U.S. Pediatric Supplement Market Size, Share, Analysis Report, Trends, Growth, 2032

U.S. Pediatric Supplement Industry Prospective:

The U.S. pediatric supplement market size was evaluated at $525 million in 2023 and is slated to hit $1,500 million by the end of 2032 with a CAGR of nearly 12.5% between 2024 and 2032.

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U.S. Pediatric Supplement Market: Overview

Pediatric supplements are formulated to aid the nutritional requirements and improve the health of children. These products help fill the diet gap in children while addressing their particular health needs along with supplementing their existing ones. The various kinds of pediatric supplements include multivitamins, vitamin D supplements, probiotics, omega-3 fatty acids, calcium supplements, and iron supplements.

Key Insights

• As per the analysis shared by our research analyst, the U.S. pediatric supplement market is projected to expand annually at the annual growth rate of around 12.5% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. pediatric supplement market size was evaluated at nearly $525 million in 2023 and is expected to reach $1,500 million by 2032.
• The global U.S. pediatric supplement market is anticipated to grow rapidly over the forecast timeline owing to escalating cases of nutritional deficiencies and growing healthcare awareness.
• In terms of product, the powder premixes segment is slated to register the highest CAGR over the forecast period.
• Based on age group, the infant segment is predicted to contribute majorly towards the U.S. industry revenue in the upcoming years.
• Region-wise, the Southern pediatric supplement industry is projected to register the fastest CAGR during the projected timespan.

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U.S. Pediatric Supplement Market: Growth Factors

A rise in the frequency of nutrient deficiency to boost the growth of the market in the U.S.

Escalating cases of nutritional deficiencies and growing healthcare awareness are likely to pave the way for the growth of the U.S. pediatric supplement market in the foreseeable future. Surging health consciousness among the people will embellish the expansion of the market in the country. An increase in the focus on preventive healthcare and a rise in new product offerings will spearhead the growth of the market in the country. Surging need for natural products along with a rise in the health consciousness among the people will spur the growth of the market in the country.

U.S. Pediatric Supplement Market: Restraints

An increase in the prices of raw materials can shrink the growth of the industry in the U.S. by 2032

A rise in the raw component prices used for manufacturing pediatric supplements along with restricted awareness about the benefits offered by the product can hinder the growth of the U.S. pediatric supplement industry. An increase in the dosage and lack of standardization of the product can hamper the industry expansion in the country.

U.S. Pediatric Supplement Market: Opportunities

An increase in the health consciousness among the parents will generate new growth facets for the market in the U.S.

A surge in health awareness and the launching of a new functional diet along with the introduction of new formulations is anticipated to open new growth avenues for the U.S. pediatric supplement market. Flourishing e-commerce activities and an increment in online sales along with a rise in online subscription models will inflate the growth of the market in the U.S.

U.S. Pediatric Supplement Market: Challenges

Easy availability of alternate products can challenge the industry growth over the forecast period

Tough competition and a rise in litigation costs can create hurdles in the growth path of the U.S. pediatric supplement industry. An increase in the costs of research & development activities and the need for rigorous testing of the product can further challenge the expansion of the industry in the U.S.

U.S. Pediatric Supplement Market: Segmentation

The U.S. pediatric supplement market is divided into product, age group, and region.                                          

In terms of product, the U.S. pediatric supplement market across the globe is bifurcated into powder premixes, jells, tablets, drops, fizzy, and liquid segments. Additionally, the powder premixes segment, which gained approximately 66% of the market earnings in 2023, is expected to register the highest CAGR during the period from 2024 to 2032 subject to growing demand for the product by children along with huge preference by the parents of these children. In addition to this, it can be easily combined with other diets as it is easily absorbable and bioavailable. Moreover, its cost-effectiveness and easy availability have driven the product demand.

Based on the age group, the U.S. pediatric supplement industry is divided into infants, adolescents, and children segments. Additionally, the infant segment, which accrued about half of the industry revenue in 2023, is set to make major contributions towards the industry expansion in the U.S. during the period from 2024 to 2032 owing to the exceptional nutrient needs of infants and challenges related to breastfeeding. Growing need for addressing nutritional deficiencies in infants will drive the segmental surge.

U.S. Pediatric Supplement Market: Report Scope

U.S. Pediatric Supplement Market: Regional Insights

Midwestern region of the U.S. to lead the market growth in the country over analysis timeline

Midwestern region, which accounted for 41% of the U.S. pediatric supplement market share in 2023, is expected to establish a key position in the U.S. market in the upcoming years. In addition to this, the regional market expansion in the forecast timespan can be attributed to a massive nutritive deficiency of vitamin D in children of the Midwestern region of the U.S. Growing healthcare awareness among the parents of the region about their child’s nutritional health and demand for trusted food supplements will embellish the growth of the market in the region.

The southern pediatric supplement industry is predicted to register the highest growth rate annually in the next few years. The growth of the industry in the region can be due to a rise in the income of the population of the southern part of the U.S. and a rise in pediatric care activities as well as healthcare campaigns in this part of the U.S. Presence of key product manufacturers in this region will contribute majorly towards the industry landscape in the country.

Key Developments

• In February 2024, Bobbie, the mom-founded pediatric nutrition firm, launched two organic infant diet supplements referred to as Vitamin D & Probiotic Drops.

U.S. Pediatric Supplement Market: Competitive Space

The U.S. pediatric supplement market profiles key players such as:

• Mead Johnson Nutrition
• Nestlé S.A.
• The Clorox Company
• Nature’s Way
• Hero Nutritionals
• Zarbee’s Naturals
• Enfamil
• Abbott Laboratories
• Renzo’s
• SmartyPants Vitamins
• Procter & Gamble Co.
• Church & Dwight Co. Inc.
• Bayer AG
• UpSpring
• Pfizer Inc.

The U.S. pediatric supplement market is segmented as follows:

By Product

• Powder Premixes
• Jells
• Tablets
• Drops
• Fizzy
•  Liquid

By Age Group

• Infants
• Adolescents
• Children

By Region

The U.S.

• Northeast
• Midwest
• South
• West