Rollable TV Market Size, Share, Trends, Growth and Forecast 2032

Rollable TV Industry Prospective:

The global Rollable TV market size was worth around USD 296.74 million in 2023 and is predicted to grow to around USD 4569.16 million by 2032 with a compound annual growth rate (CAGR) of roughly 35.5% between 2024 and 2032.         

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Rollable TV Market: Overview

A rollable TV is a form of television display with a flexible OLED (Organic Light Emitting Diode) panel that can be rolled up and down when not in use. This breakthrough technology enables a more adaptable and space-saving design than typical flat-screen TVs. When rolled up, the TV becomes concealed from view, imitating a huge cylindrical item or a piece of furniture, providing greater aesthetic versatility in interior design. Rollable TVs often have high-resolution displays and advanced capabilities seen in luxury television sets, delivering an immersive viewing experience while also allowing them to disappear when not in use.

The rollable TV market is driven by several factors including the rising disposable income of the population, technological advancements, rising product launches, favorable properties such as space-saving design and aesthetic flexibility and many others.

Key Insights

• As per the analysis shared by our research analyst, the global Rollable TV market is estimated to grow annually at a CAGR of around 35.5% over the forecast period (2024-2032).
• In terms of revenue, the global Rollable TV market size was valued at around USD 296.74 million in 2023 and is projected to reach USD 4569.16 million, by 2032.
• The rising investment by the key player and the growing disposable income of the population is expected to drive market growth during the forecast period.
• Based on the technology, the OLED segment is expected to capture the largest market share during the forecast period.
• Based on the screen size, the 52- 65 Inches segment is expected to grow at the highest CAGR during the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market over the projected period.

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Rollable TV Market: Growth Drivers

Increasing demand from affluent society drives market growth

The pricey rollable TV line provides customers with a solid option for changing their lifestyle, which may help them make a bold statement. Furthermore, it boasts exceptional image quality, resulting in an engaging experience in everything from sports to movies to gaming. While the industry is still in its infancy, numerous new additions will be made based on experience, which will aid in its growth.

For example, LG has only released a 65-inch rollable TV, but corporations are expected to provide higher sizes. All of these reasons are expected to boost the rollable TV market throughout the projected period.

Rollable TV Market: Restraints

High cost impeding market growth

The fact that rollable TVs are not entirely automated in the production process contributes to their high cost. It thus needs a real workforce. Making this kind of TV is difficult. Furthermore, it costs 99,999 GBP in the UK, which is almost 30% more than it does in Korea. At USD 99,999 it is around 13% more expensive in the US than it is in Korea. It is designed for high-end residential areas as well as retail and business sectors. Therefore, the high cost of rollable TV impedes the market revenue growth over the projected timeframe.

Rollable TV Market: Opportunities

Technology advancements offer a lucrative opportunity for market growth

The growing technological innovation is expected to offer a lucrative opportunity for the rollable TV market during the forecast period. For instance, in January 2023, Samsung Electronics presented its new Neo QLED, MICRO LED, and Samsung OLED lineups, as well as lifestyle items and accessories, ahead of CES® 2023. This year's list includes cutting-edge, creative items with an emphasis on increased connectivity and individualized user experiences.

Samsung's diverse range of offerings enables consumers to create their own personalized experiences with the devices they use every day, using more intuitive technologies than ever before. This year, Samsung takes a step forward in its never-ending quest to simplify consumers' daily lives by introducing seamless multi-device connectivity throughout its entire ecosystem via its smart home platform SmartThings.

Rollable TV Market: Challenges

Concerns over durability pose a major challenge to market expansion

Consumers should examine the endurance of flexible OLED screens as well as the rollability mechanisms. Rollable TVs' lifetime and reliability may be questioned, particularly given the frequency with which the display is rolled and unrolled. Screen deterioration, mechanical breakdowns, and wear and tear over time all have the potential to erode customer confidence and adoption.

Rollable TV Market: Segmentation

The global Rollable TV industry is segmented based on Technology, Screen Size and region.

Based on the technology, the global Rollable TV market is bifurcated into Quantum Dot LED, OLED, E-Paper Display and LED-backlit LCD. The OLED segment is expected to capture the largest market share during the forecast period. The segment expansion is owing to its favorable properties. LEDs are not as bright as OLEDs. OLEDs can have several conductive and emissive layers because their organic layers are far thinner than their equivalent inorganic crystal layers. Moreover, glass is needed to sustain LCDs and LEDs, yet glass absorbs some light. Glass is not necessary for OLEDs. Furthermore, unlike LCDs, OLEDs do not require backlighting. OLEDs produce light directly, while LCDs create pictures by selectively blocking portions of the backlight. OLEDs use a lot less power than LCDs as they don't need backlighting, which takes up the majority of an LCD's electricity. Thus, this property is expected to drive the segment expansion.

Based on the screen size, the global Rollable TV industry is segmented into Below 52 inches, 52- 65 Inches and Above 65 inches. The 52- 65 Inches segment is expected to grow at the highest CAGR during the forecast period owing to the increasing product launch.

Rollable TV Market: Report Scope

Regional Analysis

The Asia Pacific is expected to dominate the market over the projected period

The Asia Pacific is expected to dominate the market over the projected period. The regional market growth is attributed to the growing consumer electronics industry, especially in the nation like India and China. For instance, India intends to produce $300 billion worth of electronics by 2026, according to the Ministry of Electronics and IT's "A call to action for broadening and deepening electronics manufacturing" study. Additionally, the paper emphasizes several categories designed to significantly contribute to this goal, such as contributions from India's exports of electronic goods. The report presents the necessary short- and long-term measures to accomplish the intended goal, therefore demonstrating an execution plan.

Moreover, the increasing initiatives by the key players are expected to drive the market growth. In April 2022, Samsung Display intends to introduce a new product that may take on LG as a rival. The company is developing the next generation of QD-OLED panels and intends to switch from using two glass substrates to one that can roll in the future. The business will soon introduce its rollable TV, which should be less expensive than the rollable TV offered by rival LG. Thus, this is expected to propel the market growth in the region.

Rollable TV Market: Competitive Analysis

The global Rollable TV market is dominated by players like:

• LG Electronics
• Samsung Electronics Co. Ltd.
• AU Optronics Corp.
• Sharp Corp. (Foxconn)
• Visionox Corporation
• BOE Technology Group Co. Ltd.
• E. I. Du Pont De Nemours and Company
• Ink Holdings Inc.
• Japan Display Inc.
• Corning Incorporated
• Innolux Corp.

The Global Rollable TV market is segmented as follows:

By Technology

• Quantum Dot LED
• OLED
• E-Paper Display
• LED-backlit LCD

By Screen Size

• Below 52 inches
• 52- 65 Inches
• Above 65 inches

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa