US Safari Tourism Market Size, Share, Industry Analysis, Growth, 2032

US Safari Tourism Industry Prospective:

The US safari tourism market size was worth around USD 10.53 billion in 2023 and is predicted to grow to around USD 15.65 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.5% between 2024 and 2032.

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US Safari Tourism Market: Overview

Safari tourism is a business strategy in which tourists can choose between experiencing adventure or spending time in the wilderness. It allows people to get away from their regular routines and stressful work schedules and enjoy country life. It also allows guests to relax, connect with friends & family, and engage in a range of enjoyable activities. Visitors can witness lions, tigers, leopards, jaguars, elephants, and rhinoceros. The growing interest of bloggers and influencers in safari travel is a major element driving the expansion of the US safari tourism business. There are numerous travel bloggers and influencers on social media with a significant following. These individuals share their trip experiences on social media channels. People's growing taste for distinctive and exotic holiday experiences, rising middle & upper-middle-class spending, and the expanding impact of social media on the travel sector are the primary drivers of US safari tourism market growth over the predicted period.

Key Insights

• As per the analysis shared by our research analyst, the US safari tourism market is estimated to grow annually at a CAGR of around 4.5% over the forecast period (2024-2032).
• In terms of revenue, the US safari tourism market size was valued at around USD 10.53 billion in 2023 and is projected to reach USD 15.65 billion, by 2032.
• The increasing adventure tourism in the US is expected to propel the US safari tourism market growth over the projected period.
• Based on the type, the adventure safari segment is expected to dominate the market over the forecast period.
• Based on the accommodation, the safari resorts & lodges segment is expected to capture a significant market share during the analysis period.
• Based on the group, the couples segment is expected to capture the largest market share during the forecast period.
• Based on the state, California is expected to dominate the market over the projected period.

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US Safari Tourism Market: Growth Drivers

The rising popularity of adventure activities among millennials drives market growth

Safari activities are becoming increasingly popular among millennials because they offer amazing views of nature and wildlife, such as tigers, lions, leopards, koalas, and elephants, as well as opportunities to observe and photograph birds and wildlife. These activities also allow visitors to travel sustainably while immersing themselves in incredible. The US Bureau of Economic Analysis (BEA) released data on the outdoor recreation industry across the US, covering all 50 states and the District of Columbia. According to new US data, the value produced by the outdoor recreation economy will account for 2.2% ($563.7 billion) of the country's current GDP in 2022. The value contributed for outdoor recreation as a proportion of state GDP varied by state, with Hawaii at 5.6 percent and Connecticut at 1.4 percent, respectively. The District of Columbia owned a 0.9% stake. Thus, the aforementioned stats are expected to drive the US safari market during the projected period.

US Safari Tourism Market: Restraints

The high price of safari tours impedes market growth

The high cost of safari vacations, which reduces the pool of possible customers, is a key hurdle to the US safari tourism industry. Safari trips are typically expensive due to costs associated with hotels, permits, and transportation. Inadequate road infrastructure and a scarcity of hotel options in some countries may further impede market expansion. Furthermore, security concerns, such as animal attacks and political upheaval in some places, can deter prospective travelers, limiting the market's growth.

US Safari Tourism Market: Opportunities

Increasing solo traveling provides a lucrative opportunity for market growth

Solo travel is growing in popularity among both men and women since it allows people to get out of their comfort zone, enjoy their own company, and build self-confidence. It also provides an opportunity to meet new people and create memories. It allows people to enjoy themselves alone in various beautiful settings while breaking free from the monotony of their daily routines and jobs. Furthermore, solo travel in forest reserves and jungles is becoming more popular because it allows people to enjoy the beauty of the environment while enjoying some peaceful time away from crowds and disturbances. Solo visitors can also choose safari tourism to spend time on forest hikes, birdwatching, or taking a jeep ride into the forest to see wildlife.

US Safari Tourism Market: Challenges

Environmental impact and competition from international destinations pose a major challenge to market expansion

While safaris are frequently touted as eco-friendly, increased human presence in natural settings can disrupt wildlife behavior and degrade the environment. Managing this balance is a huge problem since over-tourism can affect the very ecosystems that draw visitors. Furthermore, traditional safari sites in Africa, such as Kenya and Tanzania, are well-established and widely regarded as more authentic. The US market may struggle to compete with these destinations, especially for travelers looking for a "classic" safari adventure.

US Safari Tourism Market: Segmentation

The US safari tourism industry is segmented based on type, accommodation type, group, booking mode, and state.

Based on the type, the US safari tourism market is bifurcated into adventure safari, private safari, and others. The adventure safari segment is expected to dominate the market over the forecast period. Adventure safaris offer travelers exciting experiences that go beyond regular wildlife watching. Walking safaris and hot air balloon trips are popular among outdoor lovers. This is projected to drive market expansion throughout the forecast period. Furthermore, social media platforms are becoming important in travel decisions, particularly for adventure safaris.

Based on the accommodation type, the US safari tourism industry is segmented into safari resorts & lodges, safari camps, treehouses, and others. The safari resorts & lodges segment is expected to capture a significant market share during the analysis period. Safari lodges are frequently more lavish and positioned closer to civilization, which likely influences consumer preference. Furthermore, as demand for safari tourism grows, huge firms are diversifying their hotel portfolios. Marriott International, Inc. and Baraka Lodges LTD., for example, announced a cooperation in March 2022 to grow into the African safari market. The JW Marriott Masai Mara Lodge is slated to open in the Mara National Reserve in 2023 to welcome visitors. Visitors can observe Masai Mara's "Big Five" animals: lions, leopards, buffaloes, rhinoceroses, and elephants.

Based on the group, the US safari tourism market is segmented into friends, families, couples, and solos. The couples segment is expected to capture the largest market share during the forecast period. Safari excursions enable couples to explore stunning terrain and watch exotic creatures in their native habitats, resulting in unforgettable and shared experiences that deepen their relationship. Furthermore, many safari itineraries feature luxury accommodations, like as secluded lodges and tented camps, which offer both seclusion and top-notch amenities. Safari tourism is especially enticing to couples looking for a unique and gratifying travel experience since it combines adventure, romance, and exclusivity.

Based on the booking mode, the US safari tourism industry is segmented into direct booking, agents & affiliates accounts, and marketplace booking.

US Safari Tourism Market: Report Scope

US Safari Tourism Market: State Analysis

California is expected to dominate the market over the forecast period

California is expected to dominate the US safari tourism market over the forecast period. The market growth in the area is attributed to the presence of prominent safari parks and wildlife reserves. The San Diego Zoo Safari Park is one of the most popular safari experiences in California, allowing visitors to see a range of animals in roomy, realistic environments designed to mimic their natural habitats. Visitors can participate in a variety of safari activities, such as guided vehicle safaris, balloon safaris, and overnight camping excursions. Furthermore, California places a high priority on environmental preservation and sustainability, which is consistent with the growing demand for eco-friendly safari experiences. The main objectives of many of the state's safari businesses are responsible tourism and conservation.

US Safari Tourism Market: Safari Tourism Competitive Analysis

The US safari tourism market is dominated by players like:

• Lindblad Expeditions
• TCS World Travel
• Wilderness Safaris
• Thomson Safaris
• Micato Safaris
• African Travel Inc.
• Abercrombie & Kent USA LLC
• Natural Habitat Adventures
• Gate 1 Travel
• Tauck Inc.
• Intrepid Travel
• Tauck
• Big Five Tours & Expeditions
• Off the Beaten Path
• Austin Adventures

The US safari tourism market is segmented as follows:

By Type

• Adventure Safari
• Private Safari
• Others

By Accommodation Type

• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

By Group

• Friends
• Families
• Couples
• Solos

By Booking Mode

• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

By State

• California
• Florida
• New York
• Washington
• Texas
• New Jersey
• Georgia
• Oregon
• Arizona
• Colorado
• Others