Packaged Croissant Market Size, Share, Trends, Growth 2030

Packaged Croissant Industry Prospective:

The global packaged croissant market size was worth around USD 8.9 Billion in 2022 and is predicted to grow to around USD 13.7 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.5% between 2023 and 2030.

The report analyzes the global packaged croissant market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the packaged croissant industry.

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Packaged Croissant Market: Overview

A croissant is a kind of pastry of French & Austrian origin with a crescent shape. It is made up of coated yeast-leavened dough, which is pasted with butter and rolled & folded many times successively into a sheet through the laminating process. Today, new products are introduced by the players and it helps them raise their revenue flow. This packaged croissant market's expansion can be ascribed to several variables, including rising disposable income levels, a global increase in the demand for convenience foods, and rising consumer health concerns that encourage increased consumption of rich in nutrients goods.

Key Insights

• As per the analysis shared by our research analyst, the global packaged croissant market is estimated to grow annually at a CAGR of around 5.5% over the forecast period (2023-2030).
• In terms of revenue, the global packaged croissant market size was valued at around USD 8.9 billion in 2022 and is projected to reach USD 13.7 billion, by 2030.
• The growing disposable income and the increasing preference for convenience food are expected to drive packaged croissant industry growth over the forecast period.
• Based on the product, the automatic segment is growing at the highest CAGR during the forecast period.
• Based on the distribution channel, the pubs and nightclubs segment is expected to hold the largest market share during the forecast period.
• Based on region, Europe is expected to dominate the market during the forecast period.

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Packaged Croissant Market: Growth Drivers

Growing demand for convenience food drives the market growth

The convenience provided by packaged edible products, which draw customers of all ages, is what propels the processed food sector. The preference of consumers for convenience foods and RTE foods has sped up market transformation internationally. Compared to prepared foods, this form of cuisine requires less work and preparation time, which is what is primarily causing the global packaged croissant market to grow. Moreover, a further aspect driving the market increase is consumers' rising disposable income. The World Bank estimates that by 2050, 2/3 of the world's population would reside in metropolitan areas, which will increase demand for packaged croissants. 

Packaged Croissant Market: Restraints

Adverse health effects hinder the market growth                                                                   

According to some studies, eating foods like croissants that are heavily processed, heavy in saturated fats, and low in complex carbs may be detrimental to heart health. Since butter is used in the croissants' preparation, each croissant normally has a considerable quantity of saturated fat. A medium plain croissant, for instance, has almost 7 grams of saturated fat. Therefore, consuming a lot of croissants may be bad for the heart, which would slow down the packaged croissant market's growth throughout the forecasted period.

Packaged Croissant Market: Opportunities

Increasing disposable income of the population and rising product launch provides a lucrative opportunity

The increasing disposable income of the population is expected to drive packaged croissant industry growth over the forecast period. For instance, according to the secondary analysis, the United States disposable personal income in February 2023 increased by 0.5% from the previous month. Moreover, the rising product launch in the packaged croissants industry is expected to provide enormous opportunities for market expansion. In June 2022, with the introduction of four new flavors of its new Mini Filled Croissants, French pastry producer Bridor increased the variety of its products. Bridor's Mini Filled Croissants are perfect for breakfast and on-the-go scenarios. The mini size is great for home sharing or hotel breakfasts and seminars.

Packaged Croissant Market: Challenges

Product recalls and stringent food regulations pose a major challenge

The product recalls caused due to the degradation in the quality of the product as well as stringent regulations are expected to pose a major challenge for the packaged croissant market expansion during the forecast period.

Packaged Croissant Market: Segmentation

The global packaged croissant industry is segmented based on product, distribution channel, and region.

Based on the product, the global market is bifurcated into shelf-stable and frozen croissants. The shelf-stable segment is expected to dominate the market over the forecast period. Croissants that are shelf-stable can be kept at room temperature for extended periods, usually without refrigeration. These goods typically have a more consistent shape, texture, and flavor. Due to the additional preservatives used to help maintain them for longer periods, croissants typically have an extended shelf life. As a result, they are more expensive than frozen croissants, but they also taste fresher because, provided their packages have been properly vacuum-sealed, they don't need to be refrigerated before being consumed. On the other hand, the frozen croissants segment is expected to hold a significant portion of the market.

A frozen croissant is a pastry product that is made of layers of dough that have been folded into an elongated crescent form. It can be compared to the Danish pastry, even though it might have diverse contents like fruit or cheese. If you haven't opened these varieties yet, you should consume them immediately away because they don't need to be refrigerated before usage. Because they don't include preservatives, they have a shorter shelf life than Shelf-Stable Croissants, but they cost less to make. Thus, the inexpensive nature of frozen croissants is expected to drive segment growth over the forecast period.

Based on the distribution channel, the global packaged croissant industry is bifurcated into online retailers, convenience stores, supermarkets, independent retailers, and hypermarkets. The online retailer segment is growing at the highest CAGR during the forecast period. The growth in the segment is owing to the rapid adoption of the smartphones and growing e-commerce industry across the globe. For instance, as per India Brand Equity Foundation, the Indian e-retail sector is expected to attract more than 300–350 million customers over the next five years, increasing the online Gross Merchandise Value (GMV) to US$ 100–120 billion by 2025. Thus, these facts support the segment expansion over the forecast period. On the other hand, supermarkets and hypermarkets are expected to capture a significant market share over the forecast period. The growth in the segment is attributed to the availability of all types of brands under one roof as well as the discount offered by these markets.

Recent Developments:

• In August 2022, the largest bakery food manufacturer in India, Britannia Industries, entered the Western Snacking market with the introduction of the brand-new Treat Croissant. In keeping with its commitment to provide "Exciting Goodness," the company has made Croissant, a common European snack, available to Indian customers. There are three flavors of the Britannia Treat Croissant: cocoa, vanilla, and mixed fruit. 
• In February 2023, a new line of chilled, prepared meals with an extended shelf life for retail distribution was developed and launched due to a successful partnership between Preferred Packaging, a branch of C-P Flexible Packaging, and Northwest Frozen LLC. One of Oprah's Favorite Things for the 2022 holiday season is the frozen croissant-shaped gnocchi noodle product Crocchi, which is among the new products. Cryo-frozen pasta is placed inside high-barrier, modified environment containers. For the biggest supermarket retailer in the country, Northwest Frozen LLC also manufactures premium frozen meals under its private label.
• In January 2022, a high-growth leader in the market for croissants and baked snacks in Central and Eastern Europe, Chipita Global S.A., was recently acquired by Mondelez International, Inc. The acquisition represents a significant turning point in the company's strategic plan, which is centered on increasing growth in key snacking adjacencies while extending its footprint in major geographies.

Packaged Croissant Market: Report Scope

Packaged Croissant Market: Regional Analysis

Europe is expected to dominate the market during the forecast period

Europe is expected to dominate the global packaged croissant market during the forecast period. The region's rise has been attributed to the region's changing dietary preferences, stable economy, and rising consumer purchasing power. According to the GFK, around USD 12.04 trillion will be available to Europeans in 2022 to spend on things like food, housing, services, energy prices, private pensions, insurance, vacations, mobility, and consumer goods. This equates to an average per capita purchasing power of USD 17,733, representing a minor increase of 5.8% over the prior year. The amount that consumers have available for spending and saving, however, differs substantially between nations and also depends on how consumer prices change in 2022. Additionally, demand for ready-to-eat snacks has skyrocketed in popularity due to their hustled lifestyles. With a significant development potential for baked food products, Europe is one of the most alluring markets in the world.

Packaged Croissant Market: Competitive Analysis

The global packaged croissant industry report profiles some major players like:

• Bauli
• Lantmannen Unibake
• Le Bon Croissant
• General Mills
• Grupo Bimbo
• Upper Crust
• San Giorgio Dolce＆Salato
• Fresh Snack
• Vancouver Croissant
• Crozzo
• Mondelez International
• Rademaker
• French Bakery Co.
• Spanish Market d.o.o.
• Starbucks Coffee Company
• Mak'Cik and Boulangerie Solignac
• Among Others.

The global packaged croissant market is segmented as follows:

By Product

• Shelf-Stable
• Frozen Croissants

By Distribution Channel

• Online Retailers
• Convenience Stores
• Supermarkets
• Independent Retailers
• Hypermarkets

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa