Online Brand Protection Software Market Size, Share, Growth Report 2032

Industry Prospective:

The global online brand protection software market size was worth around USD 254.39 million in 2022 and is predicted to grow to around USD 791.46 million by 2030 with a compound annual growth rate (CAGR) of roughly 15.24% between 2023 and 2030. The report analyzes the global online brand protection software market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the online brand protection software market.

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Online Brand Protection Software Market: Overview

The online brand protection software industry refers to software and associated services designed to assist companies to protect their brand reputation and intellectual property (IP) on the internet. The software programs make use of advanced algorithms along with tedious data analysis techniques to monitor online platforms such as e-commerce sites, social media, and search engines for any activity that makes unauthorized use of a company's brand name, copyrighted materials, and logo. The industry designs programs that are capable of counterfeit products along with trademark infringement, brand impersonation, and any other form of unauthorized brand use. It also can track and report online mentions, reviews, and social media activity related to the brand thus providing a higher grade of insights and analytics that may help companies to make informed decisions for future strategies. During the forecast period, the online brand protection software market is expected to grow steadily due to the growing demand for advanced online brand protection tools and software.

Key Insights:

• As per the analysis shared by our research analyst, the global online brand protection software market is estimated to grow annually at a CAGR of around 15.24% over the forecast period (2023-2030)
• In terms of revenue, the global online brand protection software market size was valued at around USD 254.39 million in 2022 and is projected to reach USD 791.46 million, by 2030.
• The online brand protection software market is projected to grow at a significant rate due to the increasing rate of online abuse
• Based on application segmentation, large-scale enterprises was predicted to show maximum market share in the year 2022
• Based on type segmentation, cloud-based was the leading type in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Online Brand Protection Software Market: Growth Drivers

Increasing rate of online abuse to propel market growth

The global online brand protection software market is projected to grow owing to the increasing rate of online abuse reported by multiple companies and businesses. With the increasing rate of switching in terms of business operations to online modes, the associated risk of online abuse or online attack has increased over the years. With the rising access to a company's logo or brand name along with other IPs through digital mediums, it has become easier for counterfeiters and other cybercrimes-related entities to exploit a brand name without proper authorization. Such events tend to cause irreparable damage to the company name in the long run. As a result, more companies, including small-scale to larger firms, are investing in deploying online brand protection software to ensure the safety of their brand and reduce the risk of online abuse. Although there are government laws and regulations in place to protect companies from such abuse, corporations are proactively taking measures to reduce all associated risks.

Online Brand Protection Software Market: Restraints

Complexity of such platforms to restrict market expansion

The global online brand protection software market is projected to witness restricted growth owing to the higher complexity of such platforms. This can make the implementation process more expensive and may also require the use of skilled human resources which further impacts the overall allocated budget. In addition to this, smaller firms may not have the necessary monetary and nonmonetary resources to justify such expensive investments leading to a lack of adoption.

Online Brand Protection Software Market: Opportunities

Emerging economies to provide growth opportunities

The online brand protection software industry players can expect a range of growth opportunities by tapping into the unexplored segments of emerging economies such as Asian and African nations. These territories are registering a high rate of economic growth especially Asia which has become home to millions of startups in the last 5 years. In addition to this, the rising e-commerce market could lead to more demand for efficient online brand protection software for companies to protect themself from harmful online elements.

Online Brand Protection Software Market: Challenges

Evolving online threat to challenge market growth

One of the key challenges existing in the online brand protection software industry is the evolving nature of online threats. Until a few years ago, digital threats were mostly related to malware and virus attacks. However, as technology has grown over the years, the format and intensity of online abuse have drastically changed leading to companies adopting measures that help them stay aware and prepared for the dynamically changing online threats. Failure to keep up with it could lead to a loss of brand name and revenue.

Online Brand Protection Software Market: Segmentation

The global online brand protection software market is segmented based on application, type, and region.

Based on application, the global market segments are large-scale enterprises and small & medium enterprises (SMEs). In 2022, the industry witnessed massive growth in the large-scale enterprises' segment mainly due to the availability of necessary resources in terms of manpower and other infrastructure to support the use of such advanced tools and devices. Moreover, larger companies tend to have more complex business operations and digital presence. Due to the large amounts of investments that these companies operate on, they are more likely to become victims of online abuse since it is easier to target these companies and benefit from the same. As per a 2016 report by the IP Closeup, the US loses approximately USD 58 billion per year due to copyright infringement.

Based on type, the online brand protection software industry segments are on-premises and cloud-based. During the forecast period, cloud-based online brand protection software is expected to continue its dominance owing to the several advantages associated with this version of the program.

For instance, they offer greater flexibility as they can be used from anywhere and at any time. Furthermore, they require a minimum investment in terms of Information Technology (IT) infrastructure and are highly cost-effectively thus making the segment suitable for companies across sizes. The automatic updates and maintenance of cloud-based systems make them an ideal choice. A report by Cloudzero claims that nearly 44% of all SMEs use cloud infrastructure for business operations.

Recent Developments:

• In March 2023, SecureWeb3, a leading Web3 security solutions provider, announced the launch of its newest product line, a platform. It is a Web3 brand protection system. The platform is designed to protect businesses against online brand infringements and other abuse such as fake employees, bad actors, and scammers across Web3 and Web2 applications
• In May 2021, Amazon launched its first-ever brand protection report which enlists the efforts and progress of Amazon in managing to drive cases of counterfeit to zero at their stores. The report provides a holistic view of the company’s adopted measures to ensure protection against counterfeiting
• In November 2022, Appdetex, while being rebranded as Tracer, launched the next generation of its existing platform called the Tracer Platform. The new addition makes use of advanced systems such as human-in-the-loop (HITL) artificial intelligence (AI) to deliver desired output

Online Brand Protection Software Market: Report Scope

Online Brand Protection Software Market: Regional Analysis

North America to lead with the highest CAGR

The global online brand protection software market is projected to witness the highest growth in North America with the US generating the majority of the regional revenue. The growth rate is anticipated to be driven by the excessive use of online brand protection platforms and software companies including SMEs and large corporations to avoid loss of revenue due to online abuse and copyright infringement. Moreover, the country boasts of a well-established legal framework that works toward the protection of IP leading to higher demand and adoption of supporting tools and technologies.

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Europe may emerge as the second most dominant market during the forecast period with Germany, the UK, and France acting as key contributors. Over the years, the European Union has outlined several stringent rules and regulations against online abuse and toward the protection of brand names and IP leading to the growing number of service and product providers. Other regions such as Latin America and the Middle East could also witness steady growth.

Online Brand Protection Software Market: Competitive Analysis

The global online brand protection software market is led by players like:

• BrandVerity
• MarkMonitor
• CompuMark
• Incopro
• OpSec Security
• CSC Digital Brand Services
• Red Points
• Pointer Brand Protection
• Corsearch
• App Detex
• Brand Shield
• Yellow Brand Protection
• Ruvixx
• Cyberscout
• PAVIS
• Kudelski Security
• White Bullet Solutions
• Net Names
• TM Cloud
• Safenames
• Clarivate
• Fraud Watch International
• BrandIT
• DomainTools
• Smart Search Marketing.

The global online brand protection software market is segmented as follows:

By Application

• Large-Scale Enterprises
• Small & Medium Enterprises ((SMEs)

By Type

• On-Premises
• Cloud-Based

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa