Food Blender & Mixer Market Size, Share, Growth Report 2032

Industry Prospective:

The global food blender & mixer market size was worth around USD 8.35 billion in 2021 and is predicted to grow to around USD 16.86 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.95% between 2022 and 2030. The report analyzes the global blender & mixer market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the blender & mixer market.

Food Blender & Mixer Market: Overview

A food blender is a kitchen appliance used for emulsifying, crushing, or mixing food and other edible items. A typical blender is made of three main components that are a container, a base, and a rotating metal that is powered using electricity with the current passing from the base to the rotating metal. Depending on the power of the blender, some rotating blades are capable of crushing frozen food and ice.

As the needs and requirements of the end-user have changed drastically, companies have also reinvented themselves to keep up with the changing demand which is why different types of food blenders are available in the market. A kitchen mixer is also kitchen equipment and depending on the type it can be called a stand mixer or hand mixer. A mixer uses gear-like mechanisms to rotate the metal beaters attached to the mixer. These beaters are used to whisk, stir, or beat the liquid or solid product present in the bowl which is a part of the entire mixer equipment.

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Key Insights

• As per the analysis shared by our research analyst, the global food blender & mixer market is estimated to grow annually at a CAGR of around 6.95% over the forecast period (2022-2030)
• In terms of revenue, the global food blender & mixer market size was valued at around USD 8.35 billion in 2021 and is projected to reach USD 16.86 billion, by 2030.
• The global food blender & mixer market is projected to grow owing to the high rate of product innovations undertaken by the market players.
• Based on type segmentation, batch mixing was predicted to show maximum market share in the year 2021
• Based on application segmentation, bakery products were the leading application in 2021
• On the basis of region, Asia-Pacific was the leading revenue generator in 2021

Food Blender & Mixer Market: Growth Drivers

Product Innovation to propel market demand

The global food blender & mixer market is projected to grow owing to the high rate of product innovations undertaken by the market players. Product innovation is defined as the constant addition of new products or features to old products that help the company stay relevant and meet the volatile demand from the end consumers. With globalization and growing access to information, the food market has grown immensely over the last couple of years.

The change can be seen in the food preference switch in households where families wish to cook and consume different types of food to the emergence of a fine-dining culture where eaters can have access to luxurious cuisines from across the globe. With the change in consumer lifestyle, the market players have to invest in creating products that can help the buyers meet their newfound way of living. For instance, the Vitamix Ascent blender, one of the highly preferred blenders in the hotel industry, comes with around 10 variable speeds, and owing to its heavy base, the blender does not shift even an inch when blending extremely solid food products.

Food Blender & Mixer Market: Restraints

Poor quality mixers and blenders to restrict the market growth

Since food blenders and mixers have become a common sight in almost all households, a lot of players have entered the market that provides low-grade blenders at a high cost. These blenders or mixers fail to function properly after a few months of use or cannot perform well in the case of certain solid food items as the blades or the motor lack the necessary strength required. Not only do such products result in a monetary loss but the components of the blender or mixers go to waste, thus increasing the solid waste quantity by exceptionally high numbers since they cannot be reused. As per official statistics, more than 39.7 million tons of electronic waste are generated every year throughout the world.

Food Blender & Mixer Market: Opportunities

Growing disposable income to provide growth opportunities

The global food blenders and mixers market may register higher revenue due to industrialization which results in more employment opportunities. This helps the end-consumer in upgrading their standard of living as the disposable income rises which is even more strengthened due to the growing number of dual-income families. With more money to spare, people can invest in electronic items that make day-to-day life easy. As of 2022, Australia’s unemployment dipped to 3.39% while the participation rate remained over 65%.

Food Blender & Mixer Market: Challenges

The impact of changing political dynamics to challenge the market expansion

Even though food blenders and mixers may look like easy equipment to manufacture, there is a lot of international trade that is associated with the buying and selling of the final product as well the individual components. As the world is currently witnessing a rift between the western and the eastern countries, inter-border trade is bound to get impacted as political and industrial affiliations change. This aspect would be a major challenge for the global market players to navigate through which could result in less revenue than expected.

Food Blender & Mixer Market: Segmentation

The global food blender market is segmented based on technology, type, mode of operation, application, and region.

Based on technology, the global market segments are continuous mixing and batch mixing. In 2021, the global market witnessed the highest dominance from the batch mixing segment due to the high applications of the product in the food manufacturing industry on a large scale which is mostly seen on the business level. Batch mixing technology is affordable and extremely precise that provides the highest level of homogeneity and is available for customization as well. High-grade food operators can conduct more than 16000 revolutions per minute.

Based on application, the global market is divided into bakery products, beverages, confectionery, meat products, dairy, and others. Following the trend from 2021, the bakery segment is projected to register the highest growth rate as high-quality blenders and mixers are required to prepare the dough and other items used in the bakery sector. Spiral mixers, the most recommended kind in the baking industry, may cost between USD 5000 to USD 2000 depending on the quality.

Recent Developments:

• In July 2022, Philips, a Dutch conglomerate, announced the launch of a new mixer grinder called HL7703 in the Indian market and priced at INR 9595. The company claims that the new equipment uses promising technology and can grind practically everything within 90 seconds.
• In August 2022, Crompton, a leading Indian consumer durable brand, launched the company’s television commercial to market its range of Ameo Neo Mixer Grinders.

Food Blender & Mixer Market Report Scope:

Food Blender & Mixer Market: Regional Analysis

Asia-Pacific to witness surging growth during the projection period

The global food blender & mixer market is projected to be dominated by Asia-Pacific in the coming years due to the growing population and changing living conditions, further propelled by the rising disposable income as employment opportunities grow. Countries like Japan, South Korea, and Singapore are highly developed. For instance, Japan has an employment rate of 61.3&. Singapore registered an unemployment rate of 2%. Asia-Pacific is also known as a hub for high-grade and affordable consumer electronic items as regionally manufactured products are more accepted than international brands.

The regional market growth may also be fueled by the relocation of production units to regions like China and India owing to the availability of skilled labor and large areas for setting up manufacturing facilities. Growth in Europe may be driven by the presence of key players in countries like the Netherlands and Germany.

Food Blender & Mixer Market: Competitive Analysis

The global food blender & mixer market is led by players like:

• Q-Pumps
• Pentair PLC
• Amixon Mixing Technologies
• John Bean Technologies Corporation
• Krones AG
• ARDE Barinco
• Fristam Pumps
• Primix B.V.
• General Machine Company.

The global food blender market is segmented as follows:

By Technology

• Continuous Mixing
• Batch Mixing

By Type

• Double Cone Blender
• Screw Mixer & Blender
• High Shear Mixer
• Planetary Mixer
• Ribbon Blender
• Others

By Mode of Operation

• Semi-Automatic
• Automatic

By Application

• Bakery Products
• Beverages
• Confectionery
• Meat Products
• Dairy
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa