Hummus Market Size, Share, Trends, Growth 2030

Hummus Market: Industry Prospective

The global hummus market size was worth around USD 3.6 Billion in 2022 and is predicted to grow to around USD 10.21 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 14.7% between 2023 and 2030.

The report analyzes the global hummus market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hummus market.

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Hummus Market: Overview

Hummus is a traditional and highly popular dip that has its origins in the Middle East. The edible items are prepared using cooked and mashed garbanzo beans, also known as chickpeas, along with some amount of tahini, olive oil, garlic, and lemon juice. Tahini refers to the paste of sesame seeds. It is creamy in texture and tastes savory along with exhibiting tangy flavor. It is served along with many other dishes namely crackers, pita, bread, and raw vegetables.

The popularity of hummus is attributed to the high nutritional value of the ingredients involved in the production of the process. While being a good source of protein, it also imparts healthy fats and fiber to the consumer. Although a Middle-Eastern food item, hummus has gained attention worldwide and is served across eateries while some people prefer to make it at home for personal use due to the simple steps involved in the process.

Key Insights 

• As per the analysis shared by our research analyst, the global hummus market is estimated to grow annually at a CAGR of around 14.7% over the forecast period (2022-2030)
• In terms of revenue, the global hummus market size was valued at around USD 3.6 billion in 2022 and is projected to reach USD 10.21 billion, by 2030.
• The hummus industry is projected to grow at a significant rate due to the growing health consciousness among the population
• Based on flavor segmentation, roasted red pepper was predicted to show maximum market share in the year 2022
• Based on distribution channel segmentation, supermarkets & hypermarkets was the leading channel in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Hummus Market: Growth Drivers

Growing health consciousness to propel market demand

The global hummus market is projected to grow owing to the increasing health consciousness amongst the population. Hummus is exceptionally healthy due to the variety of raw materials required to produce edible items. These ingredients can be found in local stores which means that the accessibility to raw materials is not a concern. Furthermore, the steps are extremely simple and do not require advanced utensils for preparation. Since it is one of the few dips available in the market that enhance the taste of the food without being harmful to the human body, it is a preferred choice of seasoning amongst health enthusiasts.

Furthermore, the versatility of hummus allows it to be consumed with almost all types of food and there are no limitations in terms of edibility. In addition to this, with the growing number of commercial suppliers with inputs from large food corporations to domestic players, the availability of commercial-grade hummus has increased over the years and is now fast-reaching unexplored areas or regions that are at a point in economic growth where they are rapidly moving toward urban lifestyle.

Hummus Market: Restraints

Changing prices of raw materials to restrict market expansion

Despite registering massive growth in the last couple of years, the hummus industry may face certain growth restrictions due to the constantly fluctuating prices of raw materials. The main ingredient of hummus is chickpeas and the price of the raw material can vary depending on the export-import status of the trading nations influenced by geo-political and economic factors. Crop yield, changing weather conditions, supply chain, and other factors can cause a drastic change in the final price of the ingredient. The combined effect is observed in the profit margin and impacts business decisions.

Hummus Market: Opportunities

Product portfolio diversification to provide excellent growth opportunities

One of the key measures that businesses provide mass consumer items is the way they handle the diversification of the product portfolio. More growth opportunities can be expected if the market players can roll out more variants of hummus that go along with the varied versions of pita bread, vegetable sticks, and crackers. This will help companies create a new version of snacking experience allowing them to generate a dedicated consumer database. Additionally, continuous research and innovation for ingredients and flavors could help companies stay ahead of their competitors.

Hummus Market: Challenges

Increase in competition to challenge the market expansion

Given the tremendous potential of the global market, it has recently become increasingly competitive with the addition of several domestic players along with product innovation undertaken by already existing international companies. In addition to this, many people prefer to make hummus at home and sell it locally as a way of operating as a small business thus breaking the market value.

Hummus Market: Segmentation

The global hummus market is segmented based on distribution channel, flavor, packaging, and others

Based on distribution channels, the global market is segmented into grocery stores, convenience stores, supermarkets & hypermarkets, and online retail.

• Although the choice of supplier depends on the quantity of the product and accessibility, in 2021, supermarkets & hypermarkets led the segmental growth
• The trend was attributed to the excellent variety of options available at these centers at reasonable prices allowing consumers to choose from a wide ray of options instead of being specific to the brand
• Furthermore, supermarkets generally tend to provide discounts or special offers attracting more buyers
• In 2022, Walmart registered more than 229 million customer visits weekly

Based on flavor, the hummus industry  divisions are roasted red pepper, roasted garlic white bean, creamy avocado, black bean, smoky sweet potato, and others

• The flavor choices completely depend on personal preference along with the availability of other flavors
• However, recently there has been a growing demand for new flavors like roasted garlic white bean, sun-dried tomatoes, roasted red pepper, and other
• But the majority of the share is still held by traditional flavor which includes tahini and garlic
• As estimated, almost 92.9% of Israel's population consumes hummus more than once per week

Based on packaging, the global market divisions are jars, bottles, cups, and tubs.

Recent Developments:

• In October 2022, Fresh Cravings, a US-based brand that makes snacks, announced the launch of 3 new hummus flavors; Mediterranean, Lemon Garlic, and Jalapeno Cilantro. With this, the company has managed to expand its existing product portfolio and the items will be available for sale at all Walmart stores
• In June 2022, Fresh Cravings announced, responding to the high product demand, unveiled the company’s family-sized hummus container that stands at 17 oz in terms of size. The new variants are in addition to the already existing 10 oz-sized container
• In March 2021, Fresh Cravings announced the launch of new hummus flavors, namely Roasted Red Pepper and Classic, which became available for sale at Kroger

Hummus Market Report Scope:

Hummus Market: Regional Analysis

Middle East to continue leading market growth

The global hummus market is currently led by the Middle East region. Hummus is originally from the same area and still finds the largest consumer database in the countries of Turkey, Israel, and Lebanon to name a few. The food item is a part of the diet culture and is served along with normal meals. Almost all families in the Middle East consume hummus one or more times per week. North America trails second in terms of regional growth.

Hummus has recently become popular in the US but the rate of expansion has been tremendous with the entry of many domestic players staying ahead in the game with the help of constant innovation and product development. In a matter of few years, hummus has become a common edible item in the US market which is also termed as a leading manufacturing hub that is responsible for product export in many other countries. In summary, although the Middle East continues to be the home of hummus, the global market is expected to gain revenue from across the world.

Hummus Market: Competitive Analysis

The global hummus market is led by players like:

• Nestle SA
• Agro Tech Foods Ltd.
• Cedars Mediterranean Foods Inc.
• Haliburton International Foods Inc.
• Bakkavor Group PLC
• Harvest Moon Foods
• Boars Head Brand
• Hummus Goodness
• Damai International
• Lakeview Farms LLC
• Fountain of Health
• Kasih Food Production Co.
• Hope Foods LLC.

The global hummus market is segmented as follows:

By Distribution Channel

• Grocery Stores
• Convenience Stores
• Supermarkets & Hypermarkets
• Online Retail

By Flavor

• Roasted Red Pepper
• Roasted Garlic White Bean
• Creamy Avocado
• Black Bean
• Smoky Sweet Potato
• Others

By Packaging

• Jars
• Bottles
• Cups
• Tubs

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa