Marketing Analytics Software Market Size, Share, Trends, Growth and Forecast 2028

Marketing Analytics Software Market

Marketing Analytics Software Market By Deployment (Cloud and On-premise), By Application (Online Marketing, E-mail Marketing, and Content Marketing), By End-User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel & Hospitality, and Others), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022-2028

Category: Technology & Media Report Format : PDF Pages: 188 Report Code: ZMR-129 Published Date: Mar-2022 Status : Published
Market Size in 2021 Market Forecast in 2028 CAGR (in %) Base Year
USD 3.12 Billion USD 6.74 Billion 13.9% 2022

Marketing Analytics Software Market

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Table Of Content

  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global Marketing Analytics Software Market, 2016 - 2022,(USD Billion)
    • 2.2. Marketing Analytics Software Market: Market snapshot
  • Chapter 3. Marketing Analytics Software Market – Industry Analysis
    • 3.1. Marketing Analytics Software Market: Market dynamics
    • 3.2. Market Drivers
      • 3.2.1. Growth in social media segment
      • 3.2.2. Need to understand customer behaviour
      • 3.2.3. Increase in the budget of marketing analytics software market
    • 3.3. Restraints
      • 3.3.1. High deployment cost of market analytics software market
    • 3.4. Opportunity
      • 3.4.1. Growth in adoption of cloud based technology
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by Application segment
      • 3.6.2. Market attractiveness analysis by Vertical segment
      • 3.6.3. Market attractiveness analysis by Region segment
  • Chapter 4. Marketing Analytics Software Market - Competitive Landscape
    • 4.1. Company market share analysis, 2015 (Subject to data availability)
  • Chapter 5. Marketing Analytics Software Market – Application Segment Analysis
    • 5.1. Global marketing analytics software market revenue share, by application , 2016 & 2022
    • 5.2. Email Marketing
      • 5.2.1. Global marketing analytics software market by Email Marketing, 2016 – 2022(USD Billion)
    • 5.3. SEO Marketing
      • 5.3.1. Global marketing analytics software market for SEO Marketing, 2016 – 2022 (USD Billion)
    • 5.4. Social Media Marketing
      • 5.4.1. Global marketing analytics software market for Social Media Marketing, 2016 – 2022 (USD Billion)
    • 5.5. Display Marketing
      • 5.5.1. Global marketing analytics software market for Display Marketing, 2016 – 2022 (USD Billion)
    • 5.6. Pay Per Click Marketing
      • 5.6.1. Global marketing analytics software market for Pay Per Click Marketing, 2016 – 2022 (USD Billion)
    • 5.7. Video Marketing
      • 5.7.1. Global marketing analytics software market for Video Marketing, 2016 – 2022 (USD Billion)
    • 5.8. Content Marketing
      • 5.8.1. Global marketing analytics software market for Content Marketing, 2016 – 2022 (USD Billion)
  • Chapter 6. Marketing Analytics Software Market – Vertical Segment Analysis
    • 6.1. Global marketing analytics software market revenue share, by vertical, 2016 & 2022
    • 6.2. Retail
      • 6.2.1. Global marketing analytics software market by Retail, 2016 – 2022(USD Billion)
    • 6.3. Energy & Utility
      • 6.3.1. Global marketing analytics software market for Energy & Utility, 2016 – 2022 (USD Billion)
    • 6.4. BFSI
      • 6.4.1. Global marketing analytics software market for BFSI, 2016 – 2022 (USD Billion)
    • 6.5. Healthcare
      • 6.5.1. Global marketing analytics software market for Healthcare, 2016 – 2022 (USD Billion)
    • 6.6. Media & Entertainment
      • 6.6.1. Global marketing analytics software market by Media & Entertainment, 2016 – 2022 (USD Billion)
    • 6.7. Others
      • 6.7.1. Global marketing analytics software market for Others, 2016 – 2022 (USD Billion)
  • Chapter 7. Global marketing analytics software Market - Regional Analysis
    • 7.1. Global marketing analytics software market: Regional overview
      • 7.1.1. Global marketing analytics software market revenue share, by region, 2016 and 2022
    • 7.2. North America
      • 7.2.1. North America marketing analytics software market revenue, by Application, 2016– 2022 (USD Billion)
      • 7.2.2. North America marketing analytics software market revenue, by Vertical, 2016– 2022 (USD Billion)
    • 7.3. Europe
      • 7.3.1. Europe marketing analytics software market revenue, by Application, 2016– 2022 (USD Billion)
      • 7.3.2. Europe marketing analytics software market revenue, by Vertical, 2016– 2022 (USD Billion)
    • 7.4. Asia Pacific
      • 7.4.1. Asia-Pacific marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.4.2. Asia-Pacific marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
    • 7.5. Latin America
      • 7.5.1. Latin America marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.5.2. Latin America marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
    • 7.6. Middle East & Africa
      • 7.6.1. Middle East & Africa marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.6.2. Middle East & Africa marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1. Adobe Systems Inc
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Type portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Oracle Corporation
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Type portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. Harte-Hanks Inc
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Type portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Wipro Corporation
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Type portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. SAS Institute Inc
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Type portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Teradata Corporation
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Type portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. IBM Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Type portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments
    • 8.8. Experian Plc
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Type portfolio
      • 8.8.4. Business strategy
      • 8.8.5. Recent developments
    • 8.9. Pega Systems Inc
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Type portfolio
      • 8.9.4. Business strategy
      • 8.9.5. Recent developments

Table Of Figures

List of Figures 

1. Global marketing analytics software market segmentation by Application
2. Global marketing analytics software market, 2016 – 2022 (USD Billion)
3. Porter’s five forces analysis: Marketing analytics software market
4. Global marketing analytics software market attractiveness, by Application, 2016-2022
5. Global marketing analytics software market attractiveness, by vertical, 2016-2022
6. Global marketing analytics software market attractiveness, by Regional, 2016-2022
7. Global marketing analytics software market revenue share, by Application, 2016 & 2022
8. Global marketing analytics software market by Email Marketing, 2016 – 2022(USD Billion)
9. Global marketing analytics software market by SEO Marketing, 2016 – 2022 (USD Billion)
10. Global marketing analytics software market by Social Media Marketing, 2016 – 2022 (USD Billion) 
11. Global marketing analytics software market by Display Marketing, 2016 – 2022 (USD Billion) 
12. Global marketing analytics software market by Pay Per Click Marketing, 2016 – 2022 (USD Billion) 
13. Global marketing analytics software market by Video Marketing, 2016 – 2022 (USD Billion) 
14. Global marketing analytics software market by Content Marketing, 2016 – 2022 (USD Billion) 
15. Global marketing analytics software market revenue share, by Vertical, 2016 & 2022
16. Global marketing analytics software market by Retail, 2016 – 2022(USD Billion)
17. Global marketing analytics software market by Energy & Utility, 2016 – 2022 (USD Billion)
18. Global marketing analytics software market by BFSI, 2016 – 2022 (USD Billion) 
19. Global marketing analytics software market by Healthcare, 2016 – 2022 (USD Billion) 
20. Global marketing analytics software market by Media & Entertainment, 2016 – 2022 (USD Billion) 
21. Global marketing analytics software market by Others, 2016 – 2022 (USD Billion) 
22. Global marketing analytics software market revenue share, by region, 2016 - 2022
23. North America marketing analytics software market, 2016 - 2022, (USD Billion)
24. Europe marketing analytics software market, 2016 - 2022, (USD Billion)
25. Asia Pacific marketing analytics software market, 2016 - 2022 (USD Billion)
26. Latin America marketing analytics software market, 2016 - 2022 (USD Billion)
27. Middle East & Africa marketing analytics software market, 2016 - 2022 (USD Billion).
 


Table Of Tables

List of Tables

1. Marketing analytics software Market snapshot
2. Drivers for marketing analytics softwaremarket: Impact analysis
3. Restraints of marketing analytics software market: Impact analysis
4. North America marketing analytics software market revenue, by Application, 2016 - 2022 (USD Billion) 
5. North America marketing analytics software market revenue, by Vertical, 2016 - 2022 (USD Billion) 
6. Europe marketing analytics software market revenue, by Application, 2016 - 2022 (USD Billion) 
7. Europe marketing analytics software market revenue, by Vertical, 2016 - 2022 (USD Billion) 
8. Asia-Pacific marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
9. Asia-Pacific marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
10. Latin America marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
11. Latin America marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
12. Middle East & Africa marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
13. Middle East & Africa marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)

Methodology

FrequentlyAsked Questions

Rapid growth of the market is attributed to the increasing need for the increasing popularity of social media platforms, the necessity for precise ROI calculations on online marketing activities, and the need to understand client behavior. Marketing analytics software aids in the interpretation and analysis of company data by allowing for ongoing research and investigation of previous business performance in order to acquire actionable insights for business strategy. The company analytics software does predictive analysis to extract decision-making inputs and insights by applying statistical methodologies and tools to business performance data. Owing to such features firms are rapidly adopting marketing analytics.

According to the Zion Market Research report, the global marketing analytics software market was worth about 3.12 (USD billion) in 2021 and is predicted to grow to around 6.74 (USD billion) by 2028, with a compound annual growth rate (CAGR) of around 13.9 percent.

In 2021, North America led the market, accounting for roughly 45 percent of the overall revenue. This is due to the region's strong social media usage trend and access to high-speed internet services. Because of its widespread use, social media provides marketers with a new and effective avenue for advertising and marketing. Additionally, the region's major e-commerce infrastructure allows marketers to evaluate data collected by e-commerce transactions, providing insights into customer buying habits that aid in the development of effective marketing campaigns.

Some of the major players with the high market share covered in the global marketing analytics software market report include Microsoft Corporation, IBM Corporation, Accenture PLC, Salesforce.Com Inc., Adobe Systems Incorporated, Oracle Corporation, Teradata Corporation, SAS Institute Inc., Neustar, Inc., Pegasystems Inc., Tableau Software, and Google LLC.

 

 

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List of Contents

Industry Prospective:Marketing analytics software OverviewCOVID-19 Impact:Growth DriversGrowing necessity to employ marketing budgets for an effective ROI is likely to boost the market growth.Report Scope:RestraintsLarge cost of arraying the marketing analytics software may hinder the growth of the marketOpportunitiesAn increase in data sources by major giants in the industry may offer better growth opportunities Challenges.Drawbacks with analytics precision may hamper the growth of the marketMarketing analytics software SegmentationRecent DevelopmentsRegional LandscapeCompetitive Landscape Global marketing analytics software market is segmented as follows:By DeploymentBy ApplicationBy End UserBy Region

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