Global In-App Advertising Market Size, Share, Trends, Growth 2032

In-App Advertising Market

Global In-App Advertising Market Analysis By Platform (Android, iOS, and others), By Ad-Format (Video ad-format and Non-Video ad-format), By Application Type (Online shopping & fashion, Gaming, Entertainment & Social media, News & sports, and others) and by Region - Forecast to 2024 - 2032

Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-5382 Published Date: Oct-2024 Status : Published
Market Size in 2023 Market Forecast in 2032 CAGR (in %) Base Year
USD 168.96 Million USD 486.55 Million 12.47% 2023

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1. In-app advertising Market, 2016–2026 (USD Million)
    • 2.2. In-app advertising Market: Snapshot
  • Chapter 3. Global In-app advertising Market– Industry Analysis
    • 3.1. In-app advertising Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. In-app advertising activities provide high click through rate as compared to web browsing and this will create lucrative growth avenues for the market in the years ahead.
      • 3.2.2. Advertisements presented via in-apps achieve better targeting and hence can boost the market demand.
    • 3.3. Porter’s Five Forces Analysis
    • 3.4. Market Attractiveness Analysis
      • 3.4.1. Market attractiveness analysis By Application Type
      • 3.4.2. Market attractiveness analysis By Platform
      • 3.4.3. Market attractiveness analysis By Ad-Format
  • Chapter 4. Global In-app advertising Market– Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global In-app advertising Market: company market share, 2018
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Vehicle launches
      • 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global In-app advertising Market– Application Type Analysis
    • 5.1. Global In-app advertising Market overview: By Application Type
      • 5.1.1. Global In-app advertising Market share, By Application Type , 2019 and 2026
    • 5.2. Online shopping & fashion
      • 5.2.1. Global In-app advertising Market By Online shopping & fashion, 2016–2026 (USD Million)
    • 5.3. Gaming
      • 5.3.1. Global In-app advertising Market By Gaming, 2016–2026 (USD Million)
    • 5.4. Entertainment & Social media
      • 5.4.1. Global In-app advertising Market By Entertainment & Social media, 2016–2026 (USD Million)
    • 5.5. News & sports
      • 5.5.1. Global In-app advertising Market By News & sports, 2016–2026 (USD Million)
    • 5.6. others
      • 5.6.1. Global In-app advertising Market By others, 2016–2026 (USD Million)
  • Chapter 6. Global In-app advertising Market– Platform Analysis
    • 6.1. Global In-app advertising Market overview: By Platform
      • 6.1.1. Global In-app advertising Market share, By Platform, 2019 and 2026
    • 6.2. Android
      • 6.2.1. Global In-app advertising Market By Android, 2016–2026 (USD Million)
    • 6.3. IOS
      • 6.3.1. Global In-app advertising Market By IOS, 2016–2026 (USD Million)
    • 6.4. Others
      • 6.4.1. Global In-app advertising Market By Others, 2016–2026 (USD Million)
  • Chapter 7. Global In-app advertising Market– Ad-Format Analysis
    • 7.1. Global In-app advertising Market overview: By Ad-Format
      • 7.1.1. Global In-app advertising Market share, By Ad-Format, 2019 and 2026
    • 7.2. Video ad-format
      • 7.2.1. Global In-app advertising Market By Video ad-format, 2016–2026 (USD Million)
    • 7.3. Non-Video ad-format
      • 7.3.1. Global In-app advertising Market By Non-Video ad-format, 2016–2026 (USD Million)
  • Chapter 8. Company Profiles
    • 8.1. Flurry, Inc.
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product Portfolio
      • 8.1.4. Business Strategy
      • 8.1.5. Recent Developments
    • 8.2. Tune, Inc.
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product Portfolio
      • 8.2.4. Business Strategy
      • 8.2.5. Recent Developments
    • 8.3. One by Aul
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product Portfolio
      • 8.3.4. Business Strategy
      • 8.3.5. Recent Developments
    • 8.4. Tapjoy, Inc.
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product Portfolio
      • 8.4.4. Business Strategy
      • 8.4.5. Recent Developments
    • 8.5. Google AdMob
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product Portfolio
      • 8.5.4. Business Strategy
      • 8.5.5. Recent Development
    • 8.6. Glispa GmbH
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product Portfolio
      • 8.6.4. Business Strategy
      • 8.6.5. Recent Development
    • 8.7. BYYD Inc.
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product Portfolio
      • 8.7.4. Business Strategy
      • 8.7.5. Recent Development
    • 8.8. Amobee, Inc.
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Product Portfolio
      • 8.8.4. Business Strategy
      • 8.8.5. Recent Development
    • 8.9. InMobi
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Product Portfolio
      • 8.9.4. Business Strategy
      • 8.9.5. Recent Development
    • 8.10. Chartboost
      • 8.10.1. Overview
      • 8.10.2. Financials
      • 8.10.3. Product Portfolio
      • 8.10.4. Business Strategy
      • 8.10.5. Recent Development

Table Of Figures

List of Figures

1. Market research process
2. Market research methodology
3. Global In-app advertising Market, 2016–2026 (USD Million)
4. Porter’s Five Forces Analysis
5. Global In-app advertising Market attractiveness, By Application Type 
6. Global In-app advertising Market attractiveness, By Platform
7. Global In-app advertising Market attractiveness, By Ad-Format
8. Global In-app advertising Market Share by Application Type ,2019 and 2026 (USD Million)
9. Global In-app advertising Market by Online shopping & fashion,2016–2026 (USD Million)
10. Global In-app advertising Market by Gaming ,2016–2026 (USD Million)
11. Global In-app advertising Market by Entertainment & Social media ,2016–2026 (USD Million)
12. Global In-app advertising Market by News & sports,2016–2026 (USD Million)
13. Global In-app advertising Market by Others,2016–2026 (USD Million)
14. Global In-app advertising Market Share By Platform,2019 and 2026 (USD Million)
15. Global In-app advertising Market by Android,2016–2026 (USD Million)
16. Global In-app advertising Market, By IOS, 2016–2026 (USD Million)
17. Global In-app advertising Market, By Others, 2016–2026 (USD Million)
18. Global In-app advertising Market Share By Ad-Format,2019 and 2026 (USD Million)
19. Global In-app advertising Market by Video ad-format,2016–2026 (USD Million)
20. Global In-app advertising Market, By Non-Video ad-format, 2016–2026 (USD Million)
21. Global In-app advertising Market share, by Region, 2019 and 2026
22. North America In-app advertising Market, 2016–2026 (USD Million)
23. Europe In-app advertising Market, 2016–2026 (USD Million)
24. Asia Pacific In-app advertising Market, 2016–2026 (USD Million)
25. Latin America In-app advertising Market, 2016–2026 (USD Million)
26. The Middle East and Africa In-app advertising Market, 2016–2026 (USD Million)


Table Of Tables

List of Tables

1. Global In-app advertising Market: snapshot
2. Drivers of the In-app advertising Market: impact analysis
3. North America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
4. North America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
5. North America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
6. The U.S. In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
7. The U.S. In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
8. The U.S. In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
9. Rest of North America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
10. Rest of North America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
11.  Rest of North America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
12. Europe In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
13. Europe In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
14. Europe In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
15. UK In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
16. UK In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
17. UK In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
18. France In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
19. France In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
20. France In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
21. Germany In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
22. Germany In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
23. Germany In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
24. Rest of Europe In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
25. Rest of Europe In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
26. Rest of Europe In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
27. Asia Pacific In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
28. Asia Pacific In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
29. Asia Pacific In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
30. China In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
31. China In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
32. China In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
33. Japan In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
34. Japan In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
35. Japan In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
36. India In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
37. India In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
38. India In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
39. Rest of Asia Pacific In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
40. Rest of Asia Pacific In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
41. Rest of Asia Pacific In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
42. Latin America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
43. Latin America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
44. Latin America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
45. Brazil In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
46. Brazil In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
47. Brazil In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
48. Rest of Latin America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
49. Rest of Latin America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
50. Rest of Latin America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
51. The Middle East and Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
52. The Middle East and Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
53. The Middle East and Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
54. Saudi Arabia In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
55. Saudi Arabia In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
56. Saudi Arabia In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
57. South Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
58. South Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
59. South Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
60. Rest of the Middle East & Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
61. Rest of the Middle East & Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
62. Rest of the Middle East & Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)

 
 

Methodology

FrequentlyAsked Questions

In-app advertising is the act of displaying advertisements within a mobile application. It is a widely used monetization strategy among app developers, as it enables them to generate revenue while simultaneously offering consumers free access to their applications. In-app advertising is typically seamlessly integrated into the user experience and can take on a variety of forms.
The demand for in-app advertising is driven by the increasing number of mobile users and the time spent on mobile applications. As the number of individuals who depend on mobile applications for a variety of activities increases, advertisers are increasingly interested in targeting them within these platforms.
Zion Market Research has published a report on the global In-App Advertising Market, estimating its value at USD 168.96 Million in 2023, with projections indicating that it will reach USD 486.55 Million by 2032.
The market is expected to expand at a compound annual growth rate (CAGR) of 12.47% over the forecast period 2024-2032.

The growth of the market in the sub-continent over the forecast timespan is due to increase in the smartphone penetration along with improvement in the internet infrastructure facilities in countries like China, India, and Philippines.  Swift urbanization and rise in demand for online shopping activities will prompt the regional market growth over the estimated timespan.

Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost

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