Relaxation Beverages Market Size, Share, Growth Report 2032

Industry Prospective:

The global relaxation beverages market size was worth around USD 370 Million in 2022 and is predicted to grow to around USD 1300 Million by 2030 with a compound annual growth rate (CAGR) of roughly 15.21% between 2023 and 2030.

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The report analyzes the global relaxation beverages market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the relaxation beverages industry.

Relaxation Beverages Market: Overview

A relaxation beverage is a non-alcoholic drink that is specially formulated to facilitate relaxation and stress reduction. They are designed so that when consumers drink the beverage, they can achieve a sense of calmness in the mind and in the body. Relaxation beverages consist of ingredients that have soothing properties and typically contain a combination of natural ingredients such as herbs, botanicals, amino acids, vitamins, and minerals that have long been considered to have relaxation-promoting or inducing properties.

Some of the commonly used ingredients are chamomile, valerian root, passionflower, lavender, melatonin, L-theanine, and magnesium. The main purpose of relaxation drinks is to provide the consumer with some form of calmness without relying on alcoholic beverages which are known to be harmful in the long term. The industry deals with the production, marketing, distribution, and other economic aspects related to relaxation beverages.

Key Insights: 

• As per the analysis shared by our research analyst, the global relaxation beverages market is estimated to grow annually at a CAGR of around 15.21% over the forecast period (2023-2030)
• In terms of revenue, the global relaxation beverages market size was valued at around USD 0.37 billion in 2022 and is projected to reach USD 1.3 billion, by 2030.
• The relaxation beverages market is projected to grow at a significant rate due to the increasing stress level in the population
• Based on application segmentation, insomnia was predicted to show maximum market share in the year 2022
• Based on product segmentation, relaxation drinks was the leading product in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Relaxation Beverages Market: Growth Drivers

Increasing stress level in population to drive market growth

The global relaxation beverages market is projected to grow owing to the increasing stress level in the general population. There are several factors that can induce stress in humans. This includes social, political, environmental, personal, and professional reasons. A recent report published by The Recovery Village citing The American Institute of Stress claimed that nearly 33% of the population suffers from extreme forms of stress while 77% suffer from stress levels that impact their physical health.

In the US, nearly 50% of the population lives with some form of stress. Since the reasons surrounding this condition are numerous, every person on the planet is bound to experience a range of stress levels at some point in life. Most people resort to some form of stress-reducing activities including exercising and consuming relaxation beverages which are also promoted by healthcare agencies since they are not harmful, unlike alcoholic beverages.

Relaxation Beverages Market: Restraints

Limited scientific evidence to restrict market expansion

Although there are several brands and companies selling relaxation beverages with each brand confirming certain scientific evidence to back the marketing strategy, there is a limited study conducted independently to support the claims. Most of the companies operating in the commercial market sell their products purely on traditional beliefs and the perception of the common population about the most common ingredients. There is a growing range of consumers showcasing their doubts about the efficiency of such beverages.

Relaxation Beverages Market: Opportunities

E-commerce platforms to provide growth opportunities

The global relaxation beverages industry has not reached its true potential and there are several factors that are expected to help the market increase its sales volume during the forecast period. With the growing dominance of the e-commerce segment and online sales platforms including social media sites such as Instagram and Facebook, manufacturers and sellers can reach a larger consumer pool even targeting rural areas. Furthermore, the growing number of brands opting for the business-to-consumer (B2C) model of selling could also assist in better growth opportunities.

Relaxation Beverages Market: Challenges

Intense competition from traditional beverages to challenge market expansion

The global relaxation beverages industry is expected to face challenges in terms of intense competition from traditional beverages such as herbal teas, warm milk, and other home remedies. Conceptually, relaxation beverages contain the same key ingredients. However, they are also added with external products which leads to a certain level of skepticism in the consumer group and they would prefer opting for centuries-old methods of achieving calmness. It is a key factor that significantly impacts the adoption rate of relaxation beverages marketed by commercial brands.

Relaxation Beverages Market: Segmentation

The global relaxation beverages market is segmented based on application, product, and region.

Based on application, the global relaxation beverages market segments are anxiety, insomnia, and others. The industry registered the highest growth in the insomnia segment since most of the drinks are formulated to induce relaxing sleep cycles and also improve the quality of sleep. It helps in targeting difficulties that cause a person to stay awake. Melatonin, chamomile, and magnesium are commonly used ingredients.

The drug variant for such beverages is sleeping pills which are pharmaceutical products. They work by suppressing the central nervous system and hence are not recommended for long-time use. Reports suggest that people consuming 1 to 18 sleeping pills every year are over 3.5 times more at risk of death in the next 2.5 years of the follow-up period. Furthermore, the industry also witnessed significant growth in the anxiety segment since the drinks can promote a sense of calm.

Based on product, the relaxation beverages industry segments are relaxation shots, relaxation mixes, and relaxation drinks. In 2022, the highest CAGR was observed in the relaxation drinks segment. They are ready-to-drink beverages and do not require additional ingredients such as relaxation mixes or shots.

They are often sold in a single-server package and can be directly consumed without any hassle. Relaxation shots, on the other hand, are liquid formulations and are packaged in small bottles and contain higher concentrations of active ingredients. However, they are less commonly consumed. Mixes are formulations and require mixing with water or other kinds of beverage before consumption. Stress is known to reduce life expectancy by almost 2.8 years.

Recent Developments:

• In September 2020, PepsiCo, one of the world’s most popular soft beverage companies, announced the launch of a new range of drinks that will aid comfortable sleep in consumers. The new product range is called Driftwell and aims to target people who struggle with stress. It contains 10% of the daily value of magnesium and 200 milligrams of L-theanine. The cans weigh 7.5 ounces and is available only in one flavor
• In May 2021, PepsiCo announced the launch of Soulboost. It is a sparkling water beverage and is marketed to contain a splash of functional ingredients along with real juice. The line has two varieties with each one containing two flavors with 10 to 20 calories per drink. The first product is called Lift while the second one is named Ease

Relaxation Beverages Market: Report Scope

Relaxation Beverages Market: Regional Analysis

North America to register the highest growth

The global relaxation beverages market is projected to witness the highest growth in North America. This is mainly due to the high production rate of relaxation beverages in the US followed by Canada. Both countries have a well-formed and highly popular food & beverage (F&B) sector which consists of multiple regional and international companies offering innovative food and drinking items. Some of the key players in the global F&B sector are headquartered in the US. These companies invest a huge sum of resources in understanding the market and launching products influenced by trends and necessities.

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Furthermore, the high disposable income of the consumers allows them to spend on new and innovative products such as relaxation beverages. In addition to this, the US and Canadian economies spend heavily on the general healthy population. Stress remains a primary concern for healthcare and government agencies. Hence the promotion of relaxation beverages is at an all-time high which works in the favor of the regional agency.

Relaxation Beverages Market: Competitive Analysis

The global relaxation beverages market is led by players like:

• Just Chill
• Tranquini
• Neuro Drinks
• Marley Beverage Co.
• Mary Jane's Relaxing Soda
• Lavender Bloom
• Chill Gummies
• Slow Cow
• Koma Unwind
• ViB Relaxation Drink
• Purple Stuff
• Dream Water
• Vacation in a Bottle
• Malava Relaxation Drinks
• Melatonin Calm Sleep Drink
• Chillout
• GenoVive Calm
• Pure Bliss Beverage
• Root 9 Relaxation Drink
• Herbal Zap
• Zenify
• Tranquila Relaxation Shots
• Sol Relaxation Drinks
• Zen Water
• Dreamalixir

The global relaxation beverages market is segmented as follows:

By Application

• Anxiety
• Insomnia
• Others

By Product

• Relaxation Shots
• Relaxation Mixes
• Relaxation Drinks

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa