Sun Lounger Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Sun Lounger Industry Prospective:

The global sun lounger market size was worth around USD 4.2 billion in 2023 and is predicted to grow to around USD 6.2 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.5% between 2024 and 2032. 

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Sun Lounger Market: Overview

A sun lounger is a device that resembles a chair and is usually used as outdoor furniture at the beach or in a patio, garden, or swimming pool deck. Wood, formed plastic, metal, and indoor textiles are frequently used in their construction. They have made backs that are adjustable so that people can sit up or lie down and unwind. The back surface can be raised to enable the user to sit up and read, or it can be lowered to a level surface to enable horizontal sleeping (supine and prone positions), which is somewhat similar to a deckchair and bed-like in nature.

The sun lounger market is being driven by several factors such as growing outdoor leisure activities, tourism and hospitality sector growth, trends towards luxury outdoor furniture, increasing urbanization and apartment living and many others. However, the high competition and pricing pressure impeded the industry growth during the forecast period.

Key Insights

• As per the analysis shared by our research analyst, the global sun lounger market is estimated to grow annually at a CAGR of around 4.5% over the forecast period (2024-2032).
• In terms of revenue, the global sun lounger market size was valued at around USD 4.2 billion in 2023 and is projected to reach USD 6.2 billion by 2032.
• The rising outdoor activities are expected to drive the sun lounger market over the forecast period.
• Based on the material type, the plastics segment is expected to dominate the sun lounger market over the forecast period.
• Based on the category, the fixed segment is expected to hold the largest market share over the forecast period.
• Based on the end-use, the commercial segment is expected to hold the largest market share over the forecast period.
• Based on the sales channel, the offline segment is expected to dominate the market during the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market during the forecast period.

Sun Lounger Market: Growth Drivers

Growing tourism and hospitality sector drives market growth

The market for sun loungers is significantly influenced by the expanding tourism and hospitality sectors, which place a high value on outdoor comfort and beauty to improve visitor experiences. Comfortable outdoor furniture is becoming more and more necessary to accommodate the varied tastes of both domestic and foreign tourists. Outdoor furniture is often used in Airbnb and vacation rentals to draw visitors and raise property values.

Additionally, the need for portable and stylish sun loungers is increased by the popularity of outdoor events such as weddings, parties, and business meetings in attractive settings. For instance, according to the data given by UN Tourism, an estimated 790 million tourists travelled internationally in the first seven months of 2024, about 11% more than in 2023, though 4% less than in 2019. Thus, the aforementioned stats drive the sun lounger industry expansion.

Sun Lounger Market: Restraints

Environmental concern hinders market growth

The sun loungers market is coming under greater scrutiny due to environmental issues that affect consumer preferences, production, and materials. Both opportunities and challenges for the sector are fueled by these worries. A lot of sun loungers are constructed from non-biodegradable polymers including plastic, synthetic rattan, and others. In coastal areas where loungers are widely used, improper disposal of such materials adds to environmental damage.

A high carbon footprint is also caused by the substantial energy and water consumption of the production processes for materials like steel and aluminum. Wooden sun loungers frequently use hardwoods like teak, which, if not sourced responsibly, can contribute to deforestation. Thus, the environmental concern is a major factor hindering the sun lounger market.

Sun Lounger Market: Opportunities

Rising focus on sustainability and innovation offers a lucrative opportunity for market growth

Sun loungers are now made from recycled and environmentally friendly materials as a result of the growing emphasis on sustainability and environmental friendliness. Space-efficient and multifunctional designs that can adapt to urban living situations and smaller outdoor spaces are becoming more and more popular. To satisfy customers' demands for convenience and connectivity, adjustable features, integrated speakers, and USB charging ports are becoming ever more prevalent. In addition, growing discretionary incomes and a desire for first-rate outdoor experiences are driving a trend toward luxury and high-end designs.

Additionally, opportunities for personalization and modification are growing in popularity, enabling consumers to modify sun loungers to suit their particular requirements and preferences. To enhance the user experience, there is a growing interest in wellness-focused designs that include features like built-in shade options and spinal alignment.

Sun Lounger Market: Challenges

Seasonal demand fluctuation poses a major challenge to market expansion

The market is slightly seasonal, with spring and summer seeing the most demand. This leads to unpredictable sales cycles, especially in areas that experience severe winters or wet seasons. Manufacturers and merchants may face inventory management issues during off-season times. Therefore, the seasonal demand fluctuation poses a major challenge to the sun lounger market over the projected period.

Sun Lounger Market: Report Scope

Sun Lounger Market: Segmentation

The global sun lounger industry is segmented based on material type, category, end-use, sales channel and region.

Based on the material type, the global sun lounger market is segmented into wood, aluminium, plastics, resin and others. The plastics segment is expected to dominate the sun lounger market over the forecast period. Price-conscious customers find plastic sun loungers more tempting as they are less expensive than their metal or wood counterparts. Since plastic loungers are less expensive, the hospitality industry, which includes resorts and water parks, frequently chooses them for bulk purchases.

Furthermore, materials like high-density polyethylene (HDPE) and others are appropriate for outdoor applications as they are resistant to moisture, UV radiation, and temperature changes. Due to its durability, plastic loungers require fewer replacements, increasing demand and offering value for money.

Based on the category, the global sun lounger industry is bifurcated into fixed and foldable. The fixed segment is expected to hold the largest market share over the forecast period. Fixed sun loungers are commonly used in resorts, hotels, poolsides, and beaches, where permanent outdoor seating is required. Their stable, anchored design ensures safety and reduces theft or damage, especially in public or commercial spaces.

Based on the end-use, the global sun lounger market is bifurcated into residential and commercial. The commercial segment is expected to hold the largest market share over the forecast period. The need for sun loungers in major commercial establishments including hotels, resorts, spas, pools, beaches, and other public outdoor spaces is the main emphasis of the sun lounger market's commercial segment. As so many sun loungers are needed for these settings, where comfort, durability, and design are important factors, this market is vital.

Based on the sales channel, the global sun lounger industry is bifurcated into online and offline. The offline segment is expected to dominate the market during the forecast period. Before making a purchase, many customers would rather test out items like sun loungers in person, especially when it comes to comfort and longevity. This is particularly true for expensive things where feel and quality are important, like outdoor furniture.

Regional Analysis

The Asia Pacific dominates the market over the projected period

The Asia Pacific is expected to dominate the sun lounger market during the forecast period. Trends in leisure and wellness are driving demand for outdoor furniture, especially sun loungers. APAC people are spending more money on leisure, outdoor exercise areas, and wellness getaways. This has increased the need for long-lasting and cozy sun loungers for both individual usage and business applications like spas and resorts.

Furthermore, sun loungers are now more widely available to a wider range of consumers due to the expansion of e-commerce platforms and online retail in APAC nations like China, India, and Australia. Customers may obtain competitive pricing and peruse a vast array of selections when they purchase online. Many customers are purchasing online for convenience, shipping, and a wider selection of goods now that sun loungers are available on sites like Alibaba, Flipkart, Lazada, and Amazon.

Sun Lounger Market: Competitive Analysis

The global sun lounger market is dominated by players like:

• IKEA
• Lowe’s
• Kettal
• Costco Wholesale Corporation
• Target Corporation
• Bed Bath & Beyond Inc.
• Wayfair LLC
• Williams-Sonoma Inc.
• Dedon GmbH
• Keter Group
• Nardi S.p.A.
• Medallion Furniture
• Unopiu
• Varaschin
• Fermob
• Hartman Group
• Gloster Furniture GmbH
• Tropitone Furniture Company Inc.
• Brown Jordan International Inc.
• Lafuma Mobilier

The global sun lounger market is segmented as follows:

By Material Type

• Wood
• Aluminium
• Plastics
• Resin
• Others

By Category

• Fixed
• Foldable

By End-use

• Residential
• Commercial

By Sales Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa