Media Monitoring Software Market Size, Share, And Growth Report 2032

Media Monitoring Software Market: Size

The global Media Monitoring Software market size was worth around USD 4.51 billion in 2023 and is predicted to grow to around USD 14.91 billion by 2032 with a compound annual growth rate (CAGR) of roughly 14.2% between 2024 and 2032.

The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD billion). The report covers a forecast and an analysis of the Media Monitoring Software market on a global and regional level.

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Media Monitoring Software Market: Overview

Media monitoring is the process of keeping a continuous track of editorial content of media sources by watching, reading, or listening to media sources and further identifying and analyzing the content with specific keywords or topics. Media monitoring software allows the users to keep an up-to-date track of activity notifications and feeds of content from selected media channels. Media monitoring software is used to identify industry-relevant media channels.

Rapid rise in the penetration of multiple digital platforms, growing adoption of media monitoring tools for marketing, communication, and industry trend analysis, expansion of social media content volume, increasing social media users, rising time spent on social media, growing internet penetration, huge investments on digital advertising, rising number of smartphone users, and increasing use of mobile phones to access social media will be major factors driving the global media monitoring software market. In Nigeria and Bangladesh, the growth in internet consumers is as enormous as 40,000%. China has the maximum number of internet users in the world, followed by India and the U.S. According to Internet World Stats, Asia accounts for around 49% of the world’s total internet users and Europe has around 16%. North America has the highest internet penetration rate (approximately 95%) followed by Europe (approximately 85%). The development of new approaches for digital marketing, growing focus on addressing customer needs, and technological improvements in media monitoring software are projected to create new market growth opportunities. Nonetheless, data privacy issues, lack of precise insights, the dearth of skilled professionals, and lack of awareness may restrict the global media monitoring software market growth.

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The report provides company market share analysis to give a broader overview of the key players in the media monitoring software market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the media monitoring software market on a global and regional basis.

Media Monitoring Software Market: Segmentation

The study provides a decisive view of the media monitoring software market based on deployment mode, offering, end-user, application, vertical, and region.

By deployment mode, the media monitoring software market includes cloud-based and on-premises.

By offering, the market includes integrated platform and standalone software.

By end-user, the media monitoring software market includes large enterprises and small- and medium-sized enterprises.

By application, the market includes broadcast monitoring, social media monitoring, online monitoring, and print monitoring.

By vertical, the media monitoring software market includes IT and telecommunications, retail and consumer goods, banking, financial services, and insurance (BFSI), media and entertainment, travel and hospitality, and others.

Media Monitoring Software Market: Report Scope

Media Monitoring Software Market: Regional Analysis

The regional segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further classification into major countries including the U.S., Germany, France, UK, China, Japan, India, and Brazil.

North America will lead the global media monitoring software market in the years ahead, owing to the highest internet penetration rate in the world (around 95%), constant innovations in social media monitoring, early adoption of innovative monitoring tools, and the availability of latest IT infrastructure. Europe will be the second largest global market in the upcoming years, due to the increasing awareness regarding the benefits of media monitoring software. Asia Pacific will propagate at a speedy rate over the projected time period, due to the increasing awareness regarding the use of media monitoring tools and a rising number of social media users.

Media Monitoring Software Market: Competitive Players

Some key players of the global media monitoring software market include:

• Zoho Corporation
• Salesforce
• Bangkok Digital Services
• Brand24 Global
• Brandwatch
• CARMA International
• 20/Twenty by Circus
• Digimind
• Galaseo
• Isentia
• Kantar Media UK
• Linkfluence
• Media Track
• Meltwater
• Sonar Social Media Monitoring Platform
• Socialbakers
• Sprinklr

The Global Media Monitoring Software Market is segmented as follows:

Global Media Monitoring Software Market: By Deployment Mode

• Cloud-Based
• On-Premises

Global Media Monitoring Software Market: By Offering

• Integrated Platform
• Standalone Software

Global Media Monitoring Software Market: By End-User

• Large Enterprises
• Small- and Medium-Sized Enterprises

Global Media Monitoring Software Market: By Application

• Broadcast Monitoring
• Social Media Monitoring
• Online Monitoring
• Print Monitoring

Global Media Monitoring Software Market: By Vertical

• IT and Telecommunications
• Retail and Consumer Goods
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel and Hospitality
• Others

Global Media Monitoring Software Market: By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa