Authentication and Brand Protection Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032
Authentication and Brand Protection Market Size - By Technology (Overt, Digital, Forensic, and Covert), By Offering (Security Labels, Holograms, and Security Inks), By Application (Automotive, Consumer Electronics, Medical, Industrial, Farming, Chemical, and Food & Beverages) And By Region- Global Industry Perspective, Comprehensive Analysis, and Forecast, 2024 - 2032-
| Market Size in 2023 | Market Forecast in 2032 | CAGR (in %) | Base Year |
|---|---|---|---|
| USD 2.67 Billion | USD 6.43 Billion | 9.2% | 2023 |
Table Of Content
- Chapter 1. Preface
- 1.1. Report Description and Scope
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1. Market Research Type
- 1.3.2. Market Research Methodology
- Chapter 2. Executive Summary
- 2.1. Authentication and Brand Protection Market, 2016–2026(USD Billion)
- 2.2. Authentication and Brand Protection Market: Snapshot
- Chapter 3. Global Authentication and Brand Protection Market– Application Analysis
- 3.1. Authentication and Brand Protection Market: Market Dynamics
- 3.2. Market Drivers
- 3.2.1. High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe.
- 3.2.2. Strict enforcement of anti-counterfeiting legislations will embellish the business trends.
- 3.3. Porter’s Five Forces Analysis
- 3.4. Market Attractiveness Analysis
- 3.4.1. Market attractiveness analysis By Application
- 3.4.2. Market attractiveness analysis By Technology
- 3.4.3. Market attractiveness analysis By Offering
- Chapter 4. Global Authentication and Brand Protection Market– Competitive Landscape
- 4.1. Company market share analysis
- 4.1.1. Global Authentication and Brand Protection Market: company market share, 2019
- 4.2. Strategic development
- 4.2.1. Acquisitions & mergers
- 4.2.2. New Technology launches
- 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4. Research and development and Regional expansion
- 4.3. Price trend analysis
- 4.1. Company market share analysis
- Chapter 5. Global Authentication and Brand Protection Market– Application Analysis
- 5.1. Global Authentication and Brand Protection Market overview: By Application
- 5.1.1. Global Authentication and Brand Protection Market share, By Application , 2019 and 2026
- 5.2. Consumer Electronics
- 5.2.1. Global Authentication and Brand Protection Market by Consumer Electronics, 2016–2026(USD Billion)
- 5.3. Automotive
- 5.3.1. Global Authentication and Brand Protection Market by Automotive, 2016–2026(USD Billion)
- 5.4. Medical
- 5.4.1. Global Authentication and Brand Protection Market by Medical, 2016–2026(USD Billion)
- 5.5. Industrial
- 5.5.1. Global Authentication and Brand Protection Market by Industrial, 2016–2026(USD Billion)
- 5.6. Farming
- 5.6.1. Global Authentication and Brand Protection Market by Farming, 2016–2026(USD Billion)
- 5.7. Chemical
- 5.7.1. Global Authentication and Brand Protection Market by Chemical, 2016–2026(USD Billion)
- 5.8. Food & Beverages
- 5.8.1. Global Authentication and Brand Protection Market by Food & Beverages, 2016–2026(USD Billion)
- 5.1. Global Authentication and Brand Protection Market overview: By Application
- Chapter 6. Global Authentication and Brand Protection Market– Technology Analysis
- 6.1. Global Authentication and Brand Protection Market overview: By Technology
- 6.1.1. Global Authentication and Brand Protection Market share, By Technology, 2019 and 2026
- 6.2. Overt
- 6.2.1. Global Authentication and Brand Protection Market by Overt, 2016–2026(USD Billion)
- 6.3. Covert
- 6.3.1. Global Authentication and Brand Protection Market by Covert, 2016–2026(USD Billion)
- 6.4. Forensic
- 6.4.1. Global Authentication and Brand Protection Market by Forensic, 2016–2026(USD Billion)
- 6.5. Digital
- 6.5.1. Global Authentication and Brand Protection Market by Digital, 2016–2026(USD Billion)
- 6.1. Global Authentication and Brand Protection Market overview: By Technology
- Chapter 7. Global Authentication and Brand Protection Market– Offering Analysis
- 7.1. Global Authentication and Brand Protection Market overview: By Offering
- 7.1.1. Global Authentication and Brand Protection Market share, By Offering, 2019 and 2026
- 7.2. Security Labels
- 7.2.1. Global Authentication and Brand Protection Market by Security Labels, 2016–2026(USD Billion)
- 7.3. Hulograms
- 7.3.1. Global Authentication and Brand Protection Market by Hulograms, 2016–2026(USD Billion)
- 7.4. Security Inks
- 7.4.1. Global Authentication and Brand Protection Market by Security Inks, 2016–2026(USD Billion)
- 7.1. Global Authentication and Brand Protection Market overview: By Offering
- Chapter 8. Company Profiles
- 8.1. Assa Abloy
- 8.1.1. Overview
- 8.1.2. Financials
- 8.1.3. Technology Portfolio
- 8.1.4. Business Strategy
- 8.1.5. Recent Developments
- 8.2. Merck Group
- 8.2.1. Overview
- 8.2.2. Financials
- 8.2.3. Technology Portfolio
- 8.2.4. Business Strategy
- 8.2.5. Recent Developments
- 8.3. Applied DNA Science
- 8.3.1. Overview
- 8.3.2. Financials
- 8.3.3. Technology Portfolio
- 8.3.4. Business Strategy
- 8.3.5. Recent Development
- 8.4. Authentix
- 8.4.1. Overview
- 8.4.2. Financials
- 8.4.3. Technology Portfolio
- 8.4.4. Business Strategy
- 8.4.5. Recent Development
- 8.5. Avery Dennison
- 8.5.1. Overview
- 8.5.2. Financials
- 8.5.3. Technology Portfolio
- 8.5.4. Business Strategy
- 8.5.5. Recent Development
- 8.6. Ultimate Sulutions
- 8.6.1. Overview
- 8.6.2. Financials
- 8.6.3. Technology Portfolio
- 8.6.4. Business Strategy
- 8.6.5. Recent Development
- 8.7. Digimarc
- 8.7.1. Overview
- 8.7.2. Financials
- 8.7.3. Technology Portfolio
- 8.7.4. Business Strategy
- 8.7.5. Recent Development
- 8.8. Brady
- 8.8.1. Overview
- 8.8.2. Financials
- 8.8.3. Technology Portfolio
- 8.8.4. Business Strategy
- 8.8.5. Recent Development
- 8.9. De La Reu
- 8.9.1. Overview
- 8.9.2. Financials
- 8.9.3. Technology Portfolio
- 8.9.4. Business Strategy
- 8.9.5. Recent Development
- 8.10. Arjo Sulutions
- 8.10.1. Overview
- 8.10.2. Financials
- 8.10.3. Technology Portfolio
- 8.10.4. Business Strategy
- 8.10.5. Recent Development
- 8.11. Infineon
- 8.11.1. Overview
- 8.11.2. Financials
- 8.11.3. Technology Portfolio
- 8.11.4. Business Strategy
- 8.11.5. Recent Development
- 8.12. Unica
- 8.12.1. Overview
- 8.12.2. Financials
- 8.12.3. Technology Portfolio
- 8.12.4. Business Strategy
- 8.12.5. Recent Development
- 8.13. Visualead
- 8.13.1. Overview
- 8.13.2. Financials
- 8.13.3. Technology Portfolio
- 8.13.4. Business Strategy
- 8.13.5. Recent Development
- 8.14. Qlik Tag
- 8.14.1. Overview
- 8.14.2. Financials
- 8.14.3. Technology Portfolio
- 8.14.4. Business Strategy
- 8.14.5. Recent Development
- 8.15. Nosco
- 8.15.1. Overview
- 8.15.2. Financials
- 8.15.3. Technology Portfolio
- 8.15.4. Business Strategy
- 8.15.5. Recent Development
- 8.16. Advanced Labels
- 8.16.1. Overview
- 8.16.2. Financials
- 8.16.3. Technology Portfolio
- 8.16.4. Business Strategy
- 8.16.5. Recent Development
- 8.17. CILS International
- 8.17.1. Overview
- 8.17.2. Financials
- 8.17.3. Technology Portfolio
- 8.17.4. Business Strategy
- 8.17.5. Recent Development
- 8.18. Alpvision
- 8.18.1. Overview
- 8.18.2. Financials
- 8.18.3. Technology Portfolio
- 8.18.4. Business Strategy
- 8.18.5. Recent Development
- 8.19. Authentic Vision
- 8.19.1. Overview
- 8.19.2. Financials
- 8.19.3. Technology Portfolio
- 8.19.4. Business Strategy
- 8.19.5. Recent Development
- 8.20. Wisekey
- 8.20.1. Overview
- 8.20.2. Financials
- 8.20.3. Technology Portfolio
- 8.20.4. Business Strategy
- 8.20.5. Recent Development
- 8.21. Sunchemicals
- 8.21.1. Overview
- 8.21.2. Financials
- 8.21.3. Technology Portfolio
- 8.21.4. Business Strategy
- 8.21.5. Recent Development
- 8.22. Centro Grafico
- 8.22.1. Overview
- 8.22.2. Financials
- 8.22.3. Technology Portfolio
- 8.22.4. Business Strategy
- 8.22.5. Recent Development
- 8.23. Bluebite
- 8.23.1. Overview
- 8.23.2. Financials
- 8.23.3. Technology Portfolio
- 8.23.4. Business Strategy
- 8.23.5. Recent Development
- 8.24. Document Security Systems
- 8.24.1. Overview
- 8.24.2. Financials
- 8.24.3. Technology Portfolio
- 8.24.4. Business Strategy
- 8.24.5. Recent Development
- 8.25. Systech
- 8.25.1. Overview
- 8.25.2. Financials
- 8.25.3. Technology Portfolio
- 8.25.4. Business Strategy
- 8.25.5. Recent Development
- 8.1. Assa Abloy
Table Of Figures
List of Figures
1. Market research Type
2. Market research methodology
3. Global Authentication and Brand Protection Market, 2016–2026(USD Billion)
4. Porter’s Five Forces Analysis
5. Global Authentication and Brand Protection Marketattractiveness, By Application
6. Global Authentication and Brand Protection Marketattractiveness, By Technology
7. Global Authentication and Brand Protection Marketattractiveness, By Offering
8. Global Authentication and Brand Protection Marketshare by Application ,2019 and 2026 (USD Billion)
9. Global Authentication and Brand Protection Marketby Consumer Electronics, 2016–2026(USD Billion)
10. Global Authentication and Brand Protection Marketby Automotive, 2016–2026(USD Billion)
11. Global Authentication and Brand Protection Marketby Medical, 2016–2026(USD Billion)
12. Global Authentication and Brand Protection Marketby Industrial, 2016–2026(USD Billion)
13. Global Authentication and Brand Protection Marketby , Farming, 2016–2026(USD Billion)
14. Global Authentication and Brand Protection Marketby Chemical, 2016–2026(USD Billion)
15. Global Authentication and Brand Protection Marketby Food & Beverages, 2016–2026(USD Billion)
16. Global Authentication and Brand Protection Marketshare by Technology ,2019 and 2026 (USD Billion)
17. Global Authentication and Brand Protection Marketby Overt, 2016–2026(USD Billion)
18. Global Authentication and Brand Protection Marketby Covert, 2016–2026(USD Billion)
19. Global Authentication and Brand Protection Marketby Digital, 2016–2026(USD Billion)
20. Global Authentication and Brand Protection Marketby Forensic, 2016–2026(USD Billion)
21. Global Authentication and Brand Protection Marketshare by Offering,2019 and 2026 (USD Billion)
22. Global Authentication and Brand Protection Marketby Security Labels, 2016–2026(USD Billion)
23. Global Authentication and Brand Protection Marketby Security Inks, 2016–2026(USD Billion)
24. Global Authentication and Brand Protection Marketby Holograms, 2016–2026(USD Billion)
25. Global Authentication and Brand Protection Marketshare, by Region, 2019 and 2026
26. North America Authentication and Brand Protection Market, 2016–2026(USD Billion)
27. Europe Authentication and Brand Protection Market, 2016–2026(USD Billion)
28. Asia Pacific Authentication and Brand Protection Market, 2016–2026(USD Billion)
29. Latin America Authentication and Brand Protection Market, 2016–2026(USD Billion)
30. The Middle East and Africa Authentication and Brand Protection Market, 2016–2026(USD Billion)
Table Of Tables
List of Tables
1. Global Authentication and Brand Protection Market: snapshot
2. Drivers of the Authentication and Brand Protection Market: impact analysis
3. North America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
4. North America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
5. North America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
6. The U.S. Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
7. The U.S. Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
8. The U.S. Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
9. Rest of North America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
10. Rest of North America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
11. Rest of North America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
12. Europe Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
13. Europe Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
14. Europe Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
15. UK Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
16. UK Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
17. UK Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
18. France Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
19. France Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
20. France Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
21. Germany Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
22. Germany Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
23. Germany Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
24. Rest of Europe Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
25. Rest of Europe Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
26. Rest of Europe Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
27. Asia Pacific Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
28. Asia Pacific Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
29. Asia Pacific Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
30. China Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
31. China Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
32. China Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
33. Japan Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
34. Japan Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
35. Japan Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
36. India Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
37. India Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
38. India Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
39. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
40. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
41. Rest of Asia Pacific Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
42. Latin America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
43. Latin America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
44. Latin America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
45. Brazil Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
46. Brazil Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
47. Brazil Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
48. Rest of Latin America Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
49. Rest of Latin America Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
50. Rest of Latin America Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
51. The Middle East and Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
52. The Middle East and Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
53. The Middle East and Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
54. Saudi Arabia Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
55. Saudi Arabia Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
56. Saudi Arabia Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
57. South Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
58. South Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
59. South Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
60. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Application ,2016–2026(USD Billion)
61. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Technology ,2016–2026(USD Billion)
62. Rest of the Middle East & Africa Authentication and Brand Protection Market revenue, By Offering ,2016–2026(USD Billion)
Methodology
FrequentlyAsked Questions
High focus by firms on maintaining brand equity & brand value, ensuring product security, and retaining brand image will steer the industry size over forecast timeframe. Apart from this, strict enforcement of anti-counterfeiting legislations will embellish the business trends.
According to Zion market research report, the global Authentication and Brand Protection Market was worth USD 2.67 Billion in 2023. The market is forecast to reach USD 6.43 Billion by 2032, growing at a compound annual growth rate (CAGR) of 9.2% during the forecast period 2024-2032.
Asia Pacific will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is owing to rise in the number of industrial unit establishments in the sub-continent. Apart from this, thriving farming, vehicle manufacturing, fabric, pharmaceutical, consumer goods, and footwear sectors in the region will further create a need for authenticating & brand protecting software tool, thereby driving the regional market penetration in the region.
The key market participants include Assa Abloy (Sweden), Merck Group (Germany), Applied DNA Science (U.S.), Authentix (U.S.), Digimarc (U.S.), Avery Dennison (U.S.), Ultimate Solutions (U.S.), Brady (U.S.), De La Reu (UK), Arjo Solutions (France), Infineon (Germany), Systech (U.S.), Document Security Systems (U.S.), Bluebite (U.S.), Centro Grafico (Italy), Sunchemicals (U.S.), Wisekey (Switzerland), Authentic Vision (Australia), Alpvision (Switzerland), CILS International (England), Advanced Labels (U.S.), Nosco (U.S.), Qlik Tag (U.S.), Visualead (Isreal), and Unica (Switzerland).
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