Sales Coaching Software Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Sales Coaching Software Industry Prospective:

The global sales coaching software market size was worth around USD 52.96 billion in 2023 and is predicted to grow to around USD 96.98 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.20% between 2024 and 2032.

Request Free Sample

Sales Coaching Software Market: Overview

Sales coaching software is an information technology (IT) solution used to improve the performance of sales personnel in a company. The tool allows business management, including managers and directors, to conduct specially programmed coaching sessions for sales representatives. Furthermore, sales coaching software technology has grown over the years to provide more comprehensive solutions. For instance, they allow managers to note and provide feedback to individual sales representatives in a measurable way. Depending on the software, certain applications eliminate the need to create and maintain separate video recordings or spreadsheets containing sales performance-related information. These applications integrate all aspects of sales jobs including recognizing positive returns in real-time and conducting 1:1 coaching sessions as well as group training sessions. The increasing focus on talent retention and development across companies is expected to drive the demand for sales coaching software during the projection period. However, implementing and maintaining these programs can be expensive, leading to a limited adoption rate. The rise in international partnerships and collaborations along with the integration of Artificial Intelligence (AI) and sales coaching software may create more expansion opportunities.

Key Insights:

• As per the analysis shared by our research analyst, the global sales coaching software market is estimated to grow annually at a CAGR of around 6.20% over the forecast period (2024-2032)
• In terms of revenue, the global sales coaching software market size was valued at around USD 52.96 billion in 2023 and is projected to reach USD 96.98 billion, by 2032.
• The sales coaching software market is projected to grow at a significant rate due to the rising focus on talent retention and training
• Based on the end-user, the large enterprises segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the type, the cloud-based segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period

Request Free Sample

Sales Coaching Software Market: Growth Drivers

Rising focus on talent retention and training will promote the market growth rate

The global sales coaching software market is expected to grow due to the growing focus on retaining current talent across the globe. Companies are increasingly seeking solutions that can help generate and maintain employee trust or loyalty. The cost of training new employees and integrating them into a company is considerably high, especially at present times. Businesses across the globe are cost-cutting, using several ways to improve final profits. One of the major ways in which companies can reduce year-on-year expenses is by investing in the training and development of existing employees. According to market research, more than 55.01% of employees globally emphasize the need to have access to additional programs for improvements in overall performance. Additionally, over 50% of the companies recognize that there is a significant skill gap in their organization. Over 75% of employees would prefer to stay at a firm if it regularly provided them with more training and improvement opportunities. These statistics reflect the reasons for companies investing in retaining the current talent pool instead of investing in new employees.

Developing platforms that deliver game-based learning and coaching could attract more buyers

Sales coaching software must continue to evolve with time. Developing a friendly user interface with game-based learning programs can help deliver more efficient results. Sales coaching software should be engaging to sustain employee attention. Additionally, it is recommended to develop micro-learning programs instead of lengthy sessions since such programs have proven to be more effective in delivering the message. The rising development of mobile-based coaching applications that allow employees to access the services from anywhere with an internet connection will promote higher revenue in the sales coaching software market.

Sales Coaching Software Market: Restraints

Cost constraints related to the integration and use of coaching applications will limit the industry’s growth rate

The global sales coaching software industry is projected to be restricted due to cost constraints. These applications are expensive. The cost is related to the development of large content required for training and mentoring employees. Additionally, the use of advanced systems such as machine learning, real-time data analysis, and AI further leads to an increase in overall expenditure. As companies focus on reducing business expenses, implementing sales coaching software may prove one of the most significant parts of overall business expenses.

Sales Coaching Software Market: Opportunities

Customized and AI-backed software solutions to generate more expansion possibilities

The global sales coaching software market players can benefit by investing in developing customized solutions depending on company needs. Business expectations from employees change depending on industry, sectors, and the target audience. Developing versatile yet customized solutions can help sales coaching software developers reach a broader group of audience. Moreover, the growing investments in developing AI-backed applications will provide momentum to the market’s growth trends. In June 2024, Outreach, the one-of-its-kind and first  Sales Execution Platform built specially for intelligent revenue workflows, announced the launch of its new functionalities. The new features include messaging strategies, prospecting activities, and meeting management. These systems are driven using Artificial Intelligence. In May 2024, ValueSelling Associates, Inc. announced the launch of the first value-based AI coaching application called ValueCoach AI™. The tool is developed to meet the specific needs of businesses and provide coherent integration of different technologies along with the coaching software.

Sales Coaching Software Market: Challenges

Lack of training skills among coaches and difficulty in integrating new programs with legacy systems may challenge the market expansion rate

The success of the solutions in the global sales coaching software industry depends on the quality of coaching sessions. If the mentor lacks coaching skills, solely depending on the program may not be enough. The significant lack of quality coaches globally is a major cause of concern for market leaders. In addition to this, companies working with traditional IT infrastructure may find it challenging to incorporate modern sales coaching software with legacy systems. These factors are some of the most critical points that limit the market expansion rate.

Sales Coaching Software Market: Segmentation

The global sales coaching software market is segmented based on end-user, type, and region.

Based on the end-user, the global market segments are small & medium enterprises (SMEs) and large enterprises. In 2023, the highest demand for sales coaching software was observed in the large enterprises segment. These companies are financially equipped to invest in modern tools. Moreover, since they generally work with a large number of employees, using software solutions for training and coaching is more cost-effective. A large number of employees can be trained with a single application, thus saving time and other resources. According to market research, training expenditure in companies with over 10,000 employees was around USD 16.05 million in 2023.

Based on the type, the global market segments are web-based and cloud-based. In 2023, the highest demand was observed in the cloud-based segment. These solutions limit the need for service users to invest in large-scale IT infrastructure. Development and management of sales coaching software are taken care of by software providers. Moreover, cloud-based solutions offer scalability and higher versatility. According to the latest findings, more than 94.01% of companies worldwide are using cloud technology.

Sales Coaching Software Market: Report Scope

Sales Coaching Software Market: Regional Analysis

North America to be led by the US during the projection period

The global sales coaching software market is expected to be led by North America during the forecast period. The United States will be the leading revenue generator with control over the majority part of the regional market share. Several US-based sales coaching software have found customers domestically as well as in the international market. The regional dominance is led by the leveraging of AI by several domestic companies. For instance, in June 2024, leading US Revenue Intelligence company Gong announced the launch of several new features in its AI Smart Trackers concept capture technology, which is the industry’s first-of-its-kind solution. The users can leverage the technology to train employees, ultimately resulting in automated and more efficient sales execution.

Europe is expected to deliver optimal results in the sales coaching software industry over the forecast period. The growing regional demand for employee retention is driving the use of sales coaching software. Labor laws in European nations mostly favor the employees. Companies are provided tax incentives and other benefits if they invest in training current employees. In May 2024, German company CoachHub launched its AI Coaching Companion using its proprietary AIMY™ technology. The app will allow coaches to connect with AI companions 24*7.

Sales Coaching Software Market: Competitive Analysis

The global sales coaching software market is led by players like:

• Ambition
• Salesforce
• Refract
• SalesLoft
• Showpad
• Outreach
• Brainshark
• Chorus.ai
• Gong
• LevelEleven
• Mindtickle
• ExecVision
• Highspot
• Lessonly
• Allego.

The global sales coaching software market is segmented as follows:

By End-User

•  Small & Medium Enterprises (SMEs)
•  Large Enterprises

By Type

• Web-Based
• Cloud-Based

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa