Healthcare CRM Market Size, Share, Growth | Industry Report, 2032

Healthcare CRM Industry Prospective:

The global healthcare CRM market size was worth around USD 15.25 billion in 2023 and is predicted to grow to around USD 30.30 billion by 2032 with a compound annual growth rate (CAGR) of roughly 7.93% between 2024 and 2032.

The report covers forecasts and analysis for the healthcare CRM market on a global and regional level. The study provides historical data for 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion).

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Healthcare CRM Market: Overview

The fundamental theory of healthcare CRM is to sustain a customer relationship management system in the healthcare sector. There are two methods by which the healthcare customer’s relations can be managed; in the first one healthcare organization stays connected with referring organizations and the second one is by staying in touch with patients. The primary function of the two types of healthcare CRM systems is to stay connected with the patients and to gain their trust.

The study includes drivers and restraints for the healthcare CRM market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the healthcare CRM market on a global level.

In order to give the users of this report a comprehensive view of the healthcare CRM market, we have included a competitive landscape and analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein the product type, technology, application, and end-user segments are benchmarked based on their market size, growth rate, and general attractiveness.

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The report provides a company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new technology launches, agreements, partnerships, collaborations & joint ventures, research& development, technology and regional expansion of major participants involved in the market on a global and regional basis. Moreover, the study covers price trend analysis, and the product portfolio of various companies according to the region.

Healthcare CRM Market: Segmentation

The study provides a decisive view of the healthcare CRM market by segmenting the market based on product type, technology, applications, end-users, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

Based on product type, the market is segmented as individual, referral, and individual & referral.

On the basis of technology, the healthcare CRM market is segmented as predictive CRM, mobile CRM, cloud-based CRM, social CRM, and collaborative CRM.

By application, the market for healthcare CRM is segregated into relationship management, case coordination, community outreach, case management, and other applications. The case coordination segment includes pre-authorizations, patient information management, and referrals. The community outreach applications include community health education, financial donor management, and services promotion. The case management applications include clinical trial relationship management and chronic disease management.

Based on end-users, the healthcare CRM market is segmented into payers, providers, and other end-users.

Healthcare CRM Market: Report Scope

Healthcare CRM Market: Regional Analysis

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa with it further divided into major countries including the U.S., Rest of North America, U.K., Germany, France, Italy, Spain, Rest of Europe, China, Japan, India, Southeast Asia, Rest of Asia Pacific, Brazil, Rest of Latin America, GCC Countries, South Africa and Rest of the Middle East and Africa. This segmentation includes demand for the healthcare CRM market based on individual product types, technology, applications, and end-users in all regions and countries.

By geography, the healthcare CRM market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America followed by Europe accounted for the highest revenue share in the global healthcare CRM market in 2023 and is expected to remain in the leading position over the forecast period. Asia Pacific is expected to register the highest growth rate in the global healthcare CRM market in the upcoming years. The increasing demand for collaborative care and changing the healthcare system in the region is expected to contribute towards the growth of Asia Pacific in the global healthcare CRM market over the forthcoming years. 

Healthcare CRM Market: Competitive Analysis

The global healthcare CRM market is dominated by players like:

• Salesforce.com
• IBM
• SAP
• Siemens Healthineers
• Oracle
• Accenture
• Amdocs Ltd.
• Microsoft
• AllScripts Healthcare Solutions Inc.
• Anthelio Healthcare Solutions
• Cerner
• NetSuite

This report segments the global healthcare CRM market as follows:

Global Healthcare CRM Market: Product Type Segment Analysis

• Individual
• Referral
• Individual & Referral

Global Healthcare CRM Market: Technology Segment Analysis

• Predictive CRM
• Mobile CRM
• Cloud-Based CRM
• Social CRM
• Collaborative CRM

Global Healthcare CRM Market: Application Segment Analysis

• Relationship Management
• Case Coordination
• Community Outreach
• Case Management
• Other Applications

Global Healthcare CRM Market: End-User Segment Analysis

• Payers
• Providers
• Other End-Users

Global Healthcare CRM Market: Regional Segment Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa