Rainwear Market Size, Share, Growth, Trends, and Forecast, 2032

Rainwear Industry Prospective:

The global rainwear market size was evaluated at $2,800 million in 2023 and is slated to hit $7,300 million by the end of 2032 with a CAGR of nearly 11.23% between 2024 and 2032.  

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Rainwear Market: Overview

Rainwear is clothing that protects the wearer as well as their clothes from rain and mud. Rain jackets, rain boots, and raincoats are a few of the examples of rainwear products. The quality & longevity of rainwear depends on the material from which it is made. A slew of raw materials is used in the manufacture of rainwear including vinyl, nylon, and polyester.  

Key Insights

• As per the analysis shared by our research analyst, the global rainwear market is projected to expand annually at the annual growth rate of around 11.23% over the forecast timespan (2024-2032)
• In terms of revenue, the global rainwear market size was evaluated at nearly $2,800 million in 2023 and is expected to reach $7,300 million by 2032.
• The global rainwear market is anticipated to grow rapidly over the forecast timeline owing to swiftly changing climatic conditions and production of effective rainwear.
• In terms of product, the jackets segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the men segment is predicted to lead the segmental space in the upcoming years.
• Based on distribution channel, the offline segment is predicted to contribute majorly towards the global market share in the upcoming years.
• Region-wise, the Asia-Pacific rainwear industry is projected to register the fastest CAGR during the projected timespan.

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Rainwear Market: Growth Factors

A rapid increment in the recreational activities to spearhead the growth of the global market by 2032

A prominent increase in recreational activities such as running, jogging, hiking, and camping is anticipated to steer the growth of the global rainwear market. Swiftly changing climatic conditions and the production of effective rainwear will contribute majorly towards the expansion of the global market. An increase in the outdoor games post-COVID-19 pandemic along with the rise in the working populace will contribute majorly to the global market size.

Growing demand for protective clothing by individuals as it offers protection to them against dust, pollution, heat, and wind will drive the global market trends. With commuters in every nick & corner across the globe wearing rainwear, the market for rainwear is likely to expand leaps & bounds in the coming years

Rainwear Market: Restraints

Growing environment awareness and increase in raw component prices can hinder the global industry expansion over 2024-2032

Surging environmental awareness along with a rise in raw material costs can impede the expansion of the global rainwear industry. Moreover, the oilcloth material utilized for producing rainwear is heavy. However, an individual finds it difficult to wear the product and participate in outdoor events. This feature of the product can hinder the growth of the industry globally.

Rainwear Market: Opportunities

A rising millennial population along with their preference towards outdoor games to spur the global market expansion

Surging millennial populace and their inclination towards outdoor fun activities such as trekking and mountaineering will prop up the expansion of the global rainwear market. Apart from this, a rise in the per capita income along with changing life patterns will open a plethora of growth opportunities for the global market.

Rainwear Market: Challenges

Changing product prices can put a huge challenge towards the global industry expansion over forecast period

Oscillation in costs of rainwear along with fluctuating raw material prices can pose a huge challenge to the growth of the global rainwear industry.  

Rainwear Market: Segmentation

The global rainwear market is divided into product, end-user, distribution channel, and region.

In product terms, the rainwear market across the globe is segregated into jackets, suits, and pants segments. Furthermore, the jackets segment, which acquired nearly 45% of the global market earnings in 2023, is predicted to register the fastest annual rate of growth in the forecast timeline. The expansion of the segment in the next eight years can be due to rise in the demand for jackets by the youths and working professionals. In addition to this, the escalating use of rain jackets owing to introduction of new product designs along with their ease of availability will further steer the segmental surge.

On the basis of end-user, the global rainwear industry is segmented into men, kids, and women segments. Additionally, the men segment, which amassed a key share of the global industry in 2023, is forecast to lead the segment sphere in the next few years. The segmental growth from 2024 to 2032 can be due to rise in demand for the rainwear by men across the globe as most of them are working professionals.

Based on the distribution channel, the global rainwear market is sectored into offline and online segments. Moreover, the offline segment, which accumulated about 60% of the global market share in 2023, is predicted to make notable contributions towards the global market share over the assessment period. The growth of the segment in the coming years can be attributed to increase in the availability of the product in retail stores, hypermarkets, and supermarkets. Furthermore, a rise in the offering of discounts on the product in supermarkets leading to surge in the product sales will steer the segmental growth.

Rainwear Market: Report Scope

Rainwear Market: Regional Insights

North America is predicted to maintain the leading position in the global rainwear market in the ensuing years

North America, which accounted for nearly half of the global rainwear market proceeds in 2023, is expected to establish dominance in the global market even in the years ahead. In addition to this, the regional market expansion in the next couple of years can be due to flourishing textile sector in the countries such as the U.S. which has played a major role in influencing the expansion of the regional market. Furthermore, a steep increment in the use of rainwear in outdoor events such as football, motor biking, and hiking as well as winter sports events will steer the regional market surge.

Asia-Pacific rainwear industry is anticipated to register the fastest CAGR in the forecast timeline. The progress of the industry in the region can be attributed to a massive increment in the working populace in the countries such as India and China. An increase in participation in outdoor activities in Asian countries will further steer the industry expansion in the region. Presence of key manufacturers in these countries will steer the industry expansion in the region.

Key Developments

• In June 2023, Zeel Rainwear introduced a new campaign to demonstrate a product line of rainwear.
• In the second half of 2019, Basil unleashed fashionable & functional rainwear for cyclists. Such moves are projected to contribute majorly towards the global market proceeds.

Rainwear Market: Competitive Space

The global rainwear market profiles key players such as:

• Stutterheim
• Patagonia Inc.
• Arc’teryx(Amer Sports Corporation)
• NZ Seasonalwear Pvt Ltd
• Columbia Sportswear Company
• Marmot Mountain LLC
• The North Face (VF Outdoor LLC)
• Wildcraft India Private Limited
• Ducktail Rainwear
• Outdoor Research.

The global rainwear market is segmented as follows:

By Product

• Jackets
• Suits
• Pants

By End-User

• Men
• Kids
• Women

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa