Smart Baby Monitor Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Smart Baby Monitor Industry Prospective:

The global smart baby monitor market size was worth around USD 1,476.56 million in 2023 and is predicted to grow to around USD 2,722.91 million by 2032 with a compound annual growth rate (CAGR) of roughly 7.95% between 2024 and 2032.

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Smart Baby Monitor Market: Overview

A smart baby monitor is a next-generation baby monitoring device equipped with intelligent features. Smart baby monitors are considered the new method of babysitting as the devices can be connected to smartphones and other digital tools to track and monitor baby’s movement throughout the day.

Smart baby monitors are different from traditional monitors since the former also allow access to more critical information, such as the baby's heart rate, breathing patterns, and skin temperature, which are critical to the overall health of a baby. Modern intelligent baby monitors allow guardians and parents to not only hear a child from a distant region but also talk and watch over babies from anywhere.

During the forecast period, the demand for smart baby monitors is expected to witness high growth due to the increasing number of babies worldwide.

In addition to this, parents are more concerned about their children's safety due to the increasing rate of crimes against children. The smart baby monitor industry will, however, register certain growth limitations due to the high cost of the devices and competition from alternate ways of babysitting.

Key Insights:

• As per the analysis shared by our research analyst, the global smart baby monitor market is estimated to grow annually at a CAGR of around 7.95% over the forecast period (2024-2032)
• In terms of revenue, the global smart baby monitor market size was valued at around USD 1,476.56 million in 2023 and is projected to reach USD 2,722.91 million by 2032.
• The smart baby monitor market is projected to grow at a significant rate due to the rising birth rate and increasing baby adoption worldwide.
• Based on the product type, the smartphone/app-enabled monitors segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the technology, the video monitoring segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Smart Baby Monitor Market: Growth Drivers

Rising birth rate and increasing baby adoption worldwide to generate more demand market rate

The global smart baby monitor market is expected to witness high growth due to the increasing number of birth rates worldwide. According to official records, more than 130 million babies were born in 2023 globally. Certain countries have higher birth rates compared to other nations. However, the general trend indicated an increase in the number of births worldwide.

In addition to this, market research also indicates an increase in child adoption trends since a growing number of the population worldwide prefers to provide a loving home to abandoned or orphaned children. Destigmatization of prejudices against adoptive children and parents has helped the adoption statistics record better numbers in the last few years. The US, for instance, records nearly 140,000 adoptions every year, according to market analysis.

Similarly, other countries are showing positive signs of children finding forever homes with couples or single parents. These numbers indicate a growing market for smart baby monitors in the coming years.

Growing criminal activities against children to encourage parents to adopt intelligent baby monitoring devices

Crimes against children and infants are growing every year around the globe. According to Save the Children, the number of serious violations against children living in conflicted regions reached the highest level in 2023, with over 31,000 reported cases.

Moreover, children's safety in their own homes has been under serious discussion worldwide, especially in terms of the sexual or physical exploitation of children of all genders.

Furthermore, criminal activities in general, including home invasions, robberies, and others, have also created a demand for novel solutions that can assist parents in improving children's safety. Solutions available in the global smart baby monitor industry expect more revenue under these circumstances.

Smart Baby Monitor Market: Restraints

Competition from alternate solutions to limit market expansion rate according to research

The global smart baby monitor industry is expected to be restricted due to the high competition the market faces from alternate solutions. For instance, traditional baby monitors are still widely prevalent as they are more cost-effective. In addition, the rising product innovation in traditional baby monitors is further helping the competition grow.

Furthermore, baby monitors do not enjoy high popularity in certain parts of the world, especially remote regions of emerging economies, due to cost constraints, living style, and lack of awareness.

Smart Baby Monitor Market: Opportunities

Rising innovation rate in the industry to generate market growth possibilities

The global smart baby monitor market is expected to generate growth opportunities due to the increasing introduction of new features in the solutions available in the industry.

For instance, in October 2024, Royal Philips, a leading health technology company, announced the launch of the Philips Avent Premium Connected Baby Monitor. The device is equipped with the company’s proprietary SenseIQ sleep, cry-detection & translation, and breathing-tracking technologies. Parents can view their baby using the parent unit,  baby unit camera, and Philips Avent Baby Monitor mobile application. The  SenseIQ tracking technology is used for evaluating millions of pixels per second and translating the child’s chest motion into sleep status.

In September 2024, Jartoo, a highly innovative company offering smart solutions for home, launched  2K Video Baby Monitor technology with cutting-edge features. The camera offers Ultra HD 2K definition and is coupled with a 5.5" In-Plane Switching (IPS) display screen for better viewing.

Furthermore, the company has used natural color calibration technology, which allows accurate representation of skin color and background, promoting exceptional precision.

Smart Baby Monitor Market: Challenges

Cost constraints act as the most significant barriers against growth for the market players

The global smart baby monitor industry is expected to be challenged by the high cost of the devices compared to more cost-efficient alternatives. The average cost of a smart baby monitor with video features can be around USD 100 or more. Global economic volatility and changing consumer preferences will further affect the final revenue in the industry. Other issues include concerns over cyber-attacks and digital privacy.

Smart Baby Monitor Market: Report Scope

Smart Baby Monitor Market: Segmentation

The global smart baby monitor market is segmented based on product type, connectivity, technology, distribution channel, and region.

Based on the product type, the global market segments are wearable monitors, smartphone/app-enabled monitors, and standalone monitors. In 2023, the highest growth was listed in the smartphone/app-enabled monitors segment. It is projected to grow at a CAGR of more than 10.01% during the projection period. The expanding use of smartphones and tablets, in addition to growing comfort with mobile-based applications, is fueling the segmental revenue.

Based on the connectivity, the global market segments are wired and wireless.

Based on the technology, the global smart baby monitor industry is divided into video monitoring and audio monitoring. In 2023, the highest return was listed in the video monitoring segment, which held control over 75%, according to industry research. Video-based monitoring allows parents better access to information related to their babies.

Furthermore, rising innovation in video-based smart baby monitors will create higher growth opportunities in the future. Audio monitoring is expected to deliver slow but steady growth.

Based on the distribution channels, the global market segments are offline and online.

Smart Baby Monitor Market: Regional Analysis

North America to dominate the market during the forecast period

The global smart baby monitor market is projected to witness the highest growth in North America. During the forecast period, the region will register around 11%. The regional market expansion is delivered by the growing adoption of advanced technology in the region in the form of smartphones and other mobile devices. The US is expected to lead the regional market growth rate with the rising number of births in the country.

Furthermore, awareness related to child safety in the North American market is growing, resulting in demand for safety devices such as baby monitors. In August 2023, Masimo, an American medical technology company, announced the full US launch of its Stork smart home baby monitoring system. The products are available in Camera, Vitals, and Vitals+ combinations and can be purchased online.

Europe is a thriving market, according to market analysis. Germany, France, Spain, Italy, and others will fuel the regional market growth rate. Higher purchasing power of the European population, along with a greater emphasis on child safety and security, are contributing to Europe’s steady growth rate.

Furthermore, technological advancements in baby monitoring systems, as well as higher comfort of the regional population with advanced solutions, will create regional revenue.

Smart Baby Monitor Market: Competitive Analysis

The global smart baby monitor market is led by players like:

• Motorola
• Nanit
• Angelcare
• Miku
• Philips Avent
• Owlet
• Lollipop
• Momcozy
• CuboAi
• Babysense
• Infant Optics
• HelloBaby
• VTech
• Eufy
• LeapFrog

The global smart baby monitor market is segmented as follows:

By Product Type

• Wearable Monitors
• Smartphone/App-enabled Monitors
• Standalone Monitors

By Connectivity

• Wire
• Wireless

By Technology

• Video Monitoring
• Audio Monitoring

By Distribution

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa