U.S. Online Gambling Market Size, Share, Trends, Growth 2032

U.S. Online Gambling Industry Prospective:

The U.S. online gambling market size was evaluated at $12.1 billion in 2023 and is slated to hit $27 billion by the end of 2032 with a CAGR of nearly 11% between 2024 and 2032.

Request Free Sample

U.S. Online Gambling Market: Overview

Online gambling is also referred to as internet gambling, as the activity is carried out with the help of the web. Moreover, online gambling includes casinos, sports betting, and virtual poker. There are different laws in various states of the U.S., such as Nevada, Delaware, Pennsylvania, Connecticut, Michigan, Rhode Island, and West Virginia. For the record, Delaware became the first state in the U.S. in 2013 as it legalized online sports betting, poker, and casinos.

Key Insights

•  As per the analysis shared by our research analyst, the U.S. online gambling market is projected to expand annually at the annual growth rate of around 11% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. online gambling market size was evaluated at nearly $12 billion in 2023 and is expected to reach $27 billion by 2032.
• The global U.S. online gambling market is anticipated to grow rapidly over the forecast timeline owing to the rising legalization of online gambling in a spectrum of states such as Michigan, New Jersey, and Pennsylvania.
•  In terms of type, the sports betting segment is slated to register the highest CAGR over the forecast period.
• Based on device, the desktop segment is predicted to dominate the segmental growth in the upcoming years.
• Region-wise, the Northeast online gambling industry in the U.S. is projected to register the fastest CAGR during the projected timespan.

Request Free Sample

U.S. Online Gambling Market: Growth Factors

Strict laws related to online gambling in various U.S. states provide impetus to the market growth

Rising legalization of online gambling in a spectrum of states such as Michigan, New Jersey, and Pennsylvania will prompt the growth of the U.S. online gambling market. An increase in the use of mobile systems with extensive use of smartphones has increased the presence and popularity of online gaming in various states of the U.S. Furthermore, adding new features to virtual reality has shaped the growth of the market in the North American country. Rapidly changing customer preferences and flexible online gaming options can prove beneficial for the U.S. market. Escalating popularity of online gaming competitions will multiply the growth of the market in the country. Rise in the use of cryptocurrency for secured online payment transactions can spark the growth of the market in the country.

U.S. Online Gambling Market: Restraints

Strict enforcement of legislation in the U.S. to put brakes on the industry in the country

Enforcement of laws such as the Unlawful Internet Gambling Enforcement Act and the Wire Act has created obstacles in the growth of the U.S. online gambling industry. Moreover, an increase in competition from gambling operators can shrink growth of the market in the U.S.  

U.S. Online Gambling Market: Opportunities

Strong promotional activities for online gambling can open new growth avenues in the U.S. market

Aggressive marketing & promotional activities such as corporate sponsorships and celebrity endorsements for increasing the online visibility of gaming activities will drive the U.S. online gaming market trends. Moreover, the large-scale use of augmented reality in online gambling will embellish the expansion of the market in the U.S.

U.S. Online Gambling Market: Challenges

Fluctuating laws in various U.S. states can challenge the industry growth in the country

Changing regulations in each state of the U.S. along with surging security issues can challenge the expansion of the U.S. online gambling industry. Moreover, technological barriers can cut short the expansion of the industry in the country.

U.S. Online Gambling Market: Segmentation

The U.S. online gambling market is divided into type, device, and region.                                          

In terms of type, the U.S. online gambling market is bifurcated into sports betting, poker, casinos, and bingo segments. Additionally, the sports betting segment, which gained approximately half of the market revenue share in 2023, is anticipated to register the fastest rate of growth yearly during the time interval from 2024 to 2032. The main factor fostering the segmental expansion can be due to surging per capita income along with the rise in customer spending on sports betting.  

On the basis of device, the U.S. online gambling industry is sectored into mobile and desktop segments. In addition to this, the desktop segment, which accrued about 50% of the industry share in 2023, is set to lead the segmental expansion in the U.S. in the forecasting years. The segmental expansion can be due to big-screen displays of the products offering an exquisite and seamless experience.

U.S. Online Gambling Market: Report Scope

U.S. Online Gambling Market: Regional Insights

Midwest region of the U.S. is expected to lead the market surge over 2024-2032

The Midwest region, which accrued 53% of the U.S. online gambling market share in 2023, is set to retain its dominating position in the U.S. market in the ensuing years. In addition, the regional market expansion in the forecast timeline can be attributed to technological breakthroughs, the legalization of online gambling activities in many of the states in the U.S., and changing customer preferences. For instance, states of the U.S. based in the Midwest, such as Pennsylvania, Michigan, Indiana, and Illinois, can proliferate the regional market size.

The Northeast online gambling industry in the U.S. is predicted to record the highest rate of expansion annually within the next few years. The growth of the industry in the Northeastern part of the U.S. can be due to the growing demand for sports betting activities in New Jersey and Nevada. In addition to this, online casinos have gained traction as its forms, such as poker, slots, and blackjack, are played in this region of the U.S.

Key Developments

• In the first half of 2023, Entain acquired BetEnt B.V., an online betting web portal, to provide a slew of product offerings to customers.
• In the second half of 2022, Betsson AB purchased an 80% stake in KickerTech Malta Limited, a Business-to-Business sportsbook operator. Moreover, the acquisition will assist Betsson to expand its B2B customer base.

U.S. Online Gambling Market: Competitive Space

The U.S. online gambling market profiles key players such as:

• Bally’s Corporation
• 888 Holdings Plc
• Flutter Entertainment Plc
• Churchill Downs Inc.
• Bet 365 Group Ltd.
• Ladbrokes Coral Group Plc
• Kindred Group
• The Stars Group Plc
• Sky Betting & Gambling
• FireKeepers
• Betsson AB
• Entain Plc
• Sportech Plc.

The U.S. online gambling market is segmented as follows:

By Type

• Sports Betting
• Poker
• Casinos
• Bingo

By Device

• Mobile
• Desktop

By Region

The U.S.

• Northeast
• Midwest
• South
• West