U.S. Running Shoe Market Size, Share, Trends, Growth and Forecast 2032

U.S. Running Shoe Industry Prospective:

The U.S. running shoe market size was evaluated at $10 billion in 2023 and is slated to hit $14 billion by the end of 2032 with a CAGR of nearly 4% between 2024 and 2032.

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U.S. Running Shoe Market: Overview

Running shoes are devised to aid exceptional movements and impacts related to running. Reportedly, the correct pair of shoes can help in improving the performance of athletes, avoid injuries, and offer comfort to athletes. Running shoes are of various kinds, such as stability, neutral, cushioned, trail running, motion control, and minimalist shoes.

Key Insights

• As per the analysis shared by our research analyst, the U.S. running shoe market is projected to expand annually at the annual growth rate of around 4% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. running shoe market size was evaluated at nearly $10 billion in 2023 and is expected to reach $14 billion by 2032.
• The U.S. running shoe market is anticipated to grow rapidly over the forecast timeline owing to a surge in the health & fitness trends observed in the U.S. population, which has translated into large-scale participation of people in fitness activities.
• In terms of product type, the road segment is slated to register the highest CAGR over the forecast period.
• Based on price point, the up to $60 segment is predicted to contribute majorly towards the U.S. industry revenue in the upcoming years.
• Region-wise, the southern running shoe industry is projected to register the fastest CAGR during the projected timespan.

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U.S. Running Shoe Market: Growth Factors

A rise in health awareness among the people of the U.S. will prompt the market growth

A surge in the health & fitness trends observed in the U.S. population has translated into large-scale participation of people in fitness activities, thereby steering the growth of the U.S. running shoe market. An increase in the organizing of jumping & running events and marathons in various states of the U.S. will proliferate the size of the market in the country. Apart from this, a rise in the athleisure wear trends in the country as a part of fashion has translated into demand for running shoes in the country. Flourishing e-commerce sector and growing acceptance of direct-to-customer models have enhanced the sale of athletic shoes, thereby steering the growth of the market in the U.S.

U.S. Running Shoe Market: Restraints

Easy access to substitute products at cost-effective prices to retard the growth of the industry in the U.S.

An increase in economic instabilities, such as inflation leading to reduced end-user spending on high-priced running shoes, can restrict the expansion of the U.S. running shoe industry. Furthermore, high competition between key product brands such as Adidas and Nike can put brakes on the growth of the industry in the country.

U.S. Running Shoe Market: Opportunities

Escalating need for customizing the product can open a spectrum of growth horizons for the market in the U.S.

An increase in the participation of people in running events and continuous technological breakthroughs in shoe technologies such as enhanced cushioning, biomechanical optimizations, and the use of lightweight materials will open new growth avenues for the U.S. running shoe market. Demand for customization and a rise in promotional activities will prompt the growth of the country's market.

U.S. Running Shoe Market: Challenges

Oscillating supply chain costs leading to a surge in the costs of raw material prices can challenge the U.S. industry growth

Supply chain disruptions leading to manufacturing delays and disruption of running shoes can obstruct the expansion of the U.S. running shoe industry. A rise in compliance charges and pressure to innovate can impact the growth of the industry in the U.S.

U.S. Running Shoe Market: Segmentation

The U.S. running shoe market is divided into product type, price point, and region.                                          

In terms of product type, the U.S. running shoe market across the globe is bifurcated into treadmill, road, trail, mud, and barefoot segments. Additionally, the road segment, which gained approximately 72% of the U.S. market proceeds in 2023, is expected to register the highest gains during the time-interval from 2024 to 2032 subject to beneficial features of road running shoes as they are manufactured for hard as well as even road surfaces. Apart from this, these products are durable and made from lightweight raw materials to improve athlete performance on roads.

Based on the price point, the U.S. running shoe industry is divided into segments up to $60, $60 - $120, $120- $200, and above $200. Additionally, the up to $60 segment, which accrued about 57% of the industry revenue in 2023, is set to make significant contributions towards the industry elevation in the U.S. during the forecast timeline owing to budget-conscious customers focusing on enhancing basic product performance. Furthermore, the lightweight designs and a slew of color alternatives available in this price range will further drive segmental growth in the U.S. in the coming years.

U.S. Running Shoe Market: Report Scope

U.S. Running Shoe Market: Regional Insights

Midwestern region of the U.S. to dominate the market growth in the country over the forecast timeline

Midwestern region, which accounted for 52% of the U.S. running shoe market share in 2023, is expected to establish a dominating position in the U.S. market in the ensuing years. In addition to this, the regional market surge in the forecast timeline can be a result of the growing focus on health and fitness among the people of the Midwest region in the U.S. Apparently, regional running clubs as well as fitness communities established in the region for promoting running activities has enhanced the demand for running shoes in the various states of Midwest region of the U.S. Presence of key shoe brands such as Asics, Nike, and Adidas will further drive the regional market trends.

The southern running shoe industry is predicted to register the highest growth rate annually in the next few years. The growth of the sector in the region can be due to active running communities in the region and the arranging of running events such as half marathons by local sports bodies of the Southern part of the U.S. Presence of key sporting goods retail shops and online retail stores selling running shoes along with lifestyle changes as well as focus of people on outdoor activities such as jogging and running will drive the growth of the industry in the region.

Key Developments

• In April 2024, Nike launched a new kind of athlete shoes before the Paris Olympics 2024. Such moves will likely contribute majorly towards the profitability of the U.S. running shoe market in the coming years.
• In August 2023, Adidas introduced Switch FWD, a running shoe, aimed at beginners.

U.S. Running Shoe Market: Competitive Space

The U.S. running shoe market profiles key players such as:

• Nike Inc.
• Reebok International Ltd.
• New Balance Athletics
• Inc.
• Altra Running
• HOKA ONE ONE
• Adidas AG
• Brooks Sports Inc.
• ASICS Corporation
• Newton Running Company
• Salomon S.A.
• Puma SE
• Skechers USA. Inc.
• Saucony Inc.
• Mizuno Corporation
• Under Armour Inc.

The U.S. running shoe market is segmented as follows:

By Product Type

• Treadmill
• Road
• Trail
• Mud
• Barefoot

By Price Point

• Up to $60
• $60 - $120
• $120- $200
• Above $200

By Region

The U.S.

• Northeast
• Midwest
• South
• West