Sports Bra Market Size, Share, Trends, Growth and Forecast 2030

Sports Bra Industry Prospective:

The global sports bra market size was worth around USD 39.5 billion in 2022 and is predicted to grow to around USD 101.3 billion by 2030 with a compound annual growth rate (CAGR) of roughly 12.5% between 2023 and 2030.  

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Sports Bra Market: Overview

A sports bra is a type of bra that supports the breasts during physical exercise. They reduce pain by limiting breast movement and are more durable than standard bras. Sports bras are frequently used by women to reduce the pain and discomfort their breasts produce when they exercise. Some sports bras are made to be worn over clothing while engaging in activities like jogging. For workouts that cause some sort of harm to the breasts, there are also sports bras with additional padding. They have become incredibly popular throughout time as a result of their usefulness and the rising importance of fitness and active lifestyles.

Key Insights

• As per the analysis shared by our research analyst, the global Sports Bra market is estimated to grow annually at a CAGR of around 12.5% over the forecast period (2023-2030).
• In terms of revenue, the global Sports Bra market size was valued at around USD 39.5 billion in 2022 and is projected to reach USD 101.3 billion, by 2030.
• The growing number of sportswomen across the globe is expected to drive the sports bra market growth over the projected period.
• Based on the padding, the padded segment is expected to dominate the market over the forecast period.
• Based on the fabric, the natural segment is expected to grow at the highest CAGR during the forecast period.
• Based on the distribution channel, the online segment is expected to dominate the market during the forecast period.
• Based on region, Europe is expected to dominate the market during the forecast period.

Sports Bra Market: Growth Drivers

Increasing number of sportswomen boosts market growth

The growing participation of women in sports and physical activities is expected to drive growth in the worldwide sports bra market. Sports bra sales are one of the few industries that can serve a very niche group of customers, yet this group's size is expanding tremendously. The female audience in sports is influenced by a variety of things. One of them is the modern curriculum that academic institutions have adopted, which encourages students of every gender to place as much value on physical health as they do on brain strength. Numerous studies have found a link between sports and academic performance, with assertions that adolescents who engage in regular sports activities are known to perform well across all academic subjects. This is a major factor in the encouragement of students to engage in sports from an early age, which eventually leads to the emergence of more female athletes or sportswomen.

Sports Bra Market: Restraints

Price sensitive consumer limits market growth

Price sensitivity is common among customers, particularly in the sportswear market. Sports bras, especially those of superior quality and design, can be rather expensive. Cost-conscious consumers could choose less expensive alternatives, which might slow the market expansion of high-end sports bra businesses. Thus, this is expected to be a major restraining factor for the sports bra market growth over the forecast period.

Sports Bra Market: Opportunities

Growing product launches offer a lucrative opportunity for market growth

The growing product launches are expected to offer an attractive opportunity for the sports bra industry growth during the forecast period. For instance, in February 2022, Adidas, a German multinational corporation focused on the development and marketing of athletic footwear, apparel, and accessories, introduced a broad and updated sports bra line with roughly 43 better and more contemporary styles spread across 18 product franchises, ostensibly to meet the needs of female athletes and active women. The company asserted that it re-engineered its sports bra line for the new goods.

Sports Bra Market: Challenges

The sizing issue poses a challenge to market growth

Making products that are suitable for people of different sizes and shapes is a significant problem for sports bra producers. Companies today must work hard to conduct extensive research, create new collections, or redesign existing products to make sports bras accessible to women of all ages, ethnicities, and other significant factors. In the modern world, inclusivity plays an extremely important role in defining brand value. Failure to do so might result in significant problems down the road if female customers are unable to connect with the brand or the product.   

Sports Bra Market: Segmentation

The global Sports Bra industry is segmented based on padding, cup, fabric, price, distribution channel, and region.

Based on the padding, the global market is bifurcated into padded and non-padded. The padded segment is expected to dominate the market over the forecast period. Sports bras with padding are well recognized for their cushioning qualities, which enhance the wearer's comfort when exercising or daily. Particularly during high-impact exercises, the cushioning aids in reducing friction and rubbing. On the other hand, the non-padded segment is growing at a steady rate over the forecast period. Non-padded sports bras have a slim, minimalistic shape that is perfect for people who want to feel and look natural whether working out or wearing them every day. Additionally, these bras frequently place a high priority on breathability, utilizing thin, moisture-wicking materials to keep the user dry and comfortable throughout intense workouts. Thus, these benefits drive the market growth.

Based on the cup, the sports bra industry is bifurcated into seamed and seamless.

Based on the fabric, the global sports bra market is bifurcated into natural, synthetic, and blended. The natural segment is expected to grow at the highest CAGR during the forecast period. The growing emphasis on sustainability and eco-consciousness in fashion has driven the demand for natural sports bras. Consumers are increasingly seeking out products that align with their values of environmental responsibility. These bras are often produced from renewable resources like organic cotton, bamboo, recycled polyester, or other sustainable and eco-friendly materials. These materials minimize the environmental harm caused by the manufacture of traditional fabrics. Thereby, driving the segment growth.

Based on the price, the sports bra industry is bifurcated into low, medium, and high.

Based on the distribution channel, the global market is bifurcated into online and offline. The online segment is expected to dominate the market during the forecast period. The segment growth is owing to the benefits offered by the online platforms such as convenience, extensive variety, easy return & exchange, and others. Customers may explore and buy sports bras online from the convenience of their homes or while on the go, eliminating the need to go to physical stores. Moreover, they offer a vast selection of sports bras from various brands, styles, and price points. Shoppers can easily compare products and find the perfect fit and style for their needs.

Sports Bra Market: Report Scope

Sports Bra Market: Regional Analysis

Europe is expected to dominate the market growth over the forecast period

Europe is expected to dominate the global sports bra market during the forecast period due to a substantial level of product uptake and awareness. Women in European nations are renowned for their physical fitness. Nearly all medical professionals advise women to engage in regular physical exercise, even if it's not for work-related reasons, because physical and mental health are directly correlated. This is one of the primary reasons why many women in the EU are known to routinely engage in leisure activities.

On the other hand, North America is expected to hold a significant market share over the forecast period due to manufacturers' extraordinarily large marketing and advertising budgets for the product. It is well known that Nike frequently works with powerful sports figures, allowing them the freedom to contribute to the product's design. This is a great tactical move for building brand recognition and acceptability.

Sports Bra Market: Competitive Analysis

The global Sports Bra market is dominated by players like:

• Decathlon
• HANESBRANDS INC
• L Brands
• Inc.
• Phillips-Van Heusen Corporation
• Wacoal
• LVMH Moët Hennessy
• Triumph International Corp
• Jockey
• Wolf Lingerie Ltd
• The Groupe Chantelle
• Fruit Of The Loom Inc.
• The Calida Group
• Columbia Sportswear Company
• Nike Inc.
• shop4reebok.com
• Adidas AG
• Anita Dr. Helbig GmbH
• Puma SE and LORNA JANE

The global Sports Bra market is segmented as follows:

By Padding

• Padded
• Non-padded

By Cup

• Seamed
• Seamless

By Fabric

• Natural
• Synthetic
• Blended

By Price

• Low
• Medium
• High

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa