Sales Intelligence Market Size, Share, Trends, Industry Analysis & Growth 2032

Sales Intelligence Market Insights

According to the report published by Zion Market Research, the global Sales Intelligence Market size was valued at USD 3.25 Billion in 2023 and is predicted to reach USD 8.50 Billion by the end of 2032. The market is expected to grow with a CAGR of 11.26% during the forecast period. The report analyzes the global Sales Intelligence Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Sales Intelligence industry.

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Global Sales Intelligence Market: Overview

Sales intelligence is generally the insights and information that the company can have about its future buyers. It comes in the form of data and can support the business to speed up the sales cycle and make more sales. The sales intelligence software adds sense to the raw data making it easy to understand and enables to keep up with all the information that is required.

Global Sales Intelligence Market: Growth Factors

The global sales intelligence market is growing at a substantial rate. Major factors such as growing use of sales intelligence to identify sales opportunities, increase in adoption of the software from consumer goods & retail sector, and rise in necessity for data management are augmenting the growth of the global market. Further sales intelligence offers several benefits to the marketing and sales team of the organization by providing the required data in an easily understandable manner. In addition to this, accelerated sales cycle, visibility of customer intent, faster & more predictable prospecting, easier customer identification, and better & more accurate data are the benefits of sales intelligence.

It also allows generating sales & marketing leads, setting up sales trigger alerts, enrich & clean existing customer data, personalize sales strategy, and conduct market research & gain insights. All such factors have resulted in rise in demand for sales intelligence which in turn is fostering the growth of the global sales intelligence market. Moreover, growing use of the software from the private & government sector to enhance the sales & brand value and growing necessity to boost customer targeting using the software are also majorly contributing to the growth of the global market.

Furthermore, the integration of machine learning and artificial intelligence with the existing sales intelligence software may provide numerous opportunities for the growth of the global sales intelligence market over the forecast period. However, a lack of awareness regarding the software and its benefits may restrain the growth of the global sales intelligence market.

The outbreak of the Covid-19 has led to several uncertainties and created numerous challenges for the sales intelligence market. The halt in the operations during the pandemic led to decrease in the sales of the companies and hampered the growth. Most of the industries accelerated their automation process and underwent digital transformation to stabilize the business and recover from the loss caused by the outbreak of the virus. Organizations adopted sales intelligence software to accelerate sales cycles and improve brand value. Thus, an increase in the demand for sales intelligence was registered and is expected to grow during the forecast period.

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Global Sales Intelligence Market: Segmentation

The global sales intelligence market is categorized based on component, organization size, deployment mode, application, vertical, and region.

Based on the component, the global sales intelligence market is split into services and software.

The organization size segment comprises SMEs and large enterprises. Based on the deployment mode, the global market is bifurcated into cloud and on-premises.

The application sector constitutes analytics & reporting, data management, lead management, and others.

Based on the vertical, the market is divided into BFSI, manufacturing, healthcare & life sciences, media & entertainment, IT & telecom, consumer goods & retail, and others.

Sales Intelligence Market: Report Scope

Global Sales Intelligence Market: Regional Analysis

North America is expected to generate the largest share in the global sales intelligence market during the forecast period. The presence of sales intelligence vendors on a large scale, adoption of technology across different verticals at a rapid rate, and increase in use of sales intelligence for data management are some of the prime factors that are fueling the growth of the market in this region. Asia Pacific is anticipated to emerge as the fastest-growing region over the forecast period. This is attributed to the rise in adoption of sales intelligence software from SMEs and the growing integration of AI-based technology with the software.

Global Sales Intelligence Market: Competitive Analysis

Some of the major players that are operating in the global sales intelligence market include:

• Demandbase
• Oracle
• LinkedIn
• Dun & Bradstreet
• DiscoverOrg
• Infogroup
• LeadGenius
• HG Insights
• Clearbit
• InsideView, among others.

The Global Sales Intelligence Market is segmented as follows:

By component 

• services
• software

By organization size 

• SMEs
• large enterprises

By deployment mode 

• cloud 
• on-premises

By application 

• analytics & reporting
• data management
• lead management
• and others

By vertical 

• BFSI 
• manufacturing 
• healthcare & life sciences
• media & entertainment
• IT & telecom
• consumer goods & retail
• and others

Global Sales Intelligence Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.