Mobile Analytics Market Size, Share, Growth Report 2032

Mobile Analytics Market

Mobile Analytics Market By Type (In-App Behavioral Analytics, Mobile Marketing and Advertisement Analytics, Application Performance Analytics and Others), By Deployment (Cloud Based and Premises) and By End Use Industry (Banking, Financial Services, and Insurance (BFSI), Transportation and Logistics, Manufacturing, Telecommunication and IT, Retail and E-commerce, Media and Entertainment, Healthcare and Life science, Travel and hospitality): Global Industry Perspective, Comprehensive Analysis and Forecast, 2024 - 2032

Category: Technology & Media Report Format : PDF Pages: 166 Report Code: ZMR-906 Published Date: Oct-2024 Status : Published
Market Size in 2023 Market Forecast in 2032 CAGR (in %) Base Year
USD 6.05 Billion USD 35.11 Billion 21.58% 2023

Table Of Content

  • Chapter No. 1. Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2. Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Type
        • 2.1.1.2. Market Attractiveness Analysis, By Deployment
        • 2.1.1.3. Market Attractiveness Analysis, By End Use Industry
        • 2.1.1.4. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Mobile Analytics Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3. COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. Middle East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4. Mobile Analytics Market – By Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Type, 2020 & 2028
    • 4.2. In-App Behavioral Analytics
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Mobile Marketing and Advertisement Analytics
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Application Performance Analytics
      • 4.4.1. Market Size and Forecast, By Region (USD Million)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Others
      • 4.5.1. Market Size and Forecast, By Region (USD Million)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5. Mobile Analytics Market – By Deployment Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Deployment, 2020 & 2028
    • 5.2. Cloud Based
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. On-Premise
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6. Mobile Analytics Market – By End Use Industry Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By End Use Industry, 2020 & 2028
    • 6.2. Banking, Financial Services and Insurance (BFSI)
      • 6.2.1. Market Size and Forecast, By Region (USD Million)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Transportation and Logistics
      • 6.3.1. Market Size and Forecast, By Region (USD Million)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.4. Manufacturing
      • 6.4.1. Market Size and Forecast, By Region (USD Million)
      • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.5. Telecommunication and It
      • 6.5.1. Market Size and Forecast, By Region (USD Million)
      • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.6. Retail and E-Commerce
      • 6.6.1. Market Size and Forecast, By Region (USD Million)
      • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.7. Media and Entertainment
      • 6.7.1. Market Size and Forecast, By Region (USD Million)
      • 6.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.7.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.8. Healthcare and Life Science
      • 6.8.1. Market Size and Forecast, By Region (USD Million)
      • 6.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.8.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.9. Travel and Hospitality
      • 6.9.1. Market Size and Forecast, By Region (USD Million)
      • 6.9.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.9.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7. Mobile Analytics Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.2.2. North America Market Revenue, By Type, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Deployment, 2016 – 2028
      • 7.2.4. North America Market Revenue, By End Use Industry, 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.3.2. Europe Market Revenue, By Type, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Deployment, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By End Use Industry, 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.4.2. Asia Pacific Market Revenue, By Type, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Deployment, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By End Use Industry, 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.5.2. Latin America Market Revenue, By Type, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Deployment, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By End Use Industry, 2016 – 2028
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.6.2. Middle East and Africa Market Revenue, By Type, 2016 – 2028
      • 7.6.3. Middle East and Africa Market Revenue, By Deployment, 2016 – 2028
      • 7.6.4. Middle East and Africa Market Revenue, By End Use Industry, 2016 – 2028
  • Chapter No. 8. Mobile Analytics Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
      • 8.2.1. Driving Factor 1 Analysis
      • 8.2.2. Driving Factor 2 Analysis
    • 8.3. Market Restraints
      • 8.3.1. Restraining Factor Analysis
    • 8.4. Market Opportunities
      • 8.4.1. Market Opportunity Analysis
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
      • 8.9.1. North America
      • 8.9.2. Europe
      • 8.9.3. Asia Pacific
      • 8.9.4. Latin America
      • 8.9.5. Middle East and Africa
    • 8.10. Pricing Analysis
    • 8.11. Value Chain Analysis
    • 8.12. Downstream Buyers
    • 8.13. Distributors/Traders List
  • Chapter No. 9. Competitive Landscape
    • 9.1. Company Market Share Analysis – 2019
      • 9.1.1. Global Mobile Analytics Market: Company Market Share, 2019
      • 9.1.2. Global Mobile Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 9.1.3. Global Mobile Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 9.1.4. Global Mobile Analytics Market: Radar Determinant Chart, 2019
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10. Company Profiles
    • 10.1. ComScore
      • 10.1.1. Company Overview
      • 10.1.2. Key Executives
      • 10.1.3. Product Portfulio
      • 10.1.4. Financial Overview
      • 10.1.5. Operating Business Segments
      • 10.1.6. Business Performance
      • 10.1.7. Recent Developments
    • 10.2. Amazon Web Services (AWS
    • 10.3. IBM
    • 10.4. Flurry
    • 10.5. Localytics
    • 10.6. Google
    • 10.7. Webtrends
    • 10.8. Microsoft
    • 10.9. Adobe
    • 10.10. Mixpanel
  • Chapter No. 11. Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12. Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

Table Of Figures

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Type
FIG NO. 2. Market Attractiveness Analysis, By Deployment
FIG NO. 3. Market Attractiveness Analysis, By End Use Industry
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Mobile Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 8. Global Mobile Analytics Market for In-App Behavioral Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Mobile Analytics Market for In-App Behavioral Analytics, By Country, 2020 & 2028
FIG NO. 10. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, By Country, 2020 & 2028
FIG NO. 12. Global Mobile Analytics Market for Application Performance Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Mobile Analytics Market for Application Performance Analytics, By Country, 2020 & 2028
FIG NO. 14. Global Mobile Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Mobile Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 16. Market Revenue Share, By Deployment, 2020 & 2028
FIG NO. 17. Global Mobile Analytics Market for Cloud Based, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Mobile Analytics Market for Cloud Based, By Country, 2020 & 2028
FIG NO. 19. Global Mobile Analytics Market for On-Premise, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Mobile Analytics Market for On-Premise, By Country, 2020 & 2028
FIG NO. 21. Market Revenue Share, By End Use Industry, 2020 & 2028
FIG NO. 22. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 23. Comparative Revenue Analysis of Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 24. Global Mobile Analytics Market for Transportation and Logistics, Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Mobile Analytics Market for Transportation and Logistics, By Country, 2020 & 2028
FIG NO. 26. Global Mobile Analytics Market for Manufacturing, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Mobile Analytics Market for Manufacturing, By Country, 2020 & 2028
FIG NO. 28. Global Mobile Analytics Market for Telecommunication and It, Revenue (USD Million) 2016 – 2028
FIG NO. 29. Comparative Revenue Analysis of Mobile Analytics Market for Telecommunication and It, By Country, 2020 & 2028
FIG NO. 30. Global Mobile Analytics Market for Retail and E-Commerce, Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Mobile Analytics Market for Retail and E-Commerce, By Country, 2020 & 2028
FIG NO. 32. Global Mobile Analytics Market for Media and Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Mobile Analytics Market for Media and Entertainment, By Country, 2020 & 2028
FIG NO. 34. Global Mobile Analytics Market for Healthcare and Life Science, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Mobile Analytics Market for Healthcare and Life Science, By Country, 2020 & 2028
FIG NO. 36. Global Mobile Analytics Market for Travel and Hospitality, Revenue (USD Million) 2016 – 2028
FIG NO. 37. Comparative Revenue Analysis of Mobile Analytics Market for Travel and Hospitality, By Country, 2020 & 2028
FIG NO. 38. Global Mobile Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 39. North America Mobile Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 40. Porter’s Five Forces Analysis for Global Mobile Analytics Market
FIG NO. 41. PEST Analysis for Global Mobile Analytics Market
FIG NO. 42. Pricing Analysis for Global Mobile Analytics Market
FIG NO. 43. Value Chain Analysis for Global Mobile Analytics Market
FIG NO. 44. Company Share Analysis, 2019
FIG NO. 45. Radar Determinant Chart, 2019
FIG NO. 46. Company Strategic Developments – Heat Map Analysis
FIG NO. 47. ComScore Business Segment Revenue Share, 2020 (%)
FIG NO. 48. ComScore Geographical Segment Revenue Share, 2020 (%)
FIG NO. 49. Market Channels
FIG NO. 50. Marketing Channel Development Trend
FIG NO. 51. Growth in World Gross Product, 2008-2018
FIG NO. 52. Research Methodology – Detailed View
FIG NO. 53. Research Methodology
 


Table Of Tables

List of Tables

TABLE NO. 1. Global Mobile Analytics Market: Snapshot
TABLE NO. 2. Quarterly Mobile Analytics Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Mobile Analytics Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Mobile Analytics Market for In-App Behavioral Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Mobile Analytics Market for Mobile Marketing and Advertisement Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Mobile Analytics Market for Application Performance Analytics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Mobile Analytics Market for Others, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Mobile Analytics Market for Cloud Based, by Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Mobile Analytics Market for On-Premise, by Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Mobile Analytics Market for Banking, Financial Services and Insurance (BFSI), by Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Mobile Analytics Market for Transportation and Logistics, by Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Mobile Analytics Market for Manufacturing, by Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Mobile Analytics Market for Telecommunication and It, by Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Mobile Analytics Market for Retail and E-Commerce, by Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Mobile Analytics Market for Media and Entertainment, by Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Mobile Analytics Market for Healthcare and Life Science, by Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Mobile Analytics Market for Travel and Hospitality, by Region, 2016 – 2028 (USD Million)
TABLE NO. 20. Global Mobile Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 21. North America Mobile Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Mobile Analytics Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Mobile Analytics Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 24. North America Mobile Analytics Market Revenue, By End Use Industry, 2016 – 2028 (USD Million)
TABLE NO. 25. Drivers for the Mobile Analytics Market: Impact Analysis
TABLE NO. 26. Restraints for the Mobile Analytics Market: Impact Analysis
TABLE NO. 27. Major Buyers of Mobile Analytics
TABLE NO. 28. Distributors/Traders List of Mobile Analytics
TABLE NO. 29. Global Mobile Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 30. Global Mobile Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
 
 

Methodology

FrequentlyAsked Questions

The Global Mobile Analytics Market was valued at more than USD 21,348.9 Billion in 2020.

The Global Mobile Analytics Market accounted for more than USD 3,784.6 Billion in 2020 and is expected to reach over USD 21,348.9 Billion by 2028, growing at a CAGR more than of 23.34% from 2021 to 2028.

Increasing in changing lifestyle, smartphone and internet penetration and the need to understand the customer behavior is anticipated to drive the market. There has been an increase disposable income and a shift in the lifestyle which had led to a significant growth in the e-commerce and advertising industry. Significant increase in the mobile applications and websites has also resulted in use and adoption of mobile analytics and smartphones penetration.

The Asia Pacific region is projected to grow at a CAGR of 19.67% over the forecast period. This is attributable to the surge of smartphone device utilization and an increasing number of mobile business emails. According to the estimations, India is now the second-largest mobile phone producers in the world after China. The country has been witnessing decrease in smartphones prices, which has increased the smartphones penetration in the country.

Some of key players in Global Mobile Analytics Market are ComScore, Amazon Web Services (AWS), IBM, Flurry, Localytics, Google, Webtrends, Microsoft, Adobe and Mixpanel.

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List of Contents

Market InsightsMarket Overview Growth FactorsReport ScopeDeployment Segment Analysis PreviewRetail and E-Commerce Segment Analysis PreviewRegional Analysis Preview Key Market Players Competitive LandscapeThe Global Market is segmented as follows:By Type By Deployment By End Use Industry By Region

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