Wi-Fi Analytics Market Size, Share, Trends, Industry Analysis & Growth 2032

Wi-Fi Analytics Market Insights

According to the report published by Zion Market Research, the global Wi-Fi Analytics Market size was valued at USD 5.18 Billion in 2023 and is predicted to reach USD 33.50 Billion by the end of 2032. The market is expected to grow with a CAGR of 20.5% during the forecast period. The report analyzes the global Wi-Fi Analytics Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Wi-Fi Analytics industry.

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Global Wi-Fi Analytics Market: Overview

Wi-Fi analytics is a process of collecting data on the interactions between a Wi-Fi network and Wi-Fi enabled devices such as laptops, tablets, and smartphones. Wi-Fi analytics are generally used to track campaign results, trigger marketing, and improve operations. Marketing analytics and presence analytics are the two types of data that are collected over Wi-Fi.

Global Wi-Fi Analytics Market: Growth Factors

The global Wi-Fi analytics market is growing at a rapid rate. Key factors that are propelling the growth of the global market are an increase in smart city projects, an increase in the adoption of big data analytics, and a growing investment in smart infrastructure. Further, through a collection of key information, Wi-Fi analytics support the business to create added value. It also enables businesses to know their customers in a better way and draw a proper picture of the customer’s profiles. In addition to this, the use of Wi-Fi analytics improves customer service and sales.

It also drives the operational efficiency for delivering services and sales by enabling the user to understand the customer's behavior. Also, utilizing Wi-Fi analytics can improve existing customer loyalty, enhance the relationship with current customers, and minimize the cost of gaining new customers. All such factors are driving the growth of the global Wi-Fi analytics market. Moreover, the rise in the deployment of Wi-Fi in public places and the growing use of smartphones & tablets are also contributing majorly to the growth of the global market. Also, growing use of Wi-Fi analytics for marketing and advertising is fueling the growth of the market. Furthermore, an increase in penetration of IoT-based technology and the emergence of 5G network may result in various opportunities for the growth of the global Wi-Fi analytics market during the forecast period. However, lack of expertise and poor internet connectivity in developing & underdeveloped countries may restrain the growth of the global Wi-Fi analytics market.

The rapidly spreading coronavirus resulted in complete lockdown and restriction on movement in most of the countries across the world. This led to the shut down of hotels, sports centers, restaurants, shopping malls, and other public places. This led to a decline in the demand for Wi-Fi analytics during the pandemic. However, with ease in restrictions, the demand for Wi-Fi analytics is expected to rise at a healthy rate and support the growth of the global Wi-Fi analytics market.

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Global Wi-Fi Analytics Market: Segmentation

The global Wi-Fi analytics market is bifurcated based on deployment mode, application, component, end-user, and region.

Based on the deployment mode, the global Wi-Fi analytics market is classified into on-premise and cloud.

The application segment is split into Wi-Fi marketing analytics and Wi-Fi presence analytics.

Based on the component, the global market is divided into solutions and services.

The end-user segment consists of hospitality, sports & entertainment, retail, smart infrastructure, and others.

Wi-Fi Analytics Market: Report Scope

Global Wi-Fi Analytics Market: Regional Analysis

Among the regions, North America is projected to hold the largest share in the global Wi-Fi analytics market during the forecast period. Growing adoption of Wi-Fi analytics, presence of well-established IT infrastructure, and increase in integration of AI & IoT-based technologies are some of the key features that are augmenting the growth of the market in this region. Europe is also expected to grow at a significant rate and contribute to the growth of the market. This is due to the increase in the deployment of Wi-Fi hotspots in public areas. On the other hand, Asia Pacific is projected to grow at the highest CAGR value during the forecast period. This is attributable to the increase in the use of smartphones, the growing use of Wi-Fi marketing analytics, the increase in demand for Wi-Fi analytics from the retail sector, and the increase in the adoption of advanced technologies.

Global Wi-Fi Analytics Market: Competitive Players

• Cisco Systems
• Eleven Software
• Aptilo Networks
• Extreme Networks
• Ruckus Networks
• Fortinet
• Cloud4Wi
• Purple
• Aruba Networks
• Flame Analytics

are some of the major players that are operating in the global Wi-Fi analytics market.

The Global Wi-Fi Analytics Market is segmented as follows:

By deployment mode 

• on-premise
• cloud

By application 

• Wi-Fi marketing analytics
• Wi-Fi presence analytics

By component 

• solutions  
• services

By end-user 

• hospitality
• sports & entertainment
• retail
• smart infrastructure
• and others
   

Global Wi-Fi Analytics Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.