Strawberry Market Size, Share, Trends, Growth 2032

Strawberry Industry Prospective:

The global strawberry market size was worth around USD 20.22 billion in 2023 and is predicted to grow to around USD 35.35 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.4% between 2024 and 2032.

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Strawberry Market: Overview

Small and tasty, red fruits with a rich texture and a slightly tart taste are called strawberries. Since strawberries emerge from multiple ovaries in a single bloom, botany claims that they are aggregate fruits rather than true berries. The genus Fragaria, which belongs to the Rosaceae family, is a low-lying shrub that has white blossoms that later develop into fruit. Strawberries are widely cultivated and consumed either raw or in various culinary applications such as preserves and desserts. They are also highly known to be rich in vitamins, particularly C, and to have antioxidant properties. The strawberry industry is being driven by several factors such as increasing health benefits awareness, rising consumption of fresh fruits, increasing demand for organic strawberries, and many others.

Key Insights

• As per the analysis shared by our research analyst, the global strawberry market is estimated to grow annually at a CAGR of around 6.4% over the forecast period (2024-2032).
• In terms of revenue, the global Strawberry market size was valued at around USD 20.22 billion in 2023 and is projected to reach USD 35.35 billion by 2032.
• The growing disposable income is expected to drive the global strawberry market growth over the forecast period.
• Based on the type, the June Bearing Strawberry segment is expected to dominate the market during the forecast period.
• Based on the category, the organic segment is expected to capture a significant market share over the projected period.
• Based on the distribution channel, the supermarkets & hypermarkets segment is expected to hold a prominent position in the market over the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market during the forecast period.

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Strawberry Market: Growth Drivers

Growing Preference for locally sourced and organic strawberries drives market growth

Growing interest in organic and locally grown strawberries is one significant trend influencing the fresh strawberry demand. The market for organic products is being driven by consumers' growing awareness of environmental and health issues. Fresher items are guaranteed, local sourcing helps achieve sustainability goals, and transportation has a lower carbon footprint. Farmers have been forced by this tendency to embrace transparent supply chains and sustainable farming methods. The market is witnessing a transition toward strawberries farmed without artificial pesticides and chemicals as consumers place a higher priority on their health and the environment. Thus, this trend is expected to drive the strawberry market growth over the projected period.

Strawberry Market: Restraints

Vulnerability of strawberry crops hinders market growth

The susceptibility of strawberry harvests to environmental conditions poses a substantial obstacle to the growth of the market. Since strawberries are temperature-sensitive, harsh weather conditions like heat waves and frosts can affect production. Harvest reliability is impacted by the unpredictability brought about by climate change. Because of this sensitivity, expenditures in risk-reduction strategies like temperature-controlled settings and crop covers are important. The growth of the strawberry industry is hindered by the accompanying costs and complexities, which need strategic planning and adaptability to climate-related risks.

Strawberry Market: Opportunities

Growing acquisition offers a lucrative opportunity for market growth

The growing acquisition in the strawberry industry by the key market players is expected to present a potential opportunity for the strawberry market growth. For instance, in September 2023, the major Fruits & Vegetables company, Bayer announced its entry into the strawberry market. Bayer will increase its emphasis on skilled protected culture farmers to fulfill the increasing demand from consumers and retailers for year-round, premium strawberries. Additionally, the company will have varieties suitable for open field settings after acquiring the strawberry assets of UK-based NIAB. The company's Crop Science Division will now be able to offer growers in the growing protected strawberry market a wider selection of options thanks to this partnership. Bayer offers chemical and biological crop protection products in addition to its strawberry varieties.

Strawberry Market: Challenges

Price volatility and sustainability concerns pose a major challenge to market expansion

Because supply and demand vary seasonally, strawberry prices can be unstable, which can have an impact on farmers' ability to make a steady living. More sustainable and environmentally friendly agricultural methods are required because the use of fertilizers and pesticides in strawberry growing poses health and environmental risks. Thus, posing a major challenge for the market expansion.

Strawberry Market: Segmentation

The global strawberry industry is segmented based on type, category, application, distribution channel, and region.

Based on the type, the global strawberry market is bifurcated into June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry, and Others. The June Bearing Strawberry segment is expected to dominate the market during the forecast period. Strawberries bearing in June usually yield a heavy crop within the span of a few weeks in early summer. Due to the high yield and condensed harvesting season, there may be a large supply of products on the market, which will increase sales. These strawberries are also well-liked by customers due to their huge size, rich flavor, and superior quality. Strong customer preferences have the potential to increase demand and, in turn, revenue.

Based on the category, the global strawberry industry is bifurcated into organic and conventional. The organic segment is expected to capture a significant market share over the projected period. Demand for organic strawberries is driven by growing knowledge of the health advantages of eating organic foods, such as the lack of synthetic fertilizers and pesticides. Demand for organic strawberries is driven by growing knowledge of the health advantages of eating organic foods, such as the lack of synthetic fertilizers and pesticides. Demand is also boosted by educating consumers about the advantages of organic products through social media, marketing efforts, and influencer endorsements.

Based on the application, the global strawberry market is bifurcated into food & beverages (dairy, confectionery, beverages, bakery, and condiments) and cosmetic & personal care.

Based on the distribution channel, the global strawberry industry is bifurcated into supermarkets & hypermarkets, convenience stores, independent retailers, online sales and others. The supermarkets & hypermarkets segment is expected to hold a prominent position in the market over the forecast period. Because of their huge networks and convenient locations, supermarkets and hypermarkets offer strawberries in a widely accessible manner to a wide range of consumers. Furthermore, buying strawberries and other supplies in one convenient location increases customer attraction and boosts sales.

Strawberry Market: Report Scope

Strawberry Market: Regional Analysis

The Asia Pacific leads the market over the projected period

The Asia Pacific is expected to lead the global strawberry market growth during the forecast period. A few of the reasons influencing this growth are shifting eating patterns, rising disposable incomes, and expanding awareness of the benefits of consuming fresh strawberries for health. Furthermore, improvements in agricultural technology and practices have made the countries in the region more capable of growing strawberries. The increasing demand for fresh strawberries brought about by the growing urban population in countries like China and India, along with a growing trend towards Western eating patterns, has made the Asia-Pacific region a prominent player in the global strawberry industry.

Strawberry Market: Competitive Analysis

The global strawberry market is dominated by players like:

• Naturipe Farms
• California Giant Berry Farms
• Berry Gardens Ltd.
• Dole Food
• Chinwong Food
• Driscoll's
• Wish Farms
• Fresh Del Monte Produce Inc.
• Well•Pict Berries Inc.
• Costa Group Holdings Limited
• The Wonderful Company LLC
• Sun Belle Inc.
• Misionero Vegetables
• Camposol Holding PLC
• Hortifrut S.A.
• Rainier Fruit Company
• Camposol Holding PLC
• Driscoll's de Mexico
• T&G Global Limited
• Greenyard NV
• Red Sun Farms

The global strawberry market is segmented as follows:

By Type

• June Bearing Strawberry
• Ever Bearing Strawberry
• Day Neutral Strawberry
• Others

By Category

• Organic
• Conventional

By Application

• Food & Beverages
  • Dairy
  • Confectionery
  • Beverages
  • Bakery
  • Condiments
• Cosmetic & Personal Care

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Independent Retailers
• Online Sales
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa