Toothpaste Market Size, Share, Industry Analysis, Trends, Growth, 2032

Toothpaste Industry Prospective:

The global toothpaste market size was evaluated at $10 billion in 2023 and is slated to hit $19 billion by the end of 2032 with a CAGR of nearly 7.5% between 2024 and 2032.

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Toothpaste Market: Overview

Toothpaste is the most commonly used paste for removing plaque and food debris in the teeth. It helps in the suppression of bad breath along with avoiding decay of the tooth with the help of ingredients such as fluorides. It assists in addressing the most common oral health issues such as plaque and tartar.

Key Insights

• As per the analysis shared by our research analyst, the global toothpaste market is projected to expand annually at the annual growth rate of around 7.5% over the forecast timespan (2024-2032)
• In terms of revenue, the global toothpaste market size was evaluated at nearly $10 billion in 2023 and is expected to reach $19 billion by 2032.
• The global toothpaste market is anticipated to grow rapidly over the forecast timeline owing to the growing awareness about oral health along with the growing demand for specialized toothpaste.
• In terms of type, the teeth whitening segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the adults segment is predicted to contribute majorly towards the global industry revenue in the upcoming years.
• Region-wise, the European toothpaste industry is projected to register the fastest CAGR during the projected timespan.

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Toothpaste Market: Growth Factors

Rising know-how about maintaining good dental health to boost global market trends

Growing awareness about oral health along with growing demand for specialized toothpaste is projected to boost the expansion of the toothpaste market across the globe. An increase in the per capita income and growing research on new product launches will steer the growth of the market globally. Rise in the focus on natural & organic products along with its easy availability in supermarkets & hypermarkets are likely to spearhead the expansion of the global market.

Toothpaste Market: Restraints

Surging costs of toothpaste due to costly ingredients can hinder the global industry surge by 2032

An increase in toothpaste costs due to an increment in raw material costs can restrict the growth of the global toothpaste industry. A rise in the import and export duties can obstruct the growth of the industry in the foreseeable future.

Toothpaste Market: Opportunities

A surge in the aging population can open new growth opportunities for the global market

Growing awareness about preventive oral care can open new growth avenues for the global toothpaste market. Breakthroughs in the formulations of toothpaste can scale up the growth of the market globally. Dental problems occurring in the geriatric populace and children can enlarge the scope of the global market.

Toothpaste Market: Challenges

Banning of some of the constituents used in product manufacture can challenge the global industry expansion

Some governments have banned the use of fluoride in toothpaste and such moves can challenge the growth of the global toothpaste industry. Moreover, some of the cultures practice the use of datum for cleaning their tooth and this can pose a huge challenge to the expansion of the industry globally.

Toothpaste Market: Segmentation

The global toothpaste market is divided into type, end-user, and region.                                          

In terms of type, the toothpaste market across the globe is bifurcated into sensitive teeth, herbal, and teeth whitening segments. Additionally, the teeth whitening segment, which gained approximately 47% of the global market revenue in 2023, is projected to record the highest CAGR in the forecast time interval. The expansion of the segment in the next few years can be due to a rise in product demand owing to its ability to eliminate stains from the teeth and improve the personal appearance of individuals.

Based on the end-user, the global toothpaste industry is divided into children and adults segments. Furthermore, the adults segment, which gathered approximately three-fourths of the global industry earnings in 2023, is set to make major contributions towards the global industry revenue in the forecasting timespan. The expansion of the segment in the analysis timeframe can be credited to a rise in the intake of fast food and cold items by adults. Apparently, adults also smoke cigars and alcoholic beverages that can cause harm to the teeth.

Toothpaste Market: Report Scope

Toothpaste Market: Regional Insights

Asia-Pacific is expected to maintain leadership rank in the global market during the forecast timeframe

Asia-Pacific, which accounted for 53% of the global toothpaste market revenue in 2023, is projected to establish a key position in the global market in the coming eight years. In addition to this, the regional market expansion in the forecast timeline can be credited to flourishing e-commerce businesses and online retail activities in densely populated countries such as China and India. Presence of key product manufacturers and vendors in these countries will further expand the scope of the market demand in the region.

The European toothpaste industry is predicted to register the highest growth rate annually in the coming eight years. The growth of the industry in Europe can be due to huge coffee intake leading to tooth decay in individuals. Apart from this, the rise in the intake of Choco chips, chocolates, and ice-creams as well as other bakery products has further boosted the demand for the industry in the continent.

Key Developments

• In the first half of 2022, Colgate Palmolive Company introduced renewable toothpaste made from HDPE packaging in the U.S.
• In the second half of 2022, Avon introduced a new Black Bee Toothpaste. Such moves are likely to boost the growth of the toothpaste business globally.

Toothpaste Market: Competitive Space

The global toothpaste market profiles key players such as:

• Lion Corporation
• Johnson & Johnson Services Inc.
• Church & Dwight Co. Inc.
• LG Household & Health Care Ltd.
• Squigle Inc.
• Himalaya Drug Company
• Tom's of Maine Inc.
• Amway Corporation
• Nature's Gate Inc.
• Colgate-Palmolive Company
• Toothpaste Market Recent Development
• GlaxoSmithKline PLC
• Henkel AG & Co. KGaA
• GABA GmbH
• The Himalaya Drug Company
• Dabur India Ltd.
• Hawley & Hazel Chemical Co. Ltd.
• Marico Limited
• CCA Industries Inc.
• Unilever PLC
• Procter & Gamble Co.

The global toothpaste market is segmented as follows:

By Type

• Sensitive Teeth
• Herbal
• Teeth Whitening

By End-User

• Children
• Adults

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa