Web Scraper Software Market Size, Share, Trends, Growth 2032

Web Scraper Software Industry Prospective:

The global web scraper software market size was worth around USD 346.7 million in 2023 and is predicted to grow to around USD 1,229.20 million by 2032 with a compound annual growth rate (CAGR) of roughly 15.10% between 2024 and 2032.

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Web Scraper Software Market: Overview

Web scraper software is a technology-driven tool used for extracting information from websites. The technology is used for obtaining usable information from websites that contain large volumes of data out of which some information may not be relevant or required.

Web scraper software is used for obtaining a wide range of information, including sports statistics, product details, stock, prices, and others. The information collected from websites through web scraping is converted into a more usable format such as a spreadsheet or Application Programming Interface (API). Web scraping is possible using manual methods.

However, in recent times, demand for automated solutions for web scraping has increased rapidly since these tools work at a faster rate and are currently available at affordable prices. Web scraping software must ensure regional compliance as extracting information from non-publicly available data is illegal and against the law. During the forecast period, the demand for software enabling web scraping is expected to grow due to multiple factors.

For instance, the growing demand for search engine optimization (SEO) techniques as well as data-backed marketing insights will create extensive applications of web scraping software. Furthermore, the ongoing technological innovations in the market, such as the adoption of the software-as-solution (Saas) model, could create expansion possibilities. The web scraper software industry growth rate will be impacted by the growing legal and ethical concerns surrounding the use of software for web scraping.

Key Insights:

• As per the analysis shared by our research analyst, the global web scraper software market is estimated to grow annually at a CAGR of around 15.10% over the forecast period (2024-2032)
• In terms of revenue, the global web scraper software market size was valued at around USD 346.7 million in 2023 and is projected to reach USD 1,229.20 million by 2032.
• The web scraper software market is projected to grow at a significant rate due to the rising use of SEO-powered marketing initiatives.
• Based on solution, the services segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on end-user vertical, the advertising & media segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period.

Web Scraper Software Market: Growth Drivers

Rising use of SEO-powered marketing initiatives to drive industry growth rate during the forecast period

The global web scraper software market is expected to be driven by the increasing use of search engine-optimized marketing techniques among businesses to reach a broader audience. Search engine optimization refers to the use of established frameworks to improve a website’s visibility on popular search engines such as Yahoo, Google, and Bing. Each of these search engines establishes certain guidelines for brands to follow when developing or curating a web page. Companies that meet the guidelines without any deviance generally rank on the first page of the search engine in case a query is asked by a search engine user. This increases the chance of companies generating more clients and improving conversion rates. The growing competition across industries and rising investments by each company into innovative marketing & advertising techniques will create demand for search engine-optimized websites.

Marketing teams and companies rely heavily on web scraper software to obtain trending keywords and learn more about competitor websites thus helping the team develop more efficient marketing strategies. According to market research, companies spend an average of around 9% of final revenue on marketing initiatives.

Surging expansion of the e-commerce sector to generate more market revenue during the forecast period

The extensive proliferation of the global e-commerce sector has widened the demand and application of web scraper software. E-commerce companies rely heavily on the solutions available in the global web scraper software market to track strategic moves undertaken by competitors in terms of changes in pricing and product details in real time. It allows companies to make changes to their products and advertising techniques promptly ensuring sustained growth.

Some of the main advantages offered by web scraper software include enhancing overall services & products, streamlining operations, and spotting trends as early as possible.

Web Scraper Software Market: Restraints

Legal and ethical concerns associated with the use of the technologies will limit the industry’s expansion rate

The global industry for web scraper software is projected to be restricted by the legal and ethical concerns associated with the use of the technologies available in the market.

For instance, the use of web scraper software generally deals with copying published data, text, graphics, and images. It directly impacts the intellectual property (IP) rights of the original publisher. Furthermore, obtaining information from web channels that are not meant for public access is considered illegal and software users must ensure that they do not participate in anti-legal activities.

Web Scraper Software Market: Opportunities

Rising development of more powerful applications to generate new expansion possibilities

The global web scraper software market is expected to generate growth opportunities due to the rising development of more robust and efficient solutions.

For instance, in October 2024, Sequentum, a leading provider of superior-grade custom web data extraction and process automation solutions, announced the launch of Sequentum Cloud. It is a next-generation cloud-based software-as-a-solution web scraper. Users across size ranges can leverage the performance of the tool to deliver trusted, high-quality, and custom web data using pay-as-you-go models. The end-users do not need to invest in setting up software, servers, or additional installations.

In October 2024, the parent company of popular social media platform TikTok, ByteDance, launched a new web scraper. The company is working toward catching up with other Artificial Intelligence (AI)-powered solutions such as OpenAI.

According to official reports, the tool launched by ByteDance is capable of scraping data around 25 times faster than openAI. In July 2024, Apify, one of the world’s leading web scraping solutions developers, launched Crawler for Python. It is an automation library for building faster and more reliable crawlers.

Web Scraper Software Market: Challenges

Maintaining data quality and effects of large-scale software on website performance to challenge market expansion

The global web scraper software industry is expected to be challenged by concerns over maintaining data quality through the scraping process. Since websites have ever-changing and dynamic content, maintaining data quality in case of large-scale scraping can be difficult. Additionally, websites are known to block too many scraping requests since it leads to performance issues for the website. The growing emergence of several anti-scraping tools will further create growth barriers for the industry players.

Web Scraper Software Market: Report Scope

Web Scraper Software Market: Segmentation

The global web scraper software market is segmented based on solution, deployment mode, end-user vertical, and region.

Based on the solution, the global market segments are services and software. In 2023, the highest demand was listed in the services segment. The growing expansion of SaaS models as well as cloud-based solutions is fueling the segmental revenue.

For instance, cloud solutions are known to be more cost-effective as most scraping software with SaaS models of deployment offers pay-as-per-use features. Companies can scale their usage rate depending on end demand allowing them to save additional costs during off-seasons. According to official statistics, more than 90% of companies worldwide are currently using some form of cloud technology.

Based on deployment model, the global web scraper software industry is divided into offline and online.

Based on end-user vertical, the global market divisions are manufacturing, government, retail & eCommerce, healthcare, BFSI, advertising & media, and others. In 2023, the highest revenue was generated by the advertising & media segment. According to market research, major media companies rely on advanced scraper software to develop highly effective marketing and advertising campaigns and strategies. In 2023, the global advertising & media market was valued at more than USD 400 million and it is expected to continue to generate steady growth.

Web Scraper Software Market: Regional Analysis

North America to lead the market in the coming years according to analysis

The global web scraper software market will be led by North America during the forecast period. The US is projected to dominate the largest portion of the regional market driven by the presence of several influential players in the country. Some of the leading regional market players include DataMiner, Content Grabber, Scrapy, and Apify.

For instance, WebHarvy is known for its point-and-click interface making web scraping more easy to conduct.

Additionally, the tool also offers intelligent pattern detection allowing end-users to stay at the top of trending topics. Final data generated using WebHarvy can be saved in several formats such as XML, Excel, TSV, and JSON files.

Asia-Pacific is another growing market and, during the forecast period, China is expected to lead the regional market growth rate. According to the market study, China is projected to increase its spending on AI-powered tools, including web scraper software, as the country tries to catch up with other players in the global market.

 In August 2024, the Chinese encyclopedia webpage Baidu Baike blocked crawlers from Bing and Google from indexing content posted on the brand’s web channel showcasing the country’s major interest in safeguarding its online assets.

Web Scraper Software Market: Competitive Analysis

The global web scraper software market is led by players like:

• ScrapingBee
• Octoparse
• Content Grabber
• WebHarvy
• PhantomBuster
• Beautiful Soup
• OutWit Hub
• ParseHub
• Import.io
• Mozenda
• Apify
• Dexi.io
• Zyte
• ScraperAPI
• Bright Data

The global web scraper software market is segmented as follows:

By Solution

• Services
• Software

By Deployment Mode

• Offline
• Online

By End-User Vertical

• Manufacturing
• Government
• Retail & eCommerce
• Healthcare
• BFSI
• Advertising & Media
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa