Mobile Analytics Market Size, Share, Growth Report 2032

Mobile Analytics Market Insights

According to a report from Zion Market Research, the global Mobile Analytics Market was valued at USD 6.05 Billion in 2023 and is projected to hit USD 35.11 Billion by 2032, with a compound annual growth rate (CAGR) of 21.58% during the forecast period 2024-2032. This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Mobile Analytics Market industry over the next decade.

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Market Overview

Mobile analytics is a process involved in measuring, estimating and analyzing the data generated by mobile platforms and properties such as sites and applications. The mobile analytics helps to understand the digital platform of the industry, which they use to sell their products to their customers. There are various benefits that mobile analytics provides to clients such as cash monitoring, app version adoption trends, troubleshooting, mobile platform usage data, custom events and alerts, data and system integration, real-time analysis and insights, data governance, operational processes and digital measurement strategy.

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Growth Factors

Increasing number of smartphones is one of the major drivers in the Mobile Analytics Market. Due to the changing lifestyle and increase in purchasing power of customer has led to an increase in number of smartphones worldwide. With this increase in number of smartphones has helped companies to reach customers and give them a better experience according to their need by launching mobile applications. Increasing number of applications is expected to drive the Mobile Analytics Market. This has led to an increase in penetration of smartphones and internet, increase adoption of a diverse number of mobile application and need for user retention in the mobile application.

Increasing adoption of mobile analytics in the e-commerce and banking sector is responsible for the huge demand of the Mobile Analytics Market. Government initiatives about the various analytical solutions have been driving the Mobile Analytics Market trends. Companies has a need to know the customer’s behaviors, demands and how they reached their app and this information has help them to boost the sales.

Mobile Analytics Market: Report Scope

Deployment Segment Analysis Preview

On- premise segment held a share of more than 58.67% in 2020 and is expected to show the highest growth in the forecast period. The growth of this segment is attributable to the organizations opting for on-premise deployment to enjoy more flexibility and control to customize their IT infrastructure. The on-premise deployment also allows organization to reduce dependency on the internet infrastructure to protect data from online fraud and potential losses. Such benefits are anticipated and encouraged organizations, specifically large organization to opt for on premise deployment.

Retail and E-Commerce Segment Analysis Preview

Retail and E-Commerce industry segment is grow with highest CAGR of more than 6.78% from 2020 to 2028. It has been estimated that mobile devices are responsible to hold the greatest share of internet traffic which is growing rapidly and has been attracting many end-user industries specifically the retail and the e-commerce sector which has enabled to make mobile devices a significant platform for marketing and advertisement. Mobile has become a marketing platform for retailers as now the retail sector is expected to be the primary source of demand for mobile analytics solutions. Moreover, the e-commerce companies are trying to create more specialized and personalized shopping experience which is estimated to increase revenue share to the Mobile Analytics Market.

Regional Analysis Preview

The Asia Pacific region is projected to grow at a CAGR of more than 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country. The Asia Pacific regional market is anticipated to exhibit a remarkable growth over the forecast period. The growth of the e-commerce industry in countries, such as India, Japan, China, Malaysia, and Singapore, has triggered the demand for predictive analytics for demand forecasting.

North American region hold the highest market share of more than 27.38% in 2020 and Is expected to dominate the market with highest revenue share. The growth is attributable to increasing adoption of mobile analytics by players operating in this region. This adoption is helping in growing need to meet business objectives that is achieved by analyzing the apps and gaining meaningful insights. In countries such as the United States there is highest mobile and internet penetration which has led to an increasing in the mobile advertising and is expected to represent majority of the total digital advertising spending.  North American region also have some leading mobile analytics solutions providers such as Microsoft Corporation and International Business Machines Corp.

Key Market Players & Competitive Landscape

Some of key players in Global Mobile Analytics Market are:

• ComScore
• Amazon Web Services (AWS)
• IBM
• Flurry
• Localytics
• Google
• Webtrends
• Microsoft
• Adobe
• Mixpanel.

Key players are reforming the Mobile Analytics Market by adopting advanced and innovative trends such as location-based analytics, use of mobile phones to generate money and invention of latest technology that is convenient for end users.

The Global Mobile Analytics Market is segmented as follows:

By Type

• In-App Behavioral Analytics
• Mobile Marketing and Advertisement Analytics
• Application Performance Analytics
• Others

By Deployment

• Cloud Based
•  On-Premise

By End Use Industry

• Banking, Financial Services and Insurance (BFSI)
• Transportation and Logistics
• Manufacturing
• Telecommunication and It
• Retail and E-Commerce
• Media and Entertainment
• Healthcare and Life Science
• Travel and Hospitality

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa