Mobile TV Market Size, Share, Trends, Growth 2030

Mobile TV Market Industry Perspective

The global mobile TV market size was evaluated at $12.7 Billion in 2022 and is slated to hit $28.7 Billion by the end of 2030 with a CAGR of nearly 8.01% between 2023 and 2030.

The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global marketplace. The report covers the geographical market along with a comprehensive competitive landscape analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.

Request Free Sample

Mobile TV Market: Overview

A mobile television refers to seamless television video broadcasting on mobile equipment including smartphones and tablets. Moreover, a viewer can watch mobile television either through a paid subscription or through the use of internet on mobile. The video content can also be downloaded and viewed by the viewer as per convenience. The mobile TV offers both the facility of free-to-air TV services and pays TV live services.

The mobile TV makes use of myriad kinds of technical systems including WiMAX and terrestrial networks for sending radio as well as wireless signals through the use of satellite technology for providing broadcasts. Through the use of this service, the viewer can watch current news, real-time updates, and live telecasts of sports activities and TV shows. As compared to cable TV, mobile TV offer high-quality & high-density image view as well as a customizable & seamless experience to the viewers.

Key Insights

• As per the analysis shared by our research analyst, the global mobile TV market is projected to expand annually at the annual growth rate of around 8.01% over the forecast timespan (2023-2030)
• In terms of revenue, the global mobile TV market was evaluated at nearly $12.7 billion in 2022 and is expected to reach $28.7 billion by 2030
• The mobile TV industry is anticipated to record massive growth over the forecast period owing to a rise in demand for premium sports and movies & entertainment
• Based on content type, the video-on-demand segment to account for the major share of the global market over the forecast timeline
• In terms of technology, the OTT segment is predicted to account for a major share of the global market during the analysis timeframe.
• Region-wise, the Asia-Pacific mobile TV market is projected to contribute majorly towards the global market share over the assessment period.

To know more about this report, Request a sample copy

Mobile TV Market: Growth Factors

Increase in internet speed & bandwidth and launch of 5G to boost the global market trends by 2030

Growing use of smart equipment such as tablets and smartphones along with growing internet penetration to boost the global market trends. Rise in demand for premium sports and movies & entertainment will prop up the scope of the global mobile TV market surge. The market for mobile TV is likely to gain traction in the ensuing years subject to the acceptance of free-to-air service in emerging economies. In addition to this, the launching of 5G broadcast services will prop up the demand for mobile TV services in the foreseeable future, thereby driving the expansion of the mobile TV market across the globe.

Moreover, rapid urbanization, the surge in disposable income, and growing customer spending on leisure & entertainment events will expedite the growth of the global market. Low deployment costs of mobile TV will chart a profitable growth curve for the global market.  

Mobile TV Market: Hindrances

Low access to high-speed internet connectivity in rural regions to hamper the global industry growth

Slow internet speed and bandwidth in rural areas can pose a threat to the expansion of the global mobile TV industry. Viewing mobile TV while driving has caused a huge number of accidents, thereby creating hurdles in the growth path of the mobile TV industry.

Mobile TV Market: Opportunities

Growing popularity of leisure events such as E-sports to open new growth opportunities for the global market  

Surge in demand for premium sports and entertainment & leisure activities through video-on-demand tools is likely to create new growth avenues for the global mobile TV market. A prominent increase in the manufacture of TV-enabled smartphones and a rise in demand for free-to-air services in developing countries will help the global market untap new horizons of growth in the upcoming years.

Mobile TV Market: Challenges

Fault correction in mobile TV systems has proved to be a key challenge in the growth of the global industry

Managing and rectifying of the major faults & issues faced by the system has proved to be a key challenge in the expansion of the market across the globe. Apart from this, the rectification of these issues is based on the wired and wireless mediums utilized for relaying video content as well as technician skills. This can prove to be a daunting task for the video streaming service providers, thereby proving to be the biggest challenge for the global mobile TV industry surge.

Mobile TV Market: Segmentation

The global mobile TV market is sectored into content type, technology, application, service type, and region.

In terms of content type, the global mobile TV market is divided into video-on-demand, live streaming, and online video segments. Apparently, the video-on-demand segment, which accounted for major share of the global market in 2022, is set to lead the content type space during the forecast timespan. The segmental expansion can be due to a surge in demand for premium sports activities, TV serials, operas, soaps, and movies through video-on-demand.

The market, by application, is divided into commercial and personal.

The market, by service type, is segregated into free-to-air services and pay TV services.

Based on the technology, the mobile TV industry is bifurcated into IPTV, satellite, OTT, and others segments. Furthermore, the OTT segment, which accounted for the major share of the global industry in 2022, is anticipated to record the fastest CAGR during the forecast timespan. The growth of the segment over the analysis timeframe can be attributed to the ability of the OTT tool in offering high-quality content to the viewers. Apart from this, OTT tools provide an ad-free and seamless experience to the viewers. Moreover, one can view videos on multiple devices and at any time from any location through the OTT platform with reasonable subscription fees.

Recent Breakthroughs:

• In March 2023, Spectrum, a digital cable service, declared the launching of internet, mobile TV, and voice services. Moreover, it will provide services to over 2,000 households and small businesses in the country of hale. The move will make notable contributions toward the growth of the global mobile TV market in the U.S.
• In February 2023, the government of India decided to its presence in the media industry through the launch of OTT tool for Prasar Bharati and conducting of trials for direct-to-mobile TV broadcasts in 2023. The initiative is likely to push the mobile TV market demand in India and Asia-Pacific in the years to come.

Mobile TV Market Report Scope:

Mobile TV Market: Regional Insights 

Mobile TV market in the Asia-Pacific to witness noteworthy growth over 2023- 2030

The Asia-Pacific region, which contributed nearly half of the global mobile TV market share in 2022, is predicted to maintain its leadership position in the upcoming years. The growth of the regional market in the ensuing timeframe can be owing to the rise in the penetration of smartphones, the launching of OTT platforms, and demand for online videos & live streaming in countries such as India, Philippines, Japan, Singapore, Taiwan, and China. In addition to this, rise in mobile TV and internet subscriptions in the region and massive allocation of funds for expanding the area & domain of mobile network connectivity in countries such as India, Bangladesh, Sri Lanka, and Myanmar as well as South East Asian countries such as Thailand & Indonesia will boost the regional market growth.

Furthermore, the Latin American mobile TV industry is anticipated to witness exponential growth in the ensuing years. The regional market surge from 2023 to 2030 can be owing to a rise in fund allocation in LTE networks in countries such as Brazil, Chile, and Argentina. Furthermore, a rise in the expenditure on media & entertainment in countries such as Mexico will further contribute to the growth of the mobile TV industry in Latin America.

Mobile TV Market: Competitive Space

The global mobile TV market profiles key players such as:

• Bell Canada (BCE Inc.)
• Asianet Satellite
• United States Cellular (Telephone and Data Systems)
• AT&T Inc.
• Bharti Airtel Limited
• Tata Sky Ltd. (TOF)
• Charter Communications Inc.
• Orange S.A.
• Comcast Corporation
• SPB TV AG
• Consolidated Communications
• Cox Communications Inc.
• MobiTV Inc.
• Verizon Communications Inc.

The global mobile TV market is segmented as follows:

By Content Type

• Video-On-Demand
• Live Streaming
• Online Video

By Application

• Commercial
• Personal

By Technology

• IPTV
• Satellite
• OTT
• Others

By Service Type

• Free-to-Air Services
• Pay TV Services

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa