Sun Protection Products Market Size, Share, Industry Analysis, Trends, Growth, 2032

Sun Protection Products Industry Prospective:

The global sun protection products market size was evaluated at $16 billion in 2023 and is slated to hit $22 billion by the end of 2032 with a CAGR of nearly 6.7% between 2024 and 2032.

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Sun Protection Products Market: Overview

Sun protection products are available in a slew of forms such as gels, lotions, and sprays. Furthermore, self-tanning care is the key reason that customers prefer sun protection products for skin as well as hair treatment. The use of sun protection products provides various benefits such as temporary prevention of wrinkles and slowness in the aging of skin. For the record, there is a large-scale use of sun protection creams having anti-aging effects.

Key Insights

• As per the analysis shared by our research analyst, the global sun protection products market is projected to expand annually at the annual growth rate of around 6.7% over the forecast timespan (2024-2032) 
• In terms of revenue, the global sun protection products market size was evaluated at nearly $16 billion in 2023 and is expected to reach $22 billion by 2032. 
• The global sun protection products market is anticipated to grow rapidly over the forecast timeline owing to growing benefits offered by products such as enhancement of skin texture, prevention of sunburns, reduction of hyperpigmentation, and protection from UV rays. 
• In terms of type, the lotion segment is slated to register the highest CAGR over the forecast period. 
• Based on end-user, the women segment is predicted to contribute majorly towards the global industry earnings in the upcoming years. 
• Region-wise, the North American sun protection products industry is projected to register the fastest CAGR during the forecast timespan.

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Sun Protection Products Market: Growth Factors

Large-scale use of eco-friendly materials in manufacture of sun protection products to boost global market trends

Growing benefits offered by products such as enhancement of skin texture, prevention of sunburns, reduction of hyperpigmentation, and protection from UV rays will drive the global sun protection products market expansion. A rise in awareness among the people about natural ingredients used in the production of sun protection products will prop up the global market expansion in the forthcoming years. Launching new and multifunctional products will boost the global market trends. A complete nourishing of skin by sun care lotions along with need for protecting skin from sun rays is likely to scoop the growth of the market globally.

Sun Protection Products Market: Restraints

Adverse impact of product on the skin can diminish the growth of the industry globally

Sun protection products cause acne, itching, and stinging of the skin and this can restrict its use. Apart from this, skin swelling and the appearance of redness on the skin can further limit its acceptance in the personal care & skin products sector. All these aforementioned factors can inhibit the expansion of the global sun protection products industry.

Sun Protection Products Market: Opportunities

Growing trend of looking young & confident among the elderly population will generate new vistas of growth for the global market

A rise in the skin care consciousness among the young as well as the aging population and the thriving fashion sector are likely to generate a plethora of avenues for the growth of the global sun protection products market. In addition to this, the massive use of organic ingredients in the production of sun protection items will pave the way for humungous expansion of the market globally.

Sun Protection Products Market: Challenges

Scarce availability of raw components leading to huge prices of sun protection products can challenge the global industry expansion

Growing product costs owing to a rise in raw material costs and supply chain disruptions can impede the expansion of the global sun protection products industry. Furthermore, strict government laws related to the production, sale, and licensing of the products can severely impact the growth of the industry globally.

Sun Protection Products Market: Segmentation

The global sun protection products market is divided into product, end-user, and region.                                          

In product terms, the sun protection products market across the globe is bifurcated into gel, powder, and lotion segments. Additionally, the lotion segment, which gathered nearly 64% of the global market earnings in 2023, is expected to record the fastest annual growth rate in the forecast timeline. The expansion of the segment in the next couple of years can be due to the large-scale use of lotions for preventing the effect of UN rays of the sun on the skin. 

Based on the application, the global sun protection products industry is divided into men and women segments. Moreover, the women segment, which accumulated approximately half of the global industry share in 2023, is predicted to make lucrative contributions towards the global industry earnings in the coming eight years. The segmental growth in the ensuing years can be attributed to a massive product demand among women population owing to the growing desire among young as well as old women to improve their visual appearance by preventing their skin from getting affected due to sun rays.

Sun Protection Products Market: Report Scope

Sun Protection Products Market: Regional Insights

Europe is expected to maintain its leadership position in the global market in the next couple of years

Europe, which contributed approximately 57.5% of the global sun protection products market size in 2023, is expected to maintain a leading status in the global market in the years ahead. In addition to this, the regional market surge in the coming eight years can be due to the large-scale use of chemicals in countries such as Germany that offer strong protection to skin from UV light. Reportedly, half of the customers in the top five European nations make use of sunscreen lotions when they are away from home. Moreover, growing trend among the people to avoid premature ageing of skin has further prompted the regional market surge.

North American sun protection products industry is projected to record the fastest growth rate in the forecast timespan. The swift progression of the industry in the continent can be a result of the massive presence of key product manufacturers in countries such as Canada and the U.S. Additionally, the growing need of protecting the skin from extreme temperatures has scaled up the product penetration in North America.

Key Developments

• In May 2024, Sublime Cosmetics launched CONTRASOL, a new product range, in collaboration with Carmel Cosmetics Labs. 
• In March 2024, BASF SE introduced environment-friendly sun care product referred to as Meifubao Multi-protection Rejuvenation Whitening Sunscreen Lotion in partnership with Meifubao, a China-based cosmetics firm. Such moves will boost the expansion of the sun protection products business globally.
• In June 2023, Skinvest, a key player in the skincare solutions business, introduced sun protection products such as the Sunny Side Up Cookie and Cream in India.
• In the first half of 2022, POPXO expanded its product portfolio in the personal care & beauty sector by launching POPxo Suncare range in India.

Sun Protection Products Market: Competitive Space

The global sun protection products market profiles key players such as:

• Ponds
• Estee Lunder
• Johnson and Johnson
• Mamaearth
• Revlon
• L’Oreal
• Shiseido
• Unilever
• Clarins Ground
• Beiersdorf
• Avon products
• Amway
• Edgewell
• Lotus Herbals.

The global sun protection products market is segmented as follows:

By Product

• Gel
• Powder
• Lotion

By End-User

• Men
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa