Television Services Market Growth, Size, Share, Trends, and Forecast 2032

Television Services Market Insights

According to the report published by Zion Market Research, the global Television Services Market size was valued at USD 397.46 Billion in 2023 and is predicted to reach USD 632.62 Billion by the end of 2032. The market is expected to grow with a CAGR of 5.3% during the forecast period. The report analyzes the global Television Services Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Television Services industry.

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Global Television Services Market: Overview

Television services consist of watching or listening to informational material or accessing entertaining TV content which includes news, videos, or music which are streamed by the TV service providers.

Global Television Services Market: Growth Factors

The global television services market is forecasted to rapidly advance due to the rising demand for high quality videos and the emergence of advanced technologies including ultra-modern services and IoT (Internet of Things) that have been making it easier to stream as well produce HD content such as music, movies, documentaries, and TV shows without any technical disruption.

The growing digitalization and increasing consumption of digital content and the adoption of AR & VR technologies with television will significantly affect the expansion of the market in a positive way over the upcoming period.

However, strict government regulations and rules related to broadcasting will prove to hamper the development of the global television services market outlook over the upcoming timeframe.

The COVID-19 situation has impacted the global television services market outlook in a positive way. Various restrictions such as physical distancing have made people stay at home and spend time watching television, streaming music, or reading the news. This in turn has given impetus to the demand of television services at a substantial scale. Furthermore, TV channels also provide HD option which is an attractive feature helping the market to gain more customers.

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Global Television Services Market: Segmentation Analysis

The global television services market is segmented on the basis of revenue model, delivery platform, broadcaster type, and region. The market, based on revenue model, can be categorized as subscription and advertisement. By delivery platform, the global television services market is segregated into satellite terrestrial broadcast, cable television broadcasting, satellite broadcast, internet protocol television (IPTV), and others such as over-the-top television (OTT). On the basis of broadcaster type, the market has been bifurcated into public and commercial.

Based on the revenue model, the subscription sub-segment holds a high share in the global television services industry. Subscription revenue model is the process of selling or renewing a product or a service to receive yearly or monthly subscription fees. A large number of the renowned television services providers such as Dish TV, Tata Sky, Amazon, and Netflix have expanded their operation by utilizing this strategy of providing subscription services. Hence, subscription revenue model is projected to gain momentum in the upcoming times because of the several advantages it offers which includes cross-selling and predictable revenue generation.

Additionally, based on delivery platform, the cable television broadcasting sub-segment holds a larger chunk of the global television services market size, and this trend is anticipated to be visible during the forecast period. This is attributable to the easy availability of new movies & on-demand titles, pay-per-view (PPV), and cost-effectiveness of this sub-category. Cable television advertisements have gained significant demand among companies due to the larger consumer base and affordability of advertising their products or services. Thus, a surge in advertisements on the cable television will substantially help in the expansion of the cable television broadcasting sub-segment of the delivery platform category.

Television Services Market: Report Scope

Global Television Services Market: Regional Analysis

North America is expected to seize the first position in terms of market share in the global television services market and is projected to maintain its top-most position over the forecast period. This is due to the prevalence of well-established companies and the fully developed technological sector of this region. Additionally, surging adoption of connected TVs and the growing inclination towards OTT platforms have led to a tremendous rise in the number of users owing to the lockdown restrictions because of which people are staying at home.

Global Television Services Market: Competitive Players and Segments

The companies in the global television services market have adopted different strategies for increasing profitability, expanding their networks, and to amp up their foothold in the market.

Some of the leading players operating in the global television services market comprise of

• AT&T Inc.
• Heartland Media LLC
• RTL Group
• CBS Interactive
• Time Warner
• 21st Century Fox
• Tata Communications Ltd.
• Viacom
• British Broadcasting Corporation
• and Tivo Corporation.

By Revenue Model

• Subscription
• Advertisement

By delivery platform

• Satellite terrestrial broadcast
• Cable television broadcasting
• Satellite broadcast
• Internet protocol television (IPTV)
• others

By Broadcaster

• Public Service
• Commercial Service

Global Television Services Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.