Rose Wine Market Size, Share, Analysis, Trends, Growth, 2032

Rose Wine Industry Prospective:

The global rose wine market size was worth around USD 3,214.58 million in 2023 and is predicted to grow to around USD 5,204.71 million by 2032 with a compound annual growth rate (CAGR) of roughly 5.50% between 2024 and 2032.

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Rose Wine Market: Overview

Rose is a type of wine just like more commonly known red or white wine. Rose may be confused with red wine however there are significant differences between the two types of wine. The difference lies in the grape skin and fermentation time which is generally shorter during the production of rose wine. Although native to France, Rose has become extremely popular in other parts of the world as the food & beverages industry is witnessing diversification and expansion. Rose wine can be made using a variety of grapes. However, the most common red wine grapes used to produce rose wine are pinot noir, cinsault, carignan, grenache, and syrah. The three major ways to produce rose wine are blending saignée and skin contact.

Each method has specific applications. For instance, in products where rose is the primary product, the skin contact method is most viable. The Saignée method is so called because of the involvement of the French Bleeding process used for producing rose wine. The flavor or the aromas of the rose wine may differ since they depend on the specific type of grapes used during the production process. Studies indicate that moderate consumption of rose can have several positive health benefits including prevention of obesity and increase in the levels of good cholesterol.

Key Insights:

• As per the analysis shared by our research analyst, the global rose wine market is estimated to grow annually at a CAGR of around 5.50% over the forecast period (2024-2032)
• In terms of revenue, the global rose wine market size was valued at around USD 3214.58 million in 2023 and is projected to reach USD 5,204.71 million, by 2032.
• The market is projected to grow at a significant rate due to the rising expansion of the wine industry
• Based on type segmentation, sparkling wine was predicted to show maximum market share in the year 2023
• Based on body type segmentation, full-bodied was the leading segment in 2023
• On the basis of region, Europe was the leading revenue generator in 2023

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Rose Wine Market: Growth Drivers

Rising expansion of the wine industry will drive the market growth rate

The global rose wine market is expected to grow owing to the increasing globalization observed in the wine-making and retailing sector. Wine and its several varieties have enjoyed global acceptance for centuries. Although the beverage form was earlier native to European countries, rose wine has become highly popular across the globe. The rising number of new product launches and the expansion of existing brands in new markets will prove beneficial for the rose wine industry as the consumer base is expected to grow. In March 2022, popular Hollywood actress Reese Witherspoon announced the launch of a new brand of rose wine under the brand name The Editor's Collection Rosé Sonoma County wine. The new launch is influenced by the book club owned by the actress that enjoys massive popularity among book enthusiasts.

In June 2023, Pernod Ricard USA, a popular liqueur company, announced the launch of Sainte Marguerite en Provence rosé wines in the US region. The brand is famous for producing top-quality rose wine with grapes cultivated in a vineyard owned by Sainte Marguerite en Provence which is spread across 200 hectares. In May 2020, Concha y Toro UK launched two new rose wines specially for consumers preferring lighter wine types. The new launches are associated with the brands Cono Sur and Trivento. Such expansions directly impact the consumer segment groups by creating more products that attract new and old buyers.

Growing efforts by regional governments to promote the wine industry will generate high revenue

The wine industry is one of the leading revenue generators for several economies. This has led to the regional governments undertaking new projects and initiatives that promote the wine industry thus creating growth scope for the global rose wine market. For instance, in June 2023, the European Union introduced new measures to help winemakers in the country deal with the imbalances that exist in the sector. The Member states can now include crisis distillation that will be helpful in removing excess wine from the market.

Rose Wine Market: Restraints

Serious health impact of unregulated consumption of rose wine may restraint market expansion

The global industry for rose wine is likely to be impacted by the concerns over the negative health implications of excessive or unregulated consumption of rose wine. Chronic consumption is often associated with conditions such as cancer or liver cirrhosis. While regular consumption within prescribed limits may not be harmful, consumers may become addicted to the beverage over time.

Moderate consumption allows only one glass of wine for women per day and two wine servings for men per day. As of 2016, as per reports by the World Health Organization (WHO), more than 283 million people globally were addicted to alcohol.

Rose Wine Market: Opportunities

Rising rate of international travel generates higher growth opportunities for the market players

The global rose wine market is benefitting from the growing rate of tourism worldwide. The COVID-19 travel restrictions are now completely lifted. Since 2021, there has been a steady rise in the number of people traveling domestically or internationally for various purposes including leisure or business. The wine sector has been highly influenced by this change as people have become more open to exploring the food and living ways of people across cultures.

In 2023, more than 650 million people traveled to Europe from other parts of the world. Official research suggests that over 50% of the world population is willing to embrace other cultural norms including style and fashion. The inauguration of new food & beverage units offering cuisines from other parts of the world has further benefited the rose wine sector. For instance, Middle Eastern countries are currently witnessing a surge in the number of international-scale restaurants and other forms of food units as the regions have become popular tourist destinations.

Increasing launch of new wine-making machines and processes will be helpful in the coming years

The global rose wine market will be further propelled by the rising launch of new wine-making solutions that not only optimize the production process but also help winemakers improve the quality of the final product. For instance, WiseShape, a Portugal-based player in the wine industry, manufactures eco-friendly concrete tanks used for wine fermentation, aging, and storage. These tanks use 100% recyclable materials and are made using advanced engineering processes. 

Rose Wine Market: Challenges

Changing prices of raw materials are crucial challenge to overcome

The global rose wine industry is likely to be challenged by the growing prices of raw materials. Factors such as economic volatility, changes in climate, and disruptions in the supply chain have led to a steady rise in prices associated with raw material procurement. Market players have to ensure profitable business in such times which may become a challenge for the industry players in the long run.

Rose Wine Market: Segmentation

The global rose wine market is segmented based on type, product, body type, mode of sales, and region.

Based on type, the global market segments are fortified wine & vermouth, sparkling wine, and still wine. In 2023, the demand for sparkling wine was the highest. This variant has become popular as a wine product available throughout the year. The growing rate of wine tourism globally is likely to help in the segmental growth during the forecast period. As per market research, the wine industry in France generates more than €6.4 billion in taxes.

Based on product, the global market is divided into grenache, merlot, pinot noir, and Malbec.

Based on body type, the global rose wine industry is segmented into full-bodies, medium-bodies, and light-bodied. In 2023, the demand was highest for full-bodied rose wine. The culture of gifting wine bottles during festivals helps in increasing seasonal revenue in the global wine industry. The demand for light-bodied rose wine is increasing which has led to a rise in production and sale of wine with lighter notes. The average range of alcohol content in rose wine is around 11% to 14% depending on the brand.

Based on mode of sales, the global market is divided into convenience stores, wine retailers, and e-commerce.

Rose Wine Market: Report Scope

Rose Wine Market: Regional Analysis

Europe to continue holding the highest market share during the forecast period

The global rose wine market will be dominated by Europe during the projection period. The reason for the higher regional growth rate is the historic presence of the wine industry in European countries. As per research, the earliest presence of wine can be traced to countries such as Italy, Persia, and Georgia. Over the years, the beverage wine has undergone several changes including commercialization and globalization. However, at current times also, Europe continues to lead the way in terms of wine production and sales. As per the European Commission (EC), over 16 billion liters of wine were sold in 2022 in Europe alone. Italy is the world’s largest wine producer. The region boasts of vineyards that extend over multiple hectares of land. The country is home to over 130 wine producers. A primary influential factor that helps the country maintain its dominance is the presence of an extensive range of indigenous grapevines.

Additionally, other regions such as Spain and Portugal are also essential regional market drivers. The growing rate of international food tourism and expansion policies adopted by regional players to enter new markets have aided the region in maintaining a high growth rate. North America is a leading revenue generator. The US and Canadian populations are avid consumers of rose wine.

Rose Wine Market: Competitive Analysis

The global rose wine market is led by players like:

• Sacha Lichine
• Domaine de la Sanglière
• Jean-Luc Colombo
• Domaine de la Mordorée
• Château la Tour de l'Évêque
• Gérard Bertrand
• Domaine Tempier
• Château Minuty
• Miraval
• Mas de Cadenet
• Château d'Esclans
• Château Sainte Roseline
• Whispering Angel
• Château de Pibarnon
• Domaines Ott.

The global rose wine market is segmented as follows:

By Type

• Fortified Wine & Vermouth
• Sparkling Wine
• Still Wine

By Product

• Grenache
• Merlot
• Pinot Noir
• Malbec

By Body Type

• Full-Bodied
• Medium-Bodied
• Light-Bodied

By Mode of Sales

• Convenience Stores
• Wine Retailers
• E-commerce

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa