Rotogravure Printing Machine Market Size, Share, Growth Report 2032

Rotogravure Printing Machine Market Size

The global rotogravure printing machine market was worth around $870.6 million in 2021 and is estimated to grow to about $1120 million by 2028, with a compound annual growth rate (CAGR) of approximately 3.3% over the forecast period. The report analyzes the market’s drivers, opportunities, and the effect they have on the demands during the projection period.

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Rotogravure Printing Machine Market: Overview

The rotogravure printing machine is a high-speed intaglio system, particularly used for printing the packaging content of the products. The intaglio printing process is executed with the help of engraved rotating cylinders. This printing machine is ideally used for printing purposes on packaging stuff like soap wrappers, confectionery wrappers, polythene packets, food pouches, and other packaging materials. These machines can effectively be used in printing high-volume posters, greeting cards, magazines, and other advertisement banners. Such machines can be categorized into different categories on the basis of drying sources like thermal fluid, electrical, and gas sources. Moreover, these machines make use of a wide number of ink types for printing like radiation ink, water-ink, and solvent ink.

COVID-19 Impact:

The outbreak of the Covid-19 pandemic is likely to discourage the growth of the global rotogravure printing machine market due to the worldwide lockdowns and low demand from packaging industries. The closing of all the production units globally hampered the growth trajectory of the market. The pandemic also affected the sales of different domestic and industrial items, which pose a negative impact on the sale and purchase of rotogravure printing machines. However, the post-pandemic landscape is likely to take an exponential uptick in growth in the forthcoming years due to the speedy recovery seen in different end-user sectors globally. Also, the upliftment of the global lockdowns will further contribute to the growth of the market.

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Rotogravure Printing Machine Market: Growth Drivers

A surge in consumption of packed food & beverages will drive market growth

There is a growing trend among consumers all across the globe to consume flavored and packed food and beverages, which has significantly led to the spike in demand for the rotogravure printing machine. However, the fast-paced and hectic lifestyle of people is further inducing customers to incline toward the package products. The growing number of supermarkets and hypermarkets is inducing more sales of packaged foods and beverages globally. The low operation cost, high image quality, less labor involvement, and high speed are some of the key advantages of such a printing machine which will further complement the growth prospects. The growing requirement for product advertisement is another primary reason augmenting the demand for the product and thereby increasing the market volume and size. Also, the growing awareness among retailers regarding brand loyalty and positioning in the market is likely to further increase the demand for machines because of intensive marketing campaigns adopted by these retailers.

Rotogravure Printing Machine Market: Restraints

The high cost of machines is likely to restrain the growth of the global market.

The rotogravure printing machine is quite expensive when compared to the other ones, which is likely to hamper the growth of the global rotogravure printing machine market. Due to its high price, many end-users adopt cheaper alternatives available in the market.

Rotogravure Printing Machine Market: Opportunities

New product launches create lucrative growth opportunities in the global market.

The growing sustainability and advanced productivity in the field of rotogravure printing led to the innovation of technologically advanced printing machines. Therefore, different companies are coming up with innovative printing machines to overcome the underlying challenges and drawbacks of traditional machines. This advanced machine can be easily employed for different applications like printing on foil papers, cardboards, etc. These technologically advanced machines are also used in the photography and fine art sector owing to their high-density range.

Rotogravure Printing Machine Market: Challenges

The lack of skilled professionals is a huge challenge in the global market

Technologically advanced machines require skilled laborers to operate them efficiently. But the lack of such professional and skilled laborers is a huge challenge in the global market.

Rotogravure Printing Machine Market: Segmentation

The global rotogravure printing machine market can be segmented into ink type, application, drying source, and region.

By ink type, the market can be segmented into radiation ink, solvent-based ink, and water ink. By application, the market can be segmented into consumer goods, pharmaceuticals, food & beverages, and others.

By drying sources, the market can be segmented into thermal fluid, electrical, and gas.

Rotogravure Printing Machine Market: Report Scope

Recent Developments

Bobst in September 2019 introduced a new rotogravure printing machine NOVA RS 5003. It also utilizes a twin flow dryers technology for facilitating fast printing by accruing high energy savings and reduced noise. This printing machine utilizes water or solvent-based ink for printing different flexible packaging materials. 

Rotogravure Printing Machine Market: Regional Landscape

Europe to hold the largest share in the global market.

Europe is a leading region in the global rotogravure printing machine market due to the growing consumption of packed food items in the region. Furthermore, the transforming lifestyle is also inducing consumers to adopt packed food and beverages. Also, the presence of prominent market leaders in the region is another crucial reason for complementing the growth of the regional market in the forthcoming years.

Rotogravure Printing Machine Market: Competitive Landscape

Some of the significant players in the global rotogravure printing machine market include Jiangyin Lida Printing & Packaging Machinery Co. Ltd, Weijin Machinery Industry Co. Ltd, Fuji Kikai Kogyo Co Ltd, HYPLAS MACHINERY CO LTD, Pelican Rotoflex Pvt Ltd., Hsing Wei Machine Industry CO.LTD, Shaanxi Beiren Printing Machinery Co., Ltd., Uteco Converting SpA, KKA Gmbh, Windmoeller & Hoelscher Corporation, Bobst Group SA., and J M Heaford Ltd.

The global rotogravure printing machine market is segmented as follows:

By Drying source

• Gas
• Electrical
• Thermal fluid

By Application

• Food & beverage
• Pharmaceutical
• Consumer goods

By Ink Type

• Water ink
• Solvent-based ink
• Radiation ink

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa