Social TV Market Size, Share, Trends, Growth 2032

Social TV Industry Perspective:

According to the report published by Zion Market Research, the global Social TV Market size was valued at USD 4.01 Billion in 2023 and is predicted to reach USD 7.31 Billion by the end of 2032. The market is expected to grow with a CAGR of 6.90% during the forecast period.

The report analyzes the global Social TV Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Social TV Market industry.

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Global Social TV Market: Overview

Social television is an amalgamation of the social media and television, where millions of the people share their TV experience with other viewers via social media such as Facebook, Twitter, and others with the help of tablets and smartphones. TV network holders are increasingly sharing social issues on the social platforms in order to interact and monetize engagement. The social TV market is accompanied with lots of advance technologies that support social interaction and communication around TV. It also measures social media activities and studies television-related social behavior.

Global Social TV Market: Growth Factors

The presence of diverse players in the social TV market contributes majorly to the market growth. Companies are focusing on tie-ups between social networking companies and broadcasters and are making huge investments to open up new growth opportunities in the future. In order to enhance customer experience, many broadcasters are integrating Twitter into their social TV platforms. Few of them are looking forward to integrating social TV within their own platforms which will enhance the global social TV market growth. Social networking companies are aggressively trying to venture in the social TV media.

However, lack of knowledge about advanced PC technology is restraining the market growth.

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Global Social TV Market: Segmentation

The global social TV market is classified based on the end user technologies such as TV specific social network, social gaming/interaction, social check-in, social rewards, remote control application, and social discussion.

On the basis of technology & platform, the global market is fragmented into sharing technology, social EPG/content discovery, content detection/matching, Ad serving platform, metadata supplier, Ad production, general social analytics, social curation & syndication, and social TV analytics.

Geographically, the global social TV market is diversified into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Social TV Market: Report Scope

Global Social TV Market: Regional Analysis

Europe holds the largest market share in the global market; it is considered the most attractive region for the social TV. In order to improve paid transactions and enhance viewer engagement TV broadcasters are combining television with social media in this region. Social TV market in the North American region will witness a strong growth in the near future owing to the tie-ups between networking players and broadcasters. Growing importance of Internet, technology advancement, changing lifestyle are the major factors that are responsible for the market growth in this region.

The global social TV market in the Middle East region is growing at a significant rate due to huge investment made by the tech companies and media. Considerable growth in the emerging nations such as the U.S., China, Russia, and India anticipates propelling the global market.

Global Social TV Market: Competitive Players

Major players operating in the global social TV market are

• Yidio
• Youtoo Social Tv
• Rovi
• Grace Note
• Bluefin Labs
• Airtime
• Tweet-TV
• Buddy TV
• Twitter
• Facebook
• Lexalytics
• Ooyala
• Via blogger
• Viggle
• Apple TV
• Zeebox
• My.TV
• Snappy TV
• Google
• Roku
• Yume
• Dijit

The global social TV market is segmented as follows:

By Technology & Platform

• Sharing Technology
• Social EPG/Content Discovery
• Content Detection/Matching
• Ad Serving Platform
• Metadata Supplier
• Ad Production
• General Social Analytics
• Social Curation & Syndication
• Social TV Analytics

By End User Technologies

• TV Specific Social Network
• Social Gaming/Interaction
• Social Check-In
• Social Rewards
• Remote Control Application
• Social Discussion

Global Social TV Market: Regional Segment Analysis

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

What Report Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.