Watermelon Seeds Market Size Report, Industry Share, Analysis, Growth, Forecasts 2023 - 2030

Watermelon Seeds Industry Prospective:

The global watermelon seeds market size was evaluated at $3000 million in 2022 and is slated to hit $4500 million by the end of 2030 with a CAGR of nearly 10.39% between 2023 and 2030.

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Watermelon Seeds Market: Overview

Watermelon seeds comprise key nutrients that include amino acids and proteins. Furthermore, these products comprise omega-3 and omega-6 fatty acids as well as vitamins. Reportedly, omega-6 and omega-3 fatty acids are rich in phosphorous, magnesium, copper, potassium, and zinc. Apart from this, rising awareness about product benefits including increased digestion, asthma prevention, reduced blood pressure, and nourishment of skin. In addition to this, watermelon seeds consist of fewer calories with high nutritive contents, and hence they are consumed more by health-conscious people.

Key Insights

• As per the analysis shared by our research analyst, the global watermelon seeds market is projected to expand annually at the annual growth rate of around 10.39% over the forecast timespan (2023-2030)
• In terms of revenue, the global watermelon seeds market size was evaluated at nearly $3000 million in 2022 and is expected to reach $4500 million by 2030.
• The global watermelon seeds market is anticipated to grow rapidly over the forecast timeline owing to surging customer preference toward low-calorie diets and high-nutritive food substitutes and growing product demand in the food sector.
• In terms of type, the raw segment is slated to register the highest CAGR over the forecast period.
• Based on distribution channel, the offline segment is expected to dominate the segmental growth in the upcoming years.
• Region-wise, the Asia-Pacific watermelon seeds industry is projected to register the fastest CAGR during the assessment timeline.

Watermelon Seeds Market: Growth Factors

Escalating consumer inclination towards highly nutritious diet to accentuate the global market surge over 2023-2030

Surging customer preference towards low-calorie and high-nutritive food substitutes will steer the expansion of the global watermelon seeds market. Apart from this, the surge in the demand for gluten-free and organic products along with the rising vegan population across the globe will prompt the growth of the global market. The changing lifestyle of people is likely to further add to the global market proceeds in the coming years. Escalating health concerns such as heart disorders, diabetes, and obesity will embellish the market trends across the globe. Growing demand for non-genetically modified food products is likely to propel the business space in the coming years.

The humungous use of watermelon seeds in the food sector as dietary supplements and nutraceuticals will proliferate the size of the market in the coming years. Launching of new products is predicted to make notable contributions towards the global market demand. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a key Indian firm breeding and producing high-quality vegetable seeds for tropical regions, introduced Yellow Munch F1 and Orange Munch watermelons in the specialty color flesh segment for summer. The move is aimed at fulfilling consumer preference for high-quality innovative products with rich flavor & taste and available in different colors.  

Watermelon Seeds Market: Restraints

The availability of cost-effective alternatives for products can retard the global industry expansion by 2030

Easy access to product substitutes offering the same health benefits to consumers along with cheaper rates can downsize the growth of the global watermelon seeds industry. Growing costs of watermelons due to supply chain disruptions can further curtail the growth of the industry in the coming years.

Watermelon Seeds Market: Opportunities

Growing health benefits experienced by the obese population on intake of products has enhanced the global market demand

Sedentary lifestyles and unhealthy diets have resulted in obesity and heart disorders, thereby leading to huge demand for watermelon seeds. This, in turn, will open new growth avenues for the global watermelon seeds market. Numerous health benefits accrued due to the intake of watermelon seeds for the obese population, diabetics, and people suffering from heart ailments will steer the market scope in the coming years.  

Watermelon Seeds Market: Challenges

A surge in the export and import duties can deter the expansion of the global industry over the upcoming years

A rise in import, as well as export duties, is likely to pose a threat to the global watermelon seeds industry surge in the upcoming years. In addition to this, a prominent surge in product processing costs can prove detrimental to the expansion of the industry across the globe.  

Watermelon Seeds Market: Segmentation

The watermelon seeds market is sectored into type, distribution channel, and region.                                 

In type terms, the watermelon seeds market across the globe is segregated into raw, roasted, and dried segments. Furthermore, the raw segment, which acquired nearly 59% of the global market earnings in 2022, is predicted to register the fastest CAGR over the forecast timeline. The expansion of the segment during 2023-2030 can be due to the large-scale use of raw material seeds as an apt fat alternative in the food sector. In addition to this, a humungous intake of low-fat and calorie cookies, bread, wafers, and other kind of snacks will steer the segmental surge. Furthermore, the need to reduce fat content has prompted food producers to make use of raw watermelon seed flour as a substitute for fat owing to the high nutritive value of raw watermelon seeds.  

Based on the distribution channel, the global watermelon seeds industry is sectored into offline and online segments. Additionally, the offline segment, which acquired a key share of the global industry share in 2022, is predicted to lead the industry growth in the coming eight years. The segmental expansion over the forecast timeline can be subject to easy access to varied brands at discounted costs in various offline retail stores. Apart from this, a prominent surge in organized retail stores including supermarkets as well as hypermarkets will boost the segmental surge in the upcoming years.  

Watermelon Seeds Market: Report Scope

Watermelon Seeds Market: Regional Insights

North America is predicted to retain its leading position in the global Watermelon Seeds market over the forecast timespan

North America, which contributed about half of the global watermelon seeds market revenue in 2022, will be a leading region over the forecast timeline. Moreover, the regional market surge over the coming eight years with a large number of the population in the U.S. consuming the product along with a rise in the vegan populace in the region. In addition to this, the humungous presence of key firms in the region will steer the regional market growth. A rise in the consciousness about good health among the population in countries such as the U.S. and Canada will steer the regional market expansion.  

The Asia-Pacific watermelon seeds industry is set to record the highest CAGR in the coming eight years. The regional industry expansion over 2023-2030 can be attributed to surging health consciousness along with a rise in customer disposable income in countries such as India and China. Apart from this, high living standards are likely to enhance product penetration in the sub-continent. Thriving e-commerce activities in the APAC region will steer the expansion of the industry in the region.

Moreover, rising awareness about the benefits of watermelon consumption along with growing urbanization in the Middle East and Africa has increased the regional market demand.  

Watermelon Seeds Market: Competitive Space

The global watermelon seeds market profiles key players such as:

• Bayer AG
• Syngenta Crop Protection AG
• Groupe Limagrain Holding
• Sakata Seed Group
• Advanta Limited
• TAKII & CO. LTD.
• Mahindra Group
• Rijk Zwaan Zaadteelt En Zaadhandel B.V.
• Western Bio Vegetable Seeds Ltd
• Mahyco
• Corteva Agriscience
• KWS SAAT SE & Co.
• D.L.F. Seeds & Science
• Invivo
• Royal Barenbrug Group
• Liquid Colours (Pty) Ltd.
• KALO
• IFC Solutions

The global watermelon seeds market is segmented as follows:

By Type

• Raw
• Roasted
• Dried

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa