conscious and are preferring the use of probiotic drinks to maintain a healthy gut and improve immunity. Probiotic drinks may help people with diarrhea, inflammatory bowel diseases (IBD), irritable bowel syndrome, skin conditions such as eczema, and many more. All such factors have led to an increase in inclination towards probiotic drinks which in turn is driving the growth of the global probiotic drink market. In addition to this, the availability of plant-based probiotics drinks is highly accepted by the vegan population and people with lactose intolerance. This is also fueling market growth.

Moreover, factors such as the availability of a wide range of flavors satisfying the taste buds of the consumer and the convenience of buying from supermarkets as well as e-commerce platforms are equally contributing to the growth of the overall market. Furthermore heavy investments by the manufacturers to adopt effective screening methods and advanced technologies for probiotic assessments may open lucrative opportunities for the growth of the global probiotic drink market over the forecast period. However, low penetration of the market in underdeveloped countries may impede the growth of the global probiotic drink market.

The onset of the COVID-19 pandemic has a moderate effect on the growth of the probiotic drinks market. Panic buying of healthy food supplements and functional beverages during pandemic conditions has contributed to a rapid boom in the demand for probiotic drinks. Product availability through online channels are also contributing significantly to the growth of the market. However, manufacturers are struggling to maintain the demands of the products owing to reduced workforce and restrictions on transportation. Such factors slowed the market growth to some extent during the pandemic period.

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Global Probiotic Drink Market: Segmentation

The global probiotic drink market is categorized by type, distribution channel and region.

Based on type, the global probiotic drink market is bifurcated into dairy-based, fruit-based and plant-based.

By distribution channel, the global probiotic drink market is split into supermarket/hypermarkets, convenience stores, pharmacies/health stores and others.

Probiotic Drink Market : Report Scope

Global Probiotic Drink Market: Regional Analysis

Asia Pacific is expected to dominate the global probiotic drink market during the forecast period. Major factors contributing to regional growth are large consumer base, increasing market penetration in developing countries in the region, increase in disposable income, and presence of major manufacturers in the region. Europe is anticipated to remain the second-largest market for probiotics drinks. Factors such as increasing awareness regarding functional beverages and rising vegan culture are supporting the growth of the market in the region. North America is also expected to contribute significant revenue in the global probiotic drink market during the forecast period.

Global Probiotic Drink Market: Competitive Players

Key players operating in the global probiotic drink market include:

• Nestle SA
• GCMMF (Amul)
• Yakult Honsha Co., Ltd.
• Danone S.A.
• PepsiCo
• Bio-K Plus International Inc.
• Harmless Harvest
• NextFoods
• Lifeway Foods, Inc.
• Fonterra Co-operative Group
• Chobani, LLC among others.

The Global Probiotic Drink Market is segmented as follows:

By Type 

• dairy-based
• fruit-based 
• plant-based 

By Distribution channel 

• supermarket/hypermarkets 
• convenience stores 
• pharmacies/health stores
• and others

Global Probiotic Drink Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.