Email Marketing Market Size, Share, Trends, Growth and Forecast 2032

Email Marketing Market Insights

According to a report from Zion Market Research, the global Email Market was valued at USD 9.50 Billion in 2023 and is projected to hit USD 37.79 Billion by 2032, with a compound annual growth rate (CAGR) of 16.58% during the forecast period 2024-2032.

This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Email industry over the next decade.

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Email Marketing? Introduction

Email marketing is act of sending a commercial message to a group of persons through the use of email. Furthermore, each mail that is sent to either potential customer or existing user is considered as email marketing. Additionally, email marketing is the business practice of sending myriad kinds of content to a group of subscribers through mail. Moreover, various firms make use of email marketing tools for promoting their business online. Additionally, the content sent through email marketing helps in generating high website traffic and leads or even signups for service or product.  

Furthermore, email marketing techniques are utilized for enhancing loyalty, create brand awareness, improve brand equity, and building customer trust. Apparently, email marketing facilitates repeat purchases, customer retention, and acquiring of new customers.

Email Marketing? Market Growth Dynamics

Surge in acceptance of smartphones and tablets across the globe are predicted to boost the expansion of email marketing business over the forthcoming years. With emails becoming one touch away access mode, the global email marketing industry has gained traction in the recent years. Apparently, growing internet penetration even in the distant or remote locations as well as launching of 5G network facility has facilitated the growth of email marketing market. With mobile marketing becoming a catch phrase, the email marketing industry is likely to expand by leaps & bounds over the forecasting timespan.

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Furthermore, service sectors like banking & finance, FMCG, IT, and telecom are giving utmost importance to email marketing with their key focus being customer retention and customer satisfaction along with creating value for the customers. Apart from this, email marketing helps in improving CRM practices of the firms and ensures better profitability as well as increasing customer lifetime value. All these aforementioned factors are anticipated to drive the market trends in the coming decade. With online advertising becoming the key tool of promotional & integrated communication activities in the recent times, the email marketing market is projected to flourish over the assessment period. Moreover, email marketing is fast becoming a novel trend among various businesses for promoting their business online, thereby creating new growth horizons for the industry.

Email Market: Report Scope

Asia Pacific To Make Notable Contributions Towards Overall Market Earnings By 2032

The growth of the market in the region over the estimated timespan is due to rise in the number of internet users along with the thriving eCommerce & retail sectors in the countries like India and China. In addition to this, large-scale presence of major email service providers in these countries will help in contributing lucratively towards the overall market size in the Asia Pacific zone over the forthcoming years.

Key players profiled in the report and leveraging the business include-

• Zoho Corp
• Microsoft Corp.
• Epsilon
• IBM
• Responsys Inc.

The global email marketing market is segmented as follows:

By Component Software

• White Label Software
• Third-Party Standard
• Web-based Application
• Services (Integration & Installation and Support & Maintenance) 

By Enterprise

• SMEs
• Large Enterprise 

By Type

• Traditional
• Automated 

By End-Use Industry

• Retail/E-Commerce
• IT and Telecom
• Travel and Leisure
• Print/Publishing
• BFSI

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa