Email Marketing Market Size, Share, Trends, Growth and Forecast 2032

Email Marketing Market - By Enterprise (Large Enterprise And SMEs); By Component Software (Third-party Standard, White Label Software, Web-based Application, And Services (Support & Maintenance And Integration & Installation)); By End-Use Industry (IT & Telecom, Retail/E-Commerce, Travel & Leisure, BFSI, And Print/Publishing); By Type (Automated And Traditional); And By Region - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2024 - 2032-

Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-1773 Published Date: Oct-2024 Status : Published

Market Size in 2023	Market Forecast in 2032	CAGR (in %)	Base Year
USD 9.50 Billion	USD 37.79 Billion	16.58%	2023

Table Of Content

Chapter 1. Preface
- 1.1. Report Description and Scope
- 1.2. Research Scope
- 1.3. Research Methodology
  - 1.3.1. Market Research Process
  - 1.3.2. Market Research Methodology
Chapter 2. Executive Summary
- 2.1. Email Marketing Market, 2016–2026 (USD Billion)
- 2.2. Email Marketing Market: Snapshot
Chapter 3. Global Email Marketing Market– Industry Analysis
- 3.1. Email Marketing Market: Market Dynamics
- 3.2. Market Drivers
  - 3.2.1. Email marketing helps in improving CRM practices of the firms and ensures better profitability as well as increasing customer lifetime value, thereby steering the market expansion over the upcoming timespan.
  - 3.2.2. Email marketing is fast becoming a novel trend among various businesses for promoting their business online, thereby creating new growth horizons for the industry.
- 3.3. Porter’s Five Forces Analysis
- 3.4. Market Attractiveness Analysis
  - 3.4.1. Market attractiveness analysis By Type
  - 3.4.2. Market attractiveness analysis By Component Software
  - 3.4.3. Market attractiveness analysis By End-Use Industry
  - 3.4.4. Market attractiveness analysis By Enterprise
Chapter 4. Global Email Marketing Market– Competitive Landscape
- 4.1. Company market share analysis
  - 4.1.1. Global Email Marketing Market: company market share, 2018
- 4.2. Strategic development
  - 4.2.1. Acquisitions & mergers
  - 4.2.2. New Product launches
  - 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
  - 4.2.4. Research and development and Regional expansion
- 4.3. Price trend analysis
Chapter 5. Global Email Marketing Market– Enterprise Analysis
- 5.1. Global Email Marketing Market overview: By Enterprise
  - 5.1.1. Global Email Marketing Market share, By Enterprise , 2019 and 2026
- 5.2. SMEs
  - 5.2.1. Global Email Marketing Market By SMEs, 2016–2026 (USD Billion)
- 5.3. Large Enterprises
  - 5.3.1. Global Email Marketing Market By Large Enterprises, 2016–2026 (USD Billion)
Chapter 6. Global Email Marketing Market– Component Software Analysis
- 6.1. Global Email Marketing Market overview: By Component Software
  - 6.1.1. Global Email Marketing Market share, By Component Software , 2019 and 2026
- 6.2. White Label Software
  - 6.2.1. Global Email Marketing Market By White Label Software , 2016–2026 (USD Billion)
- 6.3. Third-Party Standard
  - 6.3.1. Global Email Marketing Market By Third-Party Standard, 2016–2026 (USD Billion)
- 6.4. Web-based Application
  - 6.4.1. Global Email Marketing Market By Web-based Application, 2016–2026 (USD Billion)
- 6.5. Services
  - 6.5.1. Global Email Marketing Market By Services, 2016–2026 (USD Billion)
Chapter 7. Global Email Marketing Market– End-Use Industry Analysis
- 7.1. Global Email Marketing Market overview: By End-Use Industry
  - 7.1.1. Global Email Marketing Market share, By End-Use Industry, 2019 and 2026
- 7.2. Retail/E-Commerce
  - 7.2.1. Global Email Marketing Market By Retail/E-Commerce, 2016–2026 (USD Billion)
- 7.3. IT and Telecom
  - 7.3.1. Global Email Marketing Market By IT and Telecom, 2016–2026 (USD Billion)
- 7.4. Travel & Leisure
  - 7.4.1. Global Email Marketing Market By Travel & Leisure, 2016–2026 (USD Billion)
- 7.5. BFSI
  - 7.5.1. Global Email Marketing Market By BFSI, 2016–2026 (USD Billion)
- 7.6. Print/Publishing
  - 7.6.1. Global Email Marketing Market By Print/Publishing, 2016–2026 (USD Billion)
Chapter 8. Global Email Marketing Market– Type Analysis
- 8.1. Global Email Marketing Market overview: By Type
  - 8.1.1. Global Email Marketing Market share, By Type, 2019 and 2026
- 8.2. Automated
  - 8.2.1. Global Email Marketing Market By Automated, 2016–2026 (USD Billion)
- 8.3. Traditional
  - 8.3.1. Global Email Marketing Market By Traditional, 2016–2026 (USD Billion)
Chapter 9. Company Profiles
- 9.1. Microsoft Corp.
  - 9.1.1. Overview
  - 9.1.2. Financials
  - 9.1.3. Product Portfolio
  - 9.1.4. Business Strategy
  - 9.1.5. Recent Developments
- 9.2. IBM
  - 9.2.1. Overview
  - 9.2.2. Financials
  - 9.2.3. Product Portfolio
  - 9.2.4. Business Strategy
  - 9.2.5. Recent Developments
- 9.3. Zoho Corp
  - 9.3.1. Overview
  - 9.3.2. Financials
  - 9.3.3. Product Portfolio
  - 9.3.4. Business Strategy
  - 9.3.5. Recent Developments
- 9.4. Epsilon
  - 9.4.1. Overview
  - 9.4.2. Financials
  - 9.4.3. Product Portfolio
  - 9.4.4. Business Strategy
  - 9.4.5. Recent Developments
- 9.5. Responsys Inc.
  - 9.5.1. Overview
  - 9.5.2. Financials
  - 9.5.3. Product Portfolio
  - 9.5.4. Business Strategy
  - 9.5.5. Recent Development

Table Of Figures

List of Figures

1. Market research process
2. Market research methodology
3. Global Email Marketing Market, 2016–2026 (USD Billion)
4. Porter’s Five Forces Analysis
5. Global Email Marketing Market attractiveness, By Enterprise
6. Global Email Marketing Market attractiveness, By Component Software
7. Global Email Marketing Market attractiveness, By End-Use Industry
8. Global Email Marketing Market Share by Enterprise ,2019 and 2026 (USD Billion)
9. Global Email Marketing Market by SMEs ,2016–2026 (USD Billion)
10. Global Email Marketing Market by Large Enterprises ,2016–2026 (USD Billion)
11. Global Email Marketing Market Share By Component Software ,2019 and 2026 (USD Billion)
12. Global Email Marketing Market by White Label Software ,2016–2026 (USD Billion)
13. Global Email Marketing Market, By Third-Party Standard, 2016–2026 (USD Billion)
14. Global Email Marketing Market by Web-based Application ,2016–2026 (USD Billion)
15. Global Email Marketing Market, By Services, 2016–2026 (USD Billion)
16. Global Email Marketing Market Share By End-Use Industry,2019 and 2026 (USD Billion)
17. Global Email Marketing Market by Retail/E-Commerce,2016–2026 (USD Billion)
18. Global Email Marketing Market, By IT and Telecom, 2016–2026 (USD Billion)
19. Global Email Marketing Market by Travel & Leisure,2016–2026 (USD Billion)
20. Global Email Marketing Market, By BFSI, 2016–2026 (USD Billion)
21. Global Email Marketing Market, By Print/Publishing, 2016–2026 (USD Billion)
22. Global Email Marketing Market Share by Type ,2019 and 2026 (USD Billion)
23. Global Email Marketing Market by Automated ,2016–2026 (USD Billion)
24. Global Email Marketing Market by Traditional ,2016–2026 (USD Billion)
25. Global Email Marketing Market share, by Region, 2019 and 2026
26. North America Email Marketing Market, 2016–2026 (USD Billion)
27. Europe Email Marketing Market, 2016–2026 (USD Billion)
28. Asia Pacific Email Marketing Market, 2016–2026 (USD Billion)
29. Latin America Email Marketing Market, 2016–2026 (USD Billion)
30. The Middle East and Africa Email Marketing Market, 2016–2026 (USD Billion)

Table Of Tables

List of Tables

1. Global Email Marketing Market: snapshot
2. Drivers of the Email Marketing Market: impact analysis
3. North America Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
4. North America Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
5. North America Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
6. North America Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
7. The U.S. Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
8. The U.S. Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
9. The U.S. Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
10. The U.S. Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
11. Rest of North America Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
12. Rest of North America Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
13. Rest of North America Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
14. Rest of North America Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
15. Europe Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
16. Europe Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
17. Europe Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
18. Europe Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
19. UK Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
20. UK Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
21. UK Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
22. UK Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
23. France Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
24. France Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
25. France Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
26. France Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
27. Germany Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
28. Germany Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
29. Germany Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
30. Germany Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
31. Rest of Europe Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
32. Rest of Europe Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
33. Rest of Europe Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
34. Rest of Europe Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
35. Asia Pacific Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
36. Asia Pacific Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
37. Asia Pacific Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
38. Asia Pacific Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
39. China Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
40. China Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
41. China Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
42. China Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
43. Japan Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
44. Japan Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
45. Japan Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
46. Japan Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
47. India Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
48. India Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
49. India Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
50. India Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
51. Rest of Asia Pacific Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
52. Rest of Asia Pacific Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
53. Rest of Asia Pacific Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
54. Rest of Asia Pacific Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
55. Latin America Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
56. Latin America Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
57. Latin America Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
58. Latin America Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
59. Brazil Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
60. Brazil Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
61. Brazil Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
62. Brazil Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
63. Rest of Latin America Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
64. Rest of Latin America Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
65. Rest of Latin America Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
66. Rest of Latin America Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
67. The Middle East and Africa Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
68. The Middle East and Africa Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
69. The Middle East and Africa Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
70. The Middle East and Africa Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
71. Saudi Arabia Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
72. Saudi Arabia Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
73. Saudi Arabia Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
74. Saudi Arabia Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
75. South Africa Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
76. South Africa Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
77. South Africa Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
78. South Africa Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)
79. Rest of the Middle East & Africa Email Marketing Market revenue, By Enterprise , 2016–2026 (USD Billion)
80. Rest of the Middle East & Africa Email Marketing Market revenue, By Component Software , 2016–2026 (USD Billion)
81. Rest of the Middle East & Africa Email Marketing Market revenue, By End-Use Industry, 2016–2026 (USD Billion)
82. Rest of the Middle East & Africa Email Marketing Market revenue, By Type , 2016–2026 (USD Billion)

Methodology

FrequentlyAsked Questions

What are the key factors driving global email marketing market growth?

Surge in acceptance of smartphones and tablets across the globe are predicted to boost the expansion of email marketing business over the forthcoming years. With emails becoming one touch away access mode, the global email marketing industry has gained traction in the recent years. Apparently, growing internet penetration even in the distant or remote locations as well as launching of 5G network facility has facilitated the growth of email marketing market. Furthermore, service sectors like banking & finance, FMCG, IT, and telecom are giving utmost importance to email marketing with their key focus being customer retention and customer satisfaction along with creating value for the customers, thereby driving the market trends.

What will be the value of global email marketing market during 2024-2032?

global Email Market was valued at USD 9.50 Billion in 2023 and is projected to hit USD 37.79 Billion by 2032, with a compound annual growth rate (CAGR) of 16.58% during the forecast period 2024-2032.

Which region will make notable contributions towards overall email marketing market revenue?

Asia Pacific is likely to make noteworthy contributions towards overall market revenue. The growth of the market in the region during the forecast timespan is due to rise in the number of internet users along with the thriving eCommerce & retail sectors in the countries like India and China. In addition to this, large-scale presence of major email service providers in these countries will help in contributing lucratively towards the overall market size in the Asia Pacific zone over the forthcoming years.